Michael Whatmough Email & Phone Number

Wilmslow, England, United Kingdom

Wilmslow, England, United Kingdom

Wilmslow, Cheshire, United Kingdom

Wilmslow, Cheshire, United Kingdom

Wilmslow

Wilmslow, Cheshire

Cheadle

Selling partner in the Electronics and Home Technology department of John Lewis Cheadle

Marple

Created a free car parking initiative for Marple District Centre in conjunction with Stockport Metropolitan Borough Council from concept through to delivery including design, budgeting and marketing.Created a new Marple Business Forum website working as part of a team including Website Developers, Marketing Specialists and community groups.Established and managed Marple Business Forum Social Media marketing campaign.Established new revenue streams such as website advertising.Chaired meetings in the absence of the Chairperson.Hosted and presented a training seminar on “The benefits and best application of Social Media within SME’s”.

E-commerce website specialising in mens knitwear.

50 Market Street, Marple, Cheshire, Sk6 7Ad

Management of a high-end, multi brand clothing retailer including Menswear, Made-to-Order, Footwear, Accessories and Formal Hire departments.Learning full retail management from the shop floor up providing exceptional customer service and upholding the brand and reputation of Paul Howard including personal presentation.Responsible for design and delivery of a defined business plan, with established sales targets, operational performance metrics and financial budgets.Brand Management – analysis of brand performance and profitability; feeding back into budgets and other financial controls.Selection and management of the visual merchandising of multiple brands within a single retail unit and management of the contracted Window Dresser. Covered by self in times of leave.Stock Control – managed day-to-day stock control to ensure constant supply of core products and ensure healthy stock rotation.Trend Analysis – Looking forward and market awareness of forthcoming trends six months in advance for next buying season.Market Analysis – Review of competitors activities with regards to marketing, promotions, brands and pricing to ensure business remains competitive.Financial Control – compilation of Profit & Loss accounts, cash flow projections, purchasing, HMRC (Corporation and PAYE).Relationship Management with suppliers negotiating terms of business (e.g. payment and delivery terms).Project managed the creation of the company website from concept design through to delivery including supplier negotiation, budgeting and marketing.Create, design and implement a separate and successful e-commerce website (The Knitwear Shop) which experienced steady growth of 12% per annum over a 4 year period including merchant account negotiations, delivery chain set up and affiliate marketing.Management of cross platform marketing campaigns including Social Media, print media, website, PR and communications.

Providing exceptional customer service and; advice and guidance on a range of DIY materials.Followed instructions and procedures as per the company standard.