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Michael Wellner is listed as Director of E-Commerce @ John B. Sanfilippo & Son | Digital Marketing | P&L Management | Content Strategy | Brand Management | Amazon, Amazon Fresh, Walmart.com, Kroger.com, Instacart at John B. Sanfilippo & Son, Inc., based in Naperville, Illinois, United States. AeroLeads shows a work email signal at jbssinc.com, phone signal with area code 847, 630, and a matched LinkedIn profile for Michael Wellner.
Michael Wellner previously worked as Director of Ecommerce at John B. Sanfilippo & Son, Inc. and Senior Manager of Digital Demand/eCommerce (Amazon, Amazon Fresh, Walmart.com, Instacart, Shipt) at John B. Sanfilippo & Son, Inc.. Michael Wellner holds Master Of Business Administration (Mba), Management And Marketing from Drucker School Of Management.
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►ECOMMERCE TREASURE HUNTER ►OMNI-CHANNEL INNOVATION CHAMPION ►TREND SPOTTERInnovation is curiosity at work. And I was born curious!I am a brand builder who excels at driving profitable growth by engaging consumers to become brand advocates. I have delivered goals for flagship brands, re-launched mature businesses, and created brands in new categories. Career success centers on innovating winning strategies, developing high-performing teams, and influencing senior leaders to embrace brand management, innovation, and eCommerce.I have evolved into an eCommerce thought leader, driving exponential sales growth and bringing iconic brands to life on the digital shelf in categories new to online.The results?✔ Total innovation retail sales of $300MM+ with 4 new items winning national recognition.✔ Built eCommerce from infancy to multi million business in 4 years with sustained double digit growthHow did I lead this strategic change?Before the pandemic, I recognized the promise of eCommerce and volunteered to help. Learning from the ground up was invaluable. I mastered the fundamentals with passion and aptitude, including assortment curation, content strategy, pricing to compensate for UPS fees, and conceiving store pages.Steadily advancing to more sophisticated strategies, I mobilized an internal team and replaced a broker with a partner offering broad and deep capabilities across platforms. We optimized the catalog with eComm-friendly items, upgraded to lifestyle images and A+ rich media, and embedded SEO keywords. Eventually, we moved up the marketing funnel to variety packs and Demand Side Platform display ads.Several aspects of my experience are differentiators. I manage the P&L top to bottom, with sales & marketing under one hat. I marshalled Third Party Logistics to expand fulfillment capabilities to Amazon and Walmart. Finally, I manage both private label and brands on eCommerce.✔ Amazon recognized as a "fast-growing vendor" and expanded support staff.What’s the thread running through my journey?✔ Knowing that when "I" becomes "we," innovation becomes inspiration, brands come to life, and eCommerce flourishes.While I do not have all the answers about eCommerce, I know how to build a team of internal staff and external experts who will find solutions.►CREDENTIALS✔ MBA and MA in Organizational Psychology, emphasis in consumer researchIf you love to talk about using eCommerce and innovation to drive growth, let's have a conversation.Michael Wellnermjwellner@gmail.com“There is no such word as can’t.” Michael
Listed skills include Cross Functional Team Leadership, Customer Insight, Strategy, Consumer Products, and 46 others.
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Elgin, Il, Us
Over-deliver revenue and profit targets for company's brands on Amazon and Amazon Fresh, and drive growth of Private Label online. Accelerate growth on Walmart.com, Instacart, and Kroger.com through strategic planning and optimization of online search engine marketing (SEM) and demand-side platform (DSP) display advertising campaigns. Supervise one direct report and several Ecommerce agencies.
Elgin, Il, Us
Lead digital commerce strategy, P&L, and execution across branded and private brands. ✔ Launched branded portfolio on Amazon, Walmart.com, and Amazon Fresh, growing from infancy to a multi million business in 4 years and realizing growth at double rate (+48%) of food category (+18%).✔ Increased sales on Instacart and Shipt from inception to multi million business in 2 years through content upgrades, search engine optimization, sponsored search engine marketing, and display advertising.✔ Secured long-range plan approval to sustain growth 2x category via three strategic pillars + multifaceted upgrades to digital infrastructure.✔ Evicted ~80% of unauthorized third party sellers, protecting brands' integrity, sustaining growth, and safeguarding product quality.
Elgin, Il, Us
Dual roles included continuing to manage Fisher recipe, the company's largest, flagship brand, while in tandem building eCommerce businesses on Amazon and Walmart.com.✔Hired new agency partner that accelerated optimization of catalog, gold standard content, supply chain improvements, control of shortage claims and charge backs, and overperformance versus benchmarks on Return on Advertising Spend.✔Led creation of Amazon stores deemed examples of excellence by vendor success manager.✔Implemented digital content hub that improved content health to 90% and which syndicates to ~85% of retailers.✔Generated incremental revenue through championing third-party logistics model that unlocked drop shipment of chocolate year-round, variety packs, and direct to consumer fulfillment.
Elgin, Il, Us
John B. Sanfilippo & Son, Inc. is an $850M industry leader in nuts and snacks under Fisher, Orchard Valley Harvest, Squirrel Brand, Hunter Mix, and private brands. It is publicly traded (NASDAQ: JBSS) yet family led.✔ Managed Fisher to #1 brand in recipe nut category, erasing 25pt share gap through strategic partnerships, packaging improvements, and product innovations.✔ Drove 5 consecutive years of growth in grocery channel, leading Fisher’s strategic partnership with Food Network celebrity chef Alex Guarnaschelli as spokeswoman across TV, print, digital, and social media.✔ Achieved 300% increase in displays via partnerships with industry boards, complementary brands, and with solution-driven merchandising vehicles.✔ Introduced new products in mature segment that generated millions in incremental revenue via value-added features including nut toasted nuts, on-trend coasted nuts, and new packaging structures.
Oakbrook Terrace, Il, Us
ACH is a subsidiary of Associated British Foods, a $16B global branded food group. Brands include Mazola, Spice Islands, Weber, Tone’s, French’s, Patak’s, Fleischmann’s, Argo, and Karo.✔ Mobilized team to sell products to stadium concessionaires. Result: Interest from major league baseball team for 2016 season.✔ Bolstered licensing partnership with Weber-Stephen, maker of Weber grills & accessories. Result: Joint development and sales planning for 4 grilling kits sold to hardware channel customers.✔ Built 3-year base business new product pipeline. Result: Tested 22 concepts and chartered 4 platforms with projected sales of $7 MM.
Chicago, Illinois, Us
Developed long-term pipeline of “big bet” consumer-driven innovations across all ConAgra platforms from conception through commercialization. Brands included Marie Callender’s, Healthy Choice, Banquet, Orville Redenbacher’s, Slim Jim, Alexia, and Wicked Kitchen. Supervised staff of up to 5.✔ Headed development of Orville Redenbacher’s Pop Up Bowl, a revolutionary popcorn bag that inflates into a usable “bowl,” from concept through home use testing to launch by brand. Result: Generated $92 MM incremental sales, reversing 10% category decline. Ranked #9 IRI New Product Pacesetter (2012).✔ Defined consumer-preferred design for Pop Up Bowl by merging two features – stand-up and see it pop – into final structure. Result: Won 2012 Edison Award and Consumer Survey’s Product of the Year. Featured in USA Today (1/18/12), The Early Show, The View, The Today Show.✔ Identified white-space opportunity to create an entire line of new products for millennials. Became in-house insight expert through in-depth consumer research. Conceived and launched Wicked Kitchen food truck to learn first-hand about Gen Y’s preferences. Result: Creation of an edgy new brand encompassing a full line of product innovations ready for in-market testing. Presented at NASCAR and Miller-Coors conferences.✔ Pioneered intrapreneurship and gamification marketing strategy to engage millennials via DailyBreak online contest. Oversaw digital-social media including Tumblr, Twitter, Facebook, Instagram, Pinterest, Foursquare. Result: Met all KPIs, engaging consumers for 5+ minutes/visit.✔ Oversaw development of Healthy Choice Greek Frozen Yogurt, extending into adjacency of anytime treats. Result: Sold $29 MM year one.✔ Implemented project/portfolio management and software in Snacks division. Bolstered executive alignment on innovations, increased pipeline visibility, and accelerated go-to-market timing.
Springdale, Ar, Us
Managed Jimmy Dean and Sara Lee innovation strategy and pipeline development, commercialization, and launch.✔ Restructured 3-year new product pipeline with Innovation team using consumer segmentation to extend Jimmy Dean and Sara Lee equities. Result: Generated BASES concepts totaling $648 MM.✔ Led Jimmy Dean Breakfast Bowls formula optimization, marketing planning, pricing strategy, new item presentation, commercialization, and P&L management for 6 months in-market. Result: Doubled year 1 projected sales, attaining $45 MM. Quoted extensively in Wall Street Journal article (1/5/07) about Skillets and Bowls.✔ Conceived Jimmy Dean Breakfast Entrée concept and supervised development. Result: Achieved highest concept score in brand’s history, with BASES sales potential of $57 MM.✔ Supervised 1 direct report and mentored 3 marketers on new product development. Result: Received favorable feedback from other Marketing Directors in all cases.
Springdale, Ar, Us
✔ Led Jimmy Dean Breakfast Skillets from concept optimization through rollout. Result: Delivered sales of $35 MM and national recognition in Business Week (2/13/06).✔ Originated strategic framework of Speed Scratch breakfast and leveraged during sell-in. Result: Attained fastest on-shelf distribution in company history of 60% ACV in 3 months.✔ Collaborated with base business and agency team to create new TV campaign for Skillets. Result: Exceeded ARS copy score standards and Jimmy Dean “Sun” campaign has been on air for 8 years.✔ Extended platform with Bacon Skillets in year 2. Result: Delivered sales of $7 MM.✔ Repositioned Jimmy Dean Pancakes & Sausage on a Stick. Result: Increased sales by 60% to $25 MM. Generated earned media on "The Daily Show" with John Stewart (10/19/06).
Springdale, Ar, Us
✔ Launched and managed Fresh Taste. Fast! Fully Cooked sausage, including marketing plan encompassing TV, FSIs, Catalina, IRCs, and digital. Result: Delivered 19% segment share and $60 MM within 18 months.✔ Capitalized on low fat and carb dieting by introducing Fully Cooked Turkey Sausage. Result: Sustained 50%+ growth for 3 years after launch.✔ Analyzed IRI household panel demographics/trial & repeat data, and repositioned from Soccer Moms to convenience-seeking Empty Nesters. Result: Saved 26% on media and met growth target of 12%.✔ Extended Fresh Taste. Fast! portfolio by introducing first topically-seasoned fully cooked bacon. Result: Attained 14% segment share and sales of $12 MM.✔ Devised strategy to improve margins by reallocating spending, initiating hedging, and changing co-manufacturer. Result: Restored bacon profitability within 6 months.✔ Strengthened Sales execution through analytical insights, merchandising aids, and customer presentations. Result: Awarded trophy for “outstanding job & tremendous support” at sales meeting.
Dallas, Texas, Us
✔ Initiated Fix the Fundamentals strategy to improve product quality and packaging. Result: Increased consumption on Soup Starter by 17% or $530 M.✔ Authored 2002 marking plan that pioneered efficient FSIs at $1 off 2 and Catalina. Result: Gained approval by executives and H.J. Heinz of plan delivering growth of 7%.✔ Executed price increase to counter chronic “price creep” and fund $300 M slotting. Result: Increased distribution by 7 points and reached fair share items per store.✔ Mobilized cross-functional experts and plants to reduce complaints. Result: Mitigated tipping pouches by 33% and missing components by 40% in 6 weeks.
Dallas, Texas, Us
✔ Headed 15 multi-functional experts in developing “white space” shelf stable pasta and marinara sauce meals. Result: Achieved sales among top 5% of new food products launched in 5 years, at $39 MM.✔ Collaborated with packaging engineer on breakthrough stand-up structural design. Result: Named co-author on Microwave Tray and Paperboard Sleeve patent (#D432414; 10/24/2000).
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Michael Wellner works for John B. Sanfilippo & Son, Inc..
Michael Wellner is listed as Director of E-Commerce @ John B. Sanfilippo & Son | Digital Marketing | P&L Management | Content Strategy | Brand Management | Amazon, Amazon Fresh, Walmart.com, Kroger.com, Instacart at John B. Sanfilippo & Son, Inc..
AeroLeads has found 1 work email signal at @jbssinc.com for Michael Wellner at John B. Sanfilippo & Son, Inc..
AeroLeads has found 3 phone signal(s) with area code 847, 630 for Michael Wellner at John B. Sanfilippo & Son, Inc..
Michael Wellner is based in Naperville, Illinois, United States while working with John B. Sanfilippo & Son, Inc..
Michael Wellner has worked for John B. Sanfilippo & Son, Inc., Ach Food Companies, Conagra Foods, Sara Lee (Now Tyson), and Borden Foods.
You can use AeroLeads to view verified contact signals for Michael Wellner at John B. Sanfilippo & Son, Inc., including work email, phone, and LinkedIn data when available.
Michael Wellner holds Master Of Business Administration (Mba), Management And Marketing from Drucker School Of Management.
Michael Wellner is listed with skills including Cross Functional Team Leadership, Customer Insight, Strategy, Consumer Products, Brand Management, Management, Product Innovation, and Product Development.
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