Michael Wetherbee (Med) Email & Phone Number

Marblehead, Ma, Us

Westford, Ma, Us

• Lead effort to organized and migrate enablement content from a legacy content management system to the newly adopted system. Increased efficiency of content usage by sales.• Manage monthly newsletter to increase awareness of sales to new and upcoming enablement content, tools and training.• Manage quarterly, weeklong onboarding program to onboard 20 to 30 new Reps, SEs and BDRs. • Designed and created training to assist Product Managers and Product Marketers with file management in the new content management system.

Waltham, Ma, Us

• Implemented new sales enablement platform (Brainshark) for analyzing content usage and automating onboard training through e-learning • Designed, implemented, facilitated and automated onboard training for each role in sales organization (AEs, SEs, BDRs…)• Designed, implemented and facilitated technical product training for onboarding Sales Engineers• Designed, channel onboarding program for new partners.• Implemented new Solution Playbook initiative to focus sales team on high profit product set. Training included “Selling with Solution Playbooks” and Product Training focused on Solution Playbook products• Implemented new sales playbook directives around selling one more product outside of your product area into your customer base to 60 global account executives.• Designed and rolled out Salesforce best practices training to existing account executive base.Designed and implemented product level tip or speed sheets around every product offering (about 60 products)• Worked with AEs to schedule product knowledge webinars• Worked with SEs to reign in out of control POC process.

Santa Clara, California, Us

• Decreased employee ramp-up time by 20% with implementation of new hire onboarding program• Designed and rolled out technical product training to new hire enablement program to decrease new sales hire ramp-up time• Formed and managed cross functional teams to audit and manage all employee enablement assets including, sales playbooks, call scripts, email templates, success stories, analyst reports and tip sheets• Facilitated new hire onboarding events• Designed & Facilitated customer success training events• Designed & Facilitated customer technical training & implementation events

Beverly, Ma, Us

• Promoted to Technical Services Manager to increase learning and development initiatives to all technical and sales operations throughout organization• Enhanced Sales Enablement training to include complex selling and solutions selling with onset of professional services offerings• Improved software maintenance renewal rates 7% by leveraging a sales and product development program with new hires focused on maintenance sales• Introduced best practices customer satisfaction training for support team and reduced technical support team’s trouble ticket resolution from 45 days to 15 days• Improved all partner, sales and support enablement activities for global teams using sales playbooks, call scripts, email templates, success stories, analyst reports and tip sheets• Played integral role in launch of new breakthrough Application Lifecycle Build Automation application which involved crafting sales positioning and marketing collateral, delivering product training to Sales and Services staff, and building product demos• Designed, implemented and facilitated customer success end user training program for Application Lifecycle Build Automation application• Designed, implemented and facilitated technical implementation guide and training for Application Lifecycle Build Automation application

Beverly, Ma, Us

• Promoted to Training Manager to build revenue generating customer success & technical training and certification programs• Increased training revenue from $5K to $100K in one year by formalizing content and delivery of customer enablement program• Enhanced Sales Enablement training to focus on Sandler Sales methodologies

Beverly, Ma, Us

• Promoted to Sales Manager to further enhance training and certification programs with a focus on soft selling skills and the increased monitoring of sales performance and productivity• Designed, built and rolled out onboarding training program for new hires which included creation of playbooks, call scripts, Battle Cards, email templates, success stories, analyst reports and tip sheets• Decreased ramp up time for new employees by 32% by successfully adding comprehensive onboarding enablement program

• Promoted to Sales Engineer to design and build product knowledge and demonstration training and sales, support and partner certification programs• Designed, built and rolled out certification program to sales, support and partners with a focus on product knowledge and demonstration capabilities

Master Of Education - Med, Instructional Design

Graduate Certificate, Instructional And Technology Design Certificate

Graduate Certificate, Management / Information Technology Project Management

Bachelor Of Science - Bs, Education