Director, Consumer Group Canada
Mountain View, California, Us
As business unit leader in Canada, managed the end-to-end operations for all TurboTax and Quicken product lines, including product management, marketing, sales, supply chain and support. Responsibilities:• Full P&L responsibility for $90+ million Consumer and Accountants business portfolio (2009-2012)• Marketing and product strategy development, day-to-day general management, business operations and M&A• Three & One Year Plans and Quarterly Ops Review formulation and review with US corporate executive• Edmonton site leader of 200+ employees, direct staff of 30+ employees in Edmonton, Mississauga and MontrealAccomplishments:• Increased business unit sales revenues 14% despite onslaught of FREE competition• Grew customers 30% with innovative online and mobile product and marketing strategies• Maintained high 85+ employee engagement sores (80% considered world-class)• Increased customer net promoter score 23% for TurboTax Online and SnapTax (10+ pts. over competition)• Established Experience Design team in Canada to improve customer experience and web conversion• Coached and mentored senior managers that were promoted into Global & US leadership roles• Led Edmonton site relocation to downtown (site selection, lease, tenant improvements, change management)