Michael Weiss Email & Phone Number

Bethesda, Md, Us

Launched Marriott Bonvoy Boutiques, Marriott's newest loyalty sub-brand, by integrating retail into the overall customer journey. This business has grown into one of Marriott's top performing ancillary businesses. • Developed the branding and mission statement for the business. • Launched an editorial website that showcases Marriott's expertise in the home bed/bedding category. • Identified relevant and impactful Marriott owned channels to merchandise the business to build consumer awareness.Responsible for the global expansion and growth of Marriott's Online Retail business unit. into Greater China. • Developed job descriptions and assisted in the hiring of in-market personnel • Expanding Marriott's business on to leading marketplaces (i.e. Tmall, JD, Little Red Book, Lazada, Kaola) • Oversaw regional marketing efforts through influencer campaigns, content marketing, display, search and social (i.e. WeChat) • Partnered with procurement to ensure in-region product availability.

Bethesda, Md, Us

Responsible for the strategy and execution of Marriott's retail ancillary businessP&L responsibilities for the various online retail businesses • Created annual budget and profitability forecast • Partnered with finance on quarterly actualizing program revenue and expense Developed direct response digital marketing plans to capture qualified consumers through affiliate, search, email and display campaigns.Developed merchandising plan to align corporate, partnership and other marketing efforts resulting in an increase of revenue by 1000% for the past tenyears.Designed B.I. and web analytic reporting infrastructure to identify business trends and campaign KPIs.Evolved the eCommerce platform to align with the exponential growth of mobile and the consumer’s expectations for accessibility and a consistent shopping experience.Launched Marriott’s Meetings Imagined website- an innovative website for meeting planners to share inspiration and to position Marriott at the forefront for meeting planning resources and expertise. • Developed the initial strategy and spearheaded the RFP process for vendor selection. • Created the initial budget and run-rate forecast for the ongoing maintenance of the website. • Directed the day-to-day requirements for the website and managed all vendor relations.

Las Vegas, Nevada, Us

I was responsible for the online marketing operations at the largest portfolio of hotels, entertainment and casinos in Las Vegas. I directly managed a combined advertising budget of over $50M dollars and was held accountable for Direct Response & Engagement campaigns with very strict ROAS (return on ad spend).I managed and trained a team of 4 account managers and 1 SEM manager who's primary responsibilities included:1. SEO strategies and best practices 2. Identifying new publisher & network opportunities, including the negotiating of ad rates (CPC, CPA, CPM) 3. Optimized campaigns by leveraging on-site and off-site/ad performance metrics and attribution 3. Setting up marketing campaigns with the proper tracking within Atlas and Double Click including the trafficking of tags to publishers/partners 4. Overseeing agencies for creative development and optimization (landing page, display banners)5. Application Development, including SMS, mobile and desktop apps6. Setup keywords and bid strategies within google and bing while leveraging manual and automated tools for optimization recommendations7. Presenting campaign performance and recommendations to hotel marketing management

Clearwater, Fl, Us

Responsible for defining content strategy, promotional campaigns, email marketing initiatives and customer/prospect lifecycle communications. Developing and implementing new eCommerce strategy/business to compliment core business unit.

Clearwater, Fl, Us

I was responsible for the project initiation/justification phase leveraging best practices in project and product management to bring products to market on time and within budget. This included the coordination and involvement of other departments in the company to ensure that new projects allign with the strategic mission.I also drove innovation and identified new business opportunities, including the business modeling and functional fit recommendations for senior management.

Boca Raton, Florida, Us

Managed and coordinated several high profile projects to completion including the integration of a third party vendor to power Office Depot's custom imprint business and the merger/integration of Viking Office Supplies eCommerce website and order management system. The customs imprint business became one of Office Depot's most profitable and fastest growing business segment.

Houston, Texas, Us

Mba, International Business

Bachelor Of Science, Computer Engineering

Education record