Michael Waverka Email & Phone Number

Durham, Nc, Us

Remote

Manage $70K/month spend in Google Ads across 30 B2C & B2B clients. Managed $2M+ in paid media spend since hireKeep abreast of marketing trends i.e. prioritizing mobile-first marketing & leveraging machine learning in ad platformsTrack record of launching, scaling, and optimizing campaigns that are ROAS-positive across a myriad of product/service typesRegularly talk with CEO and executive stakeholders to provide updates & strategize around projectsCross-departmental collaboration with UX/UI designers & website development teamPlayed an active role in creating new marketing strategies resulting in presentations containing buyer personas, branding & ad copy, and a go-to-marketing approach that meets client goals

Wilmington, North Carolina Area

Self-Started a Digital Marketing Agency. Wearer of all hats, protected clients, closed deals, and executed marketing strategies to meet clients' goalsResearched business competitors and brainstormed target markets to structure a Google AdWords/Facebook Ads campaign aimed to maximize customer conversion rateDesign and management of client’s website, along with the integration of a subscriber-based automation of emails to welcome new customers, offer them coupons, and inform of exclusive events and offers

Wilmington, North Carolina, United States

Aligned Sales & Marketing Department goals which led to increased lead conversions and customer retention rateContact, educate, and qualify inbound and outbound leads in order to generate qualified sales opportunities

Wilmington, North Carolina Area

Ran paid media campaigns to drive traffic to the company’s website. Built funnels to capture leads, move them into a follow-up sequence, and automatic import of new prospects to sales systemOptimized company’s website SEO through on-page and content efforts to ensure good search ranking when Real Estate was searched

4900 Randall Pkwy, Wilmington, Nc 28403

Created and managed client’s Google AdWords account; monitoring its performance weekly by: adding negative keywords, replacing poorly performing ads with more targeted ones, changing keyword bidding, and using analytics to track its performanceCreated a customized social media strategy for a client’s Facebook page. The proposal included: adding Facebook page extensions like appointment scheduler and customer service manager, answering customers’ questions/concerns who post on our page, posting quality posts a few times each month, and running Facebook ads for their companyImplemented Search Engine Optimization tactics on clients’ websites, duties included: writing optimized meta descriptions and meta titles, writing content for blogs and website pages, and adding backlinks to pages

Wilmington, North Carolina

Assisted in the creation of each client’s custom digital marketing strategy and conducted target market and competitor research for clients to ensure an effective marketing campaignWorked exclusively with a client; managed communication between our firm and their business, designed and automated subscription based email service, and structured and ran client’s Google AdWords CampaignAssisted in creating New Hanover Regional Medical Center’s social media contest celebrating their 50th year. Duties included: creating unique advertising strategy for Google AdWords and Facebook Ads Manager, creating dozens of social media posts and display ads, compiling user posts to include in a celebration video.