Michael Wetterauer Email & Phone Number

We provide a comprehensive approach for companies wishing to develop a professional customer driven culture designed to successfully secure and retain key accounts. This inter-departmental approach ties together all areas within a company that interact with customers including sales, marketing, R&D, manufacturing, and quality assurance. This dynamic approach is not applicable for most companies. Especially those that have a culture that is not structured to embracing true customer service.

Responsible for directing North American sales force managing key US based QSR companies. These included Taco Bell, KFC, Pizza Hut, McDonalds, Del Taco and Burger King. Responsibility extended to international sales as well.

Responsible for directing Sales and Marketing for specialized approach of customizing core products for key US based QSR and Casusal Dining companies. These included Taco Bell, Applebee's, TGIFridays, Famous Dave's, KFC, Pizza Hut, McDonalds, Del Taco and Burger King. Responsibility extended to international sales as well. Best Foods was acquired by Unilever in 2001.

Responsible for directing sales force managing key US based QSR companies. These included Taco Bell, KFC, Pizza Hut and Del Taco. Responsibility extended to international sales for these accounts as well. Also directed sales force for custom manufacturing for largest retail companies that included Kraft, Frito Lay, Best Foods, Nabisco and Nestle. Case Swayne was acquired by Best Foods in 1999.

Directed marketing plans for both branded and private label food service business.