Premiered in August 2020 on Blue Ridge PBS, BUZZ is an inspiring TV show featuring the great work nonprofit organizations do in the communities they serve, and the marketing professionals whose creative tips and tools help the nonprofits attract more clients, donors and volunteers to their cause. Episodes available at buzz4good.com/episodes

To further Roanoke Catholic School's mission of "blending learning with faith and faith with daily life," I work within a two-person Development Office that annually raises more than $1 million for school programs, facilities and tuition assistance. Fundraising responsibilities include:• Oversee special campaigns, such as RCS' participation in ROANOKE VALLEY GIVES DAY, a 24-hour online fundraising competition hosted by the Foundation for Roanoke Valley. RCS has been the most successful nonprofit in the competition's four-year history. Competing against 165 of the region's leading nonprofits, RCS has collectively raised $419,000 in donations and bonus prizes.• Raise RCS' $250,000 Annual Fund through personal asks, direct mail and social media solicitations, and fundraising events.• Assist development colleague in promotion of Education Improvement Scholarships Tax Credits program, which has raised $2.5 million for RCS since July 2015.Marketing responsibilities include:• Social media platforms (Facebook, Twitter, Instagram, YouTube)• Website (Wordpress) and email marketing (Constant Contact)• Video production• Print publications (semiannual 24-page alumni magazine), viewbook, promotional materials• Ad production, TV campaigns and news releasesOther initiatives:• In 2014, I founded a school choir, The Celtic Singers, that has grown to 30 boys and girls. • In 2016, I created a new Summer Camp program to attract a wider audience to RCS and generate a new revenue stream. This initiative resulted in RCS hosting 160 students and teachers from China in 2018. RCS now has “sister school” agreements with three Chinese institutions.• In 2017, I launched a video live-streaming service, CelticsLive.com, that broadcasts school events over the Internet to alumni, family members and friends.

In 2014, working for the Science Museum of Western Virginia and in partnership with Virginia Tech, I organized the first-ever Virginia Science Festival, funded in part from grants I secured from the Science Festival Foundation, the Alfred P. Sloan Foundation, Appalachian Power and the Virginia Tourism Corporation.Conceived as a regional science celebration in Blacksburg and Roanoke, the festival vaulted into a statewide event thanks to the support we secured from U.S. Senators Mark Warner and Tim Kaine, who agreed to serve as honorary chairmen; Gov. Terry McAuliffe who signed a proclamation declaring Oct. 4-11 "Virginia Science Week;" and the Virginia Tourism Corporation adopting "Virginia is for SCIENCE Lovers." More than 200 federal, state, local, university and nonprofit institutions — including NASA — participated in the festival. As development and marketing director, I also coordinated the museum's fundraising events and campaigns, grant proposals, membership program, summer camps, as well as the museum's digital, broadcast, print and public relations promotional campaigns.

• Oversaw operations of Mountain Valley Charitable Foundation (MVCF), a non-profit organization that works to enhance the quality of life in eastern Montgomery County, Va., under the direction of a committed Board of Directors.• Supervised MVCF’s strategic initiatives. From 2005-2010: the $2.6 million public-private partnership with Montgomery County to revitalize an abandoned Shawsville nursing home into The Meadowbrook Center, a multipurpose facility that features a library, health and wellness center, community and recreation centers, history museum, art gallery and private office space. From 2012: the $417,000 public-private renovation of an old fire station into the community’s food pantry and thrift shop.• Created and coordinated MVCF communications including print media (fundraising materials, newsletters, press releases, op-ed pieces, letters to donors and stakeholders) and electronic media (updates to foundation website, www.eastmontva.com, weekly e-newsletters via iContact, YouTube videos, Facebook postings and other social media).• Wrote grants to support MVCF’s mission. Successful grant applications included: Carilion Foundation, $145,000 (2006-2008); Landmark Foundation, $60,000 (2007); Meador Foundation, $50,000 (2007); United States Department of Agriculture, $10,000 (2008); Virginia Foundation for Healthy Youth, $37,256 (2010); Beirne Carter Foundation, $10,000 (2012); and American Electric Power Foundation, $75,000 (2012).• Coordinated, marketed and provided staff support for special events: Meadowbrook Open, a par-three golf tournament created on a former state senator’s cattle farm (9 years); EastMont Tomato Festival (5 years); Volunteer and Donor Appreciation Dinner (4 years); ShawsVegas Casino Night (3 years); and Ladies Night Out (2 years). Special events collectively generated $152,000 for MVCF.

During a period of transition while RU administration launched a nationwide job search, I agreed to serve as interim director of University Relations. Responsibilities included:* Directing a 15-person public relations staff that provided print, editorial, web, graphic design, photography, video and radio services for the 9,200-student state university. * Supervising production of the university’s electronic and print publications including RU Today, The Magazine of Radford University, and Radford Alumni e-News. * Promoting accomplishments of faculty, students and staff in state and national media. * Serving as university spokesman and speech-writer for university president.

Covered crime and courts in the New River Valley and Roanoke federal court. Reporting resulted in numerous state and national journalism awards including the Dart Center for Journalism and Trauma 2000 Award for Excellence in Reporting on Victims of Violence for Who Killed John McCloskey? – a five-part series that investigated the mysterious and fatal assault of a mentally-ill teenage boy inside a state mental health institution.