Michael Weisfeld Email & Phone Number

Claremont, California, Us

Senior member of the leadership & client teams focused on applying digital marketing initiatives & campaigns to support business objectives. In addition, lead back-office projects to improve and optimize the performance of the agency.

Offering consulting support based on talent to understand the business objectives and craft online marketing strategies and execution plans to deliver results. Applying the skills learned from "Big 5" management consulting and agency background to build integrated online marketing programs, focusing on user- experience optimization, best-practice channel management and leadership of digital marketing experts. Moreover, to dive into marketing data to analyze performance trends and return on investment (ROI).Skills & Capabilities * Digital Marketing Strategy & Planning * Digital Marketing Program Execution * Paid Media (Search, Social & Display) * Organic Media (SEO & Social) * Email & Lead Nurturing * Conversion Rate Optimization * Analytics & Performance Reporting * Product Management & Marketing * Graphic Design Management / Landing Page Optimization * Website Development Project Management * Business Management Consulting

San Diego, California, Us

As Director of Digital Marketing, primary role is to lead the digital branding and lead generation efforts encompassing website strategy, SEO, social and paid media programs. Responsible for the planning, supervision, and reporting on all digital programs. Additionally, responsible for working directly with Sales and other members of the Marketing group to provide direction and guidance of digital strategy; as well as develop new processes and channels to support aggressive lead quotas.

San Diego, California, Us

Responsible for leading teams of digital marketing experts in the implementation and execution of digital marketing programs across a variety of channels, including SEM, SEO, Social Media and web analytics for B2B, B2C and non-profit clients. Directly manage team of account managers and channels experts to drive performance including paid search (PPC), display advertising, organic search, and social marketing. Use a data-driven approach and advanced understanding of web analytics for monitoring and reporting of online marketing campaigns and performance insights to identify opportunities to further optimize or improve conversion rates. Ultimately, responsible for the performance of the online marketing programs and delivering positive ROI to clients. Maintains 90% renewal rate and 8+ net promoter score from clients.

San Diego, California, Us

Worked closely with BusinessOnLine clients to determine the what website enhancements or online marketing initiatives would be best to meet their business objectives. Helped companies apply new techniques and unique solutions to create top-notch web sites and social media programs. Acted as an ambassador of the company on client meetings, partnership / alliance discussions, and educational events.

San Diego, California, Us

Worked closely with clients to define, plan and execute social media strategies to support business objectives. Moreover, managed a great team charged with building a new service offering for the agency to expand capabilities in the hyper dynamic social media space. Focused efforts on understanding the best-practices and ROI of social media marketing on the major platforms; such as Facebook, Twitter, Blogs and YouTube. Major challenges faced was defining the agency point of view on: content marketing, Social CRM, customer insights, and attribution analytics in my role as Director of Social Media for a performance driven online marketing agency.The media attached below is a sample from speaking presentations.

Search Engine Marketing (PPC) and Search Engine Optimization (SEO) SaaS Platform Application Support / Project Management:> Post-sales implementation support of Search Engine marketing and optimization automation enterprise software. Tasks include: - Training end-user and stakeholders on software features and functionality. - Defining organizations budgeting hierarchy and performance reporting needs. - Assessing and optimizing Business Process flows. - Authoring of Help Documentation / Application Support Materials. - Requirements Definition / Product Management (wireframe, use case, usability testing).Business Analyst / Consultant: - Leveraged SEMDirector software to provide clients with consulting services in the following areas: + Search Engine Optimization (SEO) best practices. + Return on Investment / Quality of Visitor Scoring of paid Search Marketing (SEM) initiatives. + Preferred landing page optimization and conversion strategy planning.

Business Management Consultant who performed roadmap planning business analyst and project manager roll for eCommerce strategy and implementation for a major Las Vegas gaming resort (booking engines, retail, CRM, web analytics, affiliate marketing, SEO). Senior member of the Program Management Office (PMO) responsible for defining various projects’ scope and implementation plan.

Amsterdam, Nl

In my last project with BearingPoint, I designed Issue Management web-application used by 20 different organizations within the Navy Program Executive Office – Information Technology (PEO-IT) and Navy Marine Corp Intranet (NMCI). The development process adhered to the Rational Unified Process (RUP) and CMM level 4. This process included the authoring of Use-case documents, Graphical User Interfaces (GUI), end-state process diagrams, user guides and other supporting documentation. Additionally, I provide support for the Navy PEO-IT and NMCI portal powered by Plumtree software. This task required performing content management, training and administration tasks as part of the West coast team assigned to the Navy Space and Naval Warfare Systems Command (SPAWAR).