Michael Wassmann

Michael Wassmann Email and Phone Number

CEO | Business Architect – Case: Scaling and Business Transformation @ Laplandar Motor Company
Copenhagen, DK
Michael Wassmann's Location
Copenhagen Metropolitan Area, Denmark, Denmark
Michael Wassmann's Contact Details
About Michael Wassmann

Med mange års erfaring inden for consumer goods, senest hos Georg Jensen Damask, har jeg specialiseret mig i at udvikle strategier og eksekvere dem med fokus på vækst, nye markeder og operationel optimering. De spørgsmål, jeg typisk arbejder med at løse, inkluderer:- Hvordan skaber vi vækst uden at gå på kompromis med brandidentitet?- Hvordan åbner vi nye markeder og forretningsområder?- Hvordan bruger vi data til at træffe bedre beslutninger og spotte vækstpotentialer i vores salgs- og marketing kanaler?- Hvordan omdanner vi bæredygtighed til en konkurrencemæssig fordel?- Hvordan effektiviserer vi processer og reducerer omkostninger med nye teknologier som AI? Min tilgang er både strategisk og hands-on – jeg sikrer, at løsninger ikke blot bliver tænkt, men også gennemført.Hvad jeg medbringer:↳ En ligetil tilgang til strategi med fokus på håndgribelige resultater og effektiv brug af ressourcer
↳ Ekspertise i at bruge data til at drive vækst, optimere logistik og forfine kundeoplevelser
↳ Klar kommunikation, der bygger stærke, varige relationer med interessenterGennem min karriere har jeg fokuseret på at skabe en varig effekt – fra at fordoble EBITDA hos Matas og udvide Georg Jensen Damask forretning til nye markeder, til at lancere omnichannel-strategier, der øger både rækkevidde og rentabilitet.Kernestyrker: 
Strategisk vækst | digital transformation | operationel effektivitet | forretningsudvikling | teamudviklingFokusområder:Datadrevne strategier | international markedsudvidelse | bæredygtig værdiskabelse | kommerciel udvikling | økonomisk optimering

Michael Wassmann's Current Company Details
Laplandar Motor Company

Laplandar Motor Company

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CEO | Business Architect – Case: Scaling and Business Transformation
Copenhagen, DK
Website:
laplandar.com
Employees:
9
Michael Wassmann Work Experience Details
  • Laplandar Motor Company
    Ceo | Business Architect – Case: Scaling And Business Transformation
    Laplandar Motor Company
    Copenhagen, Dk
  • Laplandar Motor Company
    Laplandar Motor Company
    Copenhagen, Dk
  • Seeking New Roles Within Growth And Business Development
    Looking For New Roles With Growth & Business Development - Commercial Director, Cco, Ceo ...
    Seeking New Roles Within Growth And Business Development 2024 - Present
    Looking for new roles that focus on Growth and Business Development. With many years of experience within consumer goods, most recently at Georg Jensen Damask, I have specialized in developing strategies and executing them with a focus on growth, new markets and operational optimization. The questions I typically work to solve include: - How do we create growth without compromising brand identity? - How do we open new markets and business areas? - How do we use data to make better decisions and spot growth potential in our sales, marketing, product categori and marked strategies ? - How do we transform sustainability into a competitive advantage? - How do we streamline processes and reduce costs with digitalization and new technologies such as AI? My approach is both strategic and hands-on – I ensure that solutions are not only thought of, but also implemented.
  • Four M
    Boardmember
    Four M 2020 - Present
    As a board member, I contribute by:1. Developing long-term investment strategies that optimize portfolio returns through prioritization of sectors and asset classes.2. Monitoring and ensuring diversification of investments to balance risk and achieve stable returns.3. Analyzing portfolio performance to ensure the company's capital management supports sustainable and long-term equity growth.
  • Georg Jensen Damask A/S
    Ceo & Cco
    Georg Jensen Damask A/S 2021 - 2024
    Kolding, Dk
    Led the company's transformation to drive profitable growth through strategic business development, digitalization, and financial optimization. Built cross-functional strategies that supported international market expansion, sustainability, and operational efficiencies, positioning the company for sustained growth across key regions.Key achievements:- Increased turnover by 34% and profit by 260% through data-driven channel optimization and enhanced digital strategies.- Reduced stock capital by 50% via a data-driven purchasing approach, freeing up working capital and improving liquidity.- Expanded into new international markets in Asia, establishing strategic partnerships and launching new product categories to diversify revenue streams.- Advanced ESG commitments with sustainable products and responsible production processes, integrating sustainability into core operations.- Established an omnichannel strategy that grew online sales by 25% and retail by 11%, significantly boosting brand reach and customer engagement.
  • Dirk Rossmann Gmbh
    Country Manager
    Dirk Rossmann Gmbh 2020 - 2021
    Burgwedel, Niedersachsen, De
    Oversaw the commercial strategy and execution for the Scandinavian direct-to-consumer unit, establishing a sustainable growth model for the Danish market.Key achievements:- Grew monthly revenue to over DKK 1.5 million and built a customer database of 50,000+ leads by developing and executing go-to-market strategies.
  • Mate.Bike
    Ecommerce Director
    Mate.Bike 2019 - 2020
    Copenhagen, Dk
    Managed global e-commerce operations, leading a team across 40 markets to drive growth and improve customer experiences. Responsible for strategic planning and execution to support revenue generation and brand development.Key achievements:- Launched an international e-commerce platform with a customer-focused digital configurator, resulting in a 40% increase in traffic and DKK 8 million in additional revenue.
  • Carl Hansen & Søn
    Head Of Ecommerce
    Carl Hansen & Søn 2019 - 2019
    Dk
    Led direct-to-consumer sales channels, with a focus on optimizing online sales and creating a consistent customer experience. Directed strategic initiatives to strengthen the company’s market presence.Key achievements:- Increased monthly traffic and conversion through enhanced user experience and targeted digital strategies.
  • Summerbird Organic
    Chief Digital Officer
    Summerbird Organic 2018 - 2018
    Assens, Assens, Dk
    Led the development and execution of a direct-to-consumer strategy focused on e-commerce growth and enhancing omnichannel presence. Oversaw a dedicated team to drive online revenue and align digital initiatives with customer expectations.Key achievements:- Increased e-commerce turnover by 70% and boosted retail omnichannel revenue by 20%.
  • Matas A/S
    Head Of Ecommerce & Digital Marketing
    Matas A/S 2014 - 2018
    Allerød, Dk
    Led the e-commerce division’s growth strategy and omnichannel integration to establish a scalable online sales channel and enhance customer experience. Focused on digital transformation and data-driven logistics to increase efficiency and profitability within the e-commerce unit.Key achievements:- Scaled e-commerce turnover from DKK 30 million to DKK 300 million, doubling EBITDA from 12% to 24%.- Generated an additional DKK 100 million in revenue by implementing an omnichannel strategy across the retail chain.- Reduced logistics costs by 30% and improved order delivery times by 75% through data-driven optimizations in the logistics system.
  • Trendsales Aps
    Country Manager
    Trendsales Aps 2012 - 2014
    Managed Trendsales’ entry and growth in Germany, Norway and Sweden. Focused on market expansion, customer localization, and team management across multiple countries.Key achievements:- Achieved profitable growth of over DKK 100 million within the first year by executing tailored go-to-market strategies and building localized online marketplaces.
  • International Ecommerce Business
    Founder
    International Ecommerce Business 2009 - 2011
    International E-commerce with Kids Premium Fashion BrandsFounded and managed an international online business focused on premium fashion brands for children, handling all aspects of the e-commerce platform and brand partnerships.Key achievements:- Established sales agreements with major international fashion brands and built a premium brand identity across digital platforms.
  • Retail And Ecommerce Business In Spain
    Founder
    Retail And Ecommerce Business In Spain 2007 - 2008
    Establishment and development of a lifestyle company in Mallorca with a focus on Scandinavian design brands.Retail and online sales as well as development of interior architecture projects for outdoor environments.Negotiates rights in the Balearic Islands for a number of brands.
  • Omd - Mediawise - Agenda Group
    Marketing Planner
    Omd - Mediawise - Agenda Group 2000 - 2006
    Development and execution of Marketing strategy and product campaigns for the largest FMCG advertisers in Denmark. Objective: to create revenue growth and increase market shares.

Michael Wassmann Education Details

  • Copenhagen Business School - Msc. International Business
    Copenhagen Business School - Msc. International Business
    International Business
  • The Royal Guard
    The Royal Guard
    Military And Strategic Leadership

Frequently Asked Questions about Michael Wassmann

What company does Michael Wassmann work for?

Michael Wassmann works for Laplandar Motor Company

What is Michael Wassmann's role at the current company?

Michael Wassmann's current role is CEO | Business Architect – Case: Scaling and Business Transformation.

What is Michael Wassmann's email address?

Michael Wassmann's email address is mi****@****sign.dk

What is Michael Wassmann's direct phone number?

Michael Wassmann's direct phone number is +45481*****

What schools did Michael Wassmann attend?

Michael Wassmann attended Copenhagen Business School - Msc. International Business, The Royal Guard.

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