Head of Global Brand Marketing + Media:◼️ Built and led new, global brand marketing + media team, tasked with elevating VistaPrint’s brand, increasing awareness, and driving consideration (while still delivering new customer acquisition and financial growth goals) via new brand strategy, positioning, communications strategy/creative platform + activation across broad portfolio of channels: TV/video, radio/audio, social media, content marketing, public relations, influencer marketing, brand integrations/activations, partnerships, sponsorships, events, retail, DM/catalog, etc.Head of Global Sports Marketing:◼️ Built, led and expanded Vista’s global sports marketing function, and all associated brand, demand and growth marketing initiatives. Responsible for strategic vision, capabilities development, partner identification and procurement, design and execution of all activations, measurement/evaluation and optimization. Established "best-in-class" partnerships with the Boston Celtics, Boston Bruins, Liverpool FC, Wrexham AFC, Washington Football Team/Commanders, The Basketball Tournament, etc.

◼️ Led internal global creative agency operations and output, with focus on driving stronger creative performance (new customer acquisition/retention/growth), fostering greater integration with cross-functional stakeholders (marketing, media, data/analytics, customer insights) and re-building team morale, in addition to talent recruitment and development, procurement of agency tools/technologies, process refinement, budget management, etc.◼ Directed the strategic and executional development of agency creative across a diverse portfolio of channels, including television, radio, photography, social media content, website, digital/display, e-mail, catalog, direct mail, and our retail store. The creative team was comprised of designers, copywriters, videographers, editors, photographers, animators, translators, etc.

◼️ Directed strategy, planning, execution, analysis and optimization of all new customer acquisition efforts across paid digital channels. Managed $80M+ in media across paid/organic search, display/re-targeting, video, audio, social media, affiliate marketing, co-registration, landing page optimization, email, etc. ◼️ Led high-performing team; worked collaboratively with other key stakeholders across markets, creative, pricing, data and analytics, product, go-to-market, site, customer insights, and project management. ◼️ Drove significant YoY new customer growth, bookings and spend efficiency/ROI.

◼️ Led all digital media and marketing strategy, planning, buying, implementation, measurement/analysis, and optimization for all agency client initiatives.◼️ Increased YoY digital media agency billings by 3X.◼️ Core member of agency senior leadership team; responsible for overall agency management, including establishing agency vision, positioning and promotion, budgeting/financials, operations, procurement of tools/technologies, talent recruitment/development, strategic partnerships, new business development, etc. ◼️ Clients: Wendy’s, GrubHub, Kaspersky, Breville, Gulfstream, SitterCity, Carbonite, IdeaPaint, Uno, Boston Children’s Hospital, Lindblad Expeditions.

◼️ Recipient of prestigious, annual “Heart of the Company” award.◼️ Played pivotal role in overall management of 40+ person media department (e.g. media capability strategy, revenue generation, account profitability, resource allocation, staff management, strategic partnerships, procurement of technology infrastructure and research planning tools, agency promotion and thought leadership/white papers).◼️ Directed all media-related activities for assigned client roster, including insights cultivation (target audience, competition, media marketplace), media objective and strategy development, tactical planning and negotiation/activation, media performance measurement/analysis and optimization, budget reconciliation, etc.◼️ Led agency new business development initiatives; partnered with key agency leaders/stakeholders across account planning, strategy and analysis, marketing, creative, and technology; developed and presented all media-related pitch materials to prospective clients.◼️ Extensive experience across diverse set of client industries, audiences, market dynamics, objectives (e.g. from brand awareness to direct response), and channels; TV, radio, display, social media, paid search, SEO, affiliate, landing page optimization, print (magazines, newspaper), OOH, direct mail, etc.◼️ Clients: The Home Depot, General Motors, P&G, FedEx, Aflac, Goodyear, Celebrity Cruises, CARE, Sirius/XM Satellite Radio, MetLife LTC, Stop & Shop.

◼️ Supervised development and execution of national media plans (digital, television, radio, print, OOH) for Volkswagen of America, as well as localized plans in 50+ spot markets through coordination with dealer associations; managed investment and reconciliation of $140+ million media budget; responsible for all media efforts supporting re-launch of VW Beetle; supervised/trained media team. ◼️ Developed and executed media plan recommendations for all other clients, based on planning parameters, target audience analysis, competitive environment, BDI/CDI analysis, media/promotional opportunities, etc.◼️ Clients: Volkswagen of America, Universal Music Group, Stop & Shop, H.P. Hood, Fleet Financial Group

◼️ Planned and executed all media-related activities for Johnson & Johnson's Baby Franchise.◼️ Clients: Johnson & Johnson