Michael Bower Email & Phone Number

Greater Toronto Area, Canada

Responsible for consulting and collaborating with stakeholder properties on marketing strategy, planning and execution to drive incremental, profitable revenues contributing to individual property and company growth. Key accountabilities include digital marketing & optimization, paid media, campaign & channel management, account management, communications.

Toronto, Ontario, Canada

• Charged with developing a full-funnel VIP strategy to expand the digital presence and enhance customer loyalty. Key accountabilities included acquisition and retention planning, digital optimization, personalization.
• Established the OLG VIP Program and recognition strategy growing to over 3,300 high-value digital casino… Show more Charged with developing a full-funnel VIP strategy to expand the digital presence and enhance customer.
• Established the OLG VIP Program and recognition strategy growing to over 3,300 high-value digital casino players to date.
• Grew preferred high-value player wagers and revenues to approximately two times that of non-program players.
• Increased player retention against VIP segment benchmarks with OLG VIP players being 65% more likely to play with OLG and 50% less likely to disengage from OLG.
• Established an experiential event and promotional initiative cadence to leverage strategic partnerships to recognize OLG VIP players and build loyalty and advocacy. Show less

Toronto, Canada Area

Offered consultative services in the areas of strategic marketing planning, digital optimization, revenue maximization, strategic partnerships, and communications. Focus areas included digital content and imagery, search engine optimization (SEO), search engine marketing (SEM), strategic partnerships, promotional concepts, and key performance indicators.

Toronto, Canada Area

• Led Marriott's global digital marketing strategy integration within Canada and across key Canadian and U.S. source markets. Key accountabilities included performance marketing, search optimization, media channel.
• Directed… Show more Led Marriott's global digital marketing strategy integration within Canada and across key Canadian and U.S. source markets. Key accountabilities included performance marketing, search optimization.
• Directed the Canadian destination content strategy and performance media campaigns, tripling room nights and revenue driven by Canadian source market media year-over-year.
• Spearheaded the activation of the digital marketing platform across Canada, increasing enrolment by 169% and generating $3.4M in revenue.
• Deployed digital optimization services against Canadian properties, increasing participation by 152%. Show less

Toronto, Canada Area

• Charged with optimizing the eCommerce marketing strategy, improving organizational efficiencies driving stakeholder and guest satisfaction. Key accountabilities included digital channel optimization, campaign.
• Managed the Americas regional leisure marketing campaign, resulting in over 139M impressions and $11.42M… Show more Charged with optimizing the eCommerce marketing strategy, improving organizational efficiencies.
• Managed the Americas regional leisure marketing campaign, resulting in over 139M impressions and $11.42M in revenue at an 11:1 return on investment (ROI).
• Guided the evolution of the field digital marketing organizational structure and effectiveness, achieving a 7%-point increase in associate engagement scores year-over-year.
• Renewed agreements and retained 98% of stakeholder properties annually. Show less

Toronto, Canada Area

• Led the implementation of the Americas eCommerce marketing strategy aimed at improving guest satisfaction and driving customer loyalty. Key accountabilities included team and stakeholder management, digital marketing.
• Compiled a case to increase eCommerce manager deployment across the Eastern U.S. and Canada by 200%, improving… Show more Led the implementation of the Americas eCommerce marketing strategy aimed at improving guest.
• Compiled a case to increase eCommerce manager deployment across the Eastern U.S. and Canada by 200%, improving organizational effectiveness.
• Managed the launch of the Americas eCommerce standardized reporting, enabling proactive strategy and aligning initiative execution across the organization. Show less

Toronto, Canada Area

Launched an eCommerce and marketing shared services structure in Canada expanding the digital presence and enhancing customer experience. Key accountabilities included digital channel maximization, SEO, SEM, partner channel optimization, and product adoption.

Toronto, Canada Area

• Charged with developing & maintaining a high quality portfolio of hotel products for Expedia's fast-growing global customer base. Key accountabilities included portfolio strategy, relationship management, product.
• Increased revenues in year over year by 16% for Vancouver, 24% for British… Show more Charged with developing & maintaining a high quality portfolio of hotel products for Expedia's fast-growing global customer base..
• Increased revenues in year over year by 16% for Vancouver, 24% for British Columbia and 35% for the Prairie Provinces.
• Spearheaded a market growth initiative in Q1 and Q2 2006 resulting in the addition of over 60 new partner accounts and revenues exceeding $500K. Show less

Toronto, Canada Area

• Provided strategic and analytical leadership and expertise to drive top-line property revenues maximizing property objectives and priorities. Key accountabilities included inventory and pricing strategy, mix management.
• Achieved the largest growth in RevPAR index by a Courtyard by Marriott within North America YE 2003.

Niagara Falls, Ontario, Canada

Provided strategic and analytical leadership and expertise to drive top-line property revenues maximizing property objectives and priorities. Key accountabilities included inventory and pricing strategy, mix management optimization, strategic partnerships, and interdisciplinary collaboration. Responsible for a team of 12 on-property associates.