Michael Cline Email & Phone Number

Saint Paul, MN, US

Minnetonka, MN, US

Minneapolis, Minnesota, US

• Plays a key role in product launches and global brand development, creating digital campaigns that drive awareness and increases sales.
• Supports global sales offices by developing lead generation and account based marketing programs in their respected theaters.
• Develops marketing attribution models in ties with closed-loop analytics to help the organization understand marketing investments and media effectiveness throughout the entire funnel. This has provided insight into.
• Creates customer journeys to better understand customer needs and reduce friction, in turn increasing conversions by enhancing and personalizing the user experience. This involved combinations of geo-targeting, A/B and.
• Develops customer segmentation and audience clusters through lead scoring and nurturing programs to build customer portfolios. Identify high value/high potential consumers.
• Responsible for the corporate website and all associated digital channels (PPC, SEO, Display, Social, Email Marketing, etc.) for NA, EMEA, and APAC theaters.

Lakeville, Minnesota, US

• Led the customer experience through the ever-changing digital channel, providing insight and recommendations on investments for leading technologies that will help grow the business.
• Was responsible for of all business planning for digital, shaping current and future state, aligning with senior leadership initiatives, preparing and managing budgets, defining KPIs, reporting the performance.
• Defined all digital marketing strategies, budgets, and oversees the implementation of promotional campaigns and lead generation for B2C branded websites and mobile apps.
• Provided leadership on the dealer B2B portal, accountable for CRM user experience and Ecommerce standards.
• Managed relationships with Hearth and Home’s dealer and franchise networks, supporting their digital marketing efforts by offering recommendations on best practices for lead generation, and web / mobile customer.

Copenhagen Ø, DK

• Provided guidance on digital marketing strategies and technologies, including brand recognition, lead generation, website optimization, paid and organic search, online affiliate programs, marketing automation, social.
• Led the user experience of the websites and mobile apps, including site navigation, content development, conversion funnels, and promotional campaigns.
• Responsible for targeted A/B and multivariate tests, creating content and offers that are relevant to each segments’ user-behavior and geo-location, in turn producing stronger user experiences and higher conversion.
• Created the web analytics culture within the business by performing such tasks as educating business users, identifying the appropriate framework and business owners, setting goals, ensuring appropriate metrics.
• Insured that all digital activities are clearly defined, cost effective, and supportive of all major company goals.
• Managed global digital application implementations and governance, managing employees and contractors in the U.S. and Europe.

Minneapolis, MN, US

• Project manager for the following internal web applications: Corporate Conferencing Services, U.S. Bank Quality Assurance, U.S. Bank Corporate Procurement, and the Lunken Facilities web sites.
• Developed web applications that incorporate modern web design practices and development standards.
• Provided online interface and web site design/administration, including site development, database/web integration, graphic design, and consultation on interface design, web development tools, and usability.

Madison, Wisconsin, US

• Designed all user interface applications and online marketing tools for the main corporate web site (www.dstewart.com) and the European web site (www.dstewartedu.eu).
• Worked with a variety of DSC’s vendors such as 3M, Adobe, Nikon, and Sony, helping achieve their marketing initiatives to the educational market in the USA, Canada, and Europe, by developing online applications, email.
• Determined KPIs and compared them to collected metrics, in turn using the analysis to help improve web site impressions and marketing campaign’s audience response where needed.
• Developed DSC’s European web site’s (www.dstewartedu.eu) SEM strategy, helping brand recognition in the European educational market and increasing site traffic by 600%.
• Designed various student authentication web sites for DSC vendors, allowing college students to redeem key codes for their educationally priced software.
• Trouble-shot and responded to complex user interface issues involving DSC’s Ecommerce applications, resulting in increased sales and customer satisfaction.

• Designed, programmed, and maintained local companies’ websites.
• Consulted local business’ regarding online marketing strategies and developed multimedia applications to help meet their marketing initiatives.
• Generated sales utilizing self-promotion and networking through the Winona Chamber of Commerce.

• Designed, programmed, and maintained the company’s web site.
• Created lead generating online marketing tools for Earthlight Technologies and its geological findings.
• Developed multimedia presentations for geologist based off of their sub-surface exploration data.

Ba, Summa Cum Laude (With High Distinction) - Marketing Management And Innovation

Award Of Achievement In Digital Analytics, Web And Digital Analytics

Mass Communication With A Concentration In Media Advertising