Michael White
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Michael White Email & Phone Number

Head of Breeder Strategy and Operations at Pet Media Group (PMG)
Location: East Riding Of Yorkshire, England, United Kingdom 5 work roles 3 schools
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✓ Verified May 2026 3 data sources Profile completeness 86%

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Current company
Role
Head of Breeder Strategy and Operations
Location
East Riding Of Yorkshire, England, United Kingdom
Company size

Who is Michael White? Overview

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Quick answer

Michael White is listed as Head of Breeder Strategy and Operations at Pet Media Group (PMG), a company with 63 employees, based in East Riding Of Yorkshire, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Michael White.

Michael White previously worked as Founder at Breedera - Dog Breeding App and Director at Tmm Direct Ltd. Michael White holds Bachelor Of Arts (B.A.), Business And Enterprise Management, First Class Honours from Sheffield Hallam University.

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Email format at Pet Media Group (PMG)

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Pet Media Group (PMG)

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Profile bio

About Michael White

A seasoned entrepreneur with a First Class Honours degree in 'Business and Enterprise Management' from Sheffield Hallam University.Michael is the founder and CEO of Breedera. This innovative smartphone app has been designed to transform the dog breeding industry by removing administrative burdens and promoting responsible pet ownership. Leveraging his skills in product development, data analytics, and community engagement, Michael has been instrumental in establishing Breedera as a go-to platform for breeders and a vital service to the pet care ecosystem.Michael also serves as Financial Director at TMM Direct Ltd. Focusing on financial and management accounting, as well as in driving the company’s online marketing initiatives. His leadership has led TMM Direct Ltd to operate two industry-leading e-commerce platforms in the incubation and veterinary incubator sectors.Beyond his primary business roles, Michael has launched six impactful smartphone applications across various markets. He contributes his knowledge as an associate lecturer at Sheffield Hallam University and is a frequent speaker at local networking events.

Current workplace

Michael White's current company

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Pet Media Group (PMG)
Pet Media Group (Pmg)
Head of Breeder Strategy and Operations
Beverley, GB
Employees
63
AeroLeads page
5 roles

Michael White work experience

A career timeline built from the work history available for this profile.

Founder

Current

Hull, United Kingdom

As the co-founder and CEO of Breedera Ltd, I'm proud to develop innovative software solutions that empower responsible dog breeders to achieve their full potential. Our vision is to create a world where breeders can focus on shaping the lives of future pets without feeling overwhelmed by administrative burdens, and we are passionate about promoting animal.

Apr 2018 - Present

Director

Current
Tmm Direct Ltd

United Kingdom

As director of TMM Direct Ltd, I am directly responsible for determining the strategic direction of the organisation. My other responsibilities include:*Maintenance of management accounts and accounting systems*Design and Management of Marketing Campaigns*Market Research

Nov 2010 - Present

Associate Lecturer

As Associate Lecturer at Sheffield Hallam University, i devise and sponsor several projects for the BA Business & Enterprise Management undergraduate course. Projects are typically designed to benefit both my businesses and the students undertaking the project; providing a fantastic learning experience for all parties.

Oct 2013 - Jul 2019

Sales And Marketing Executive

The Incubator Shop

Everyday duties included: creating and responding to sales opportunities; maintaining customer relationships; after-sales service; maintaining website and liaising with both website and SEO developers. Longer term projects included: producing sales reports and targets in order to negotiate with suppliers; overseeing production of the company brochure.

May 2008 - Nov 2010
Team & coworkers

Colleagues at Pet Media Group (PMG)

Other employees you can reach at petmediagroup.com. View company contacts for 63 employees →

3 education records

Michael White education

Bachelor Of Arts (B.A.), Business And Enterprise Management, First Class Honours

Activities and Societies: Founder and Project Leader 2011/12 - Teacher's Pet Volunteer Group Business Analysis: 80 Managing Resources: 72.

Business Studies, Product Design, Art & English Literature.

Beverley Joint Sixth

Gsce'S Including English, Sciences, Maths, Business Studies, Art & More.

Beverley Grammar School
FAQ

Frequently asked questions about Michael White

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What company does Michael White work for?

Michael White works for Pet Media Group (PMG).

What is Michael White's role at Pet Media Group (PMG)?

Michael White is listed as Head of Breeder Strategy and Operations at Pet Media Group (PMG).

Where is Michael White based?

Michael White is based in East Riding Of Yorkshire, England, United Kingdom while working with Pet Media Group (PMG).

What companies has Michael White worked for?

Michael White has worked for Pet Media Group (Pmg), Breedera - Dog Breeding App, Tmm Direct Ltd, Sheffield Hallam University, and The Incubator Shop.

Who are Michael White's colleagues at Pet Media Group (PMG)?

Michael White's colleagues at Pet Media Group (PMG) include Adrian Imreorow, Yvonne Popovici, Sophia Oliva, Emily Fuller Larsson, and Paulina Hansson.

How can I contact Michael White?

You can use AeroLeads to view verified contact signals for Michael White at Pet Media Group (PMG), including work email, phone, and LinkedIn data when available.

What schools did Michael White attend?

Michael White holds Bachelor Of Arts (B.A.), Business And Enterprise Management, First Class Honours from Sheffield Hallam University.

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