Michael W. Hoffman Email & Phone Number

Accomplished and customer-focused marketing and marketing research professional with extensive experience managing all types of quantitative and qualitative research methods, competitive data collection and analysis, as well as product marketing/sale collateral from request for proposal development to client deliverables, including vendor selection and relations, project management, quality control, and cost management. A proactive and creative problem solver and outgoing, dedicated coach, mentor, and leader, with the ability to work independently or collaboratively with a focus on providing valuable, actionable customer insights.Core Strengths Excellent communication skills, verbal and written communication. Results-oriented Project Management Interpersonal Skills, ability to establish and maintain successful business relationships Budget planning and cost management Working independently and collaborating closely with multiple teams Proficient in Windows, MS Office software, Word, Excel, PowerPoint, Adobe, Indesign, MediaLabAccomplishmentsConducted and managed qualitative research projects, leading to new targeted product offerings. Oversaw the creation and development of marketing and sales support materials for new product launches and product offering expansions.Researched, collected, and curated competitive win-loss, strength-weakness, and opportunity data for targeted sales and business growth.Oversaw upgrade of databases improving reporting efficiency, generation, and timing by 50%Effectively negotiated quarterly pricing for a year-long tracking project reducing overall cost by 10%, reducing cost by $2,500 quarterly and $10,000 annually.Managed and maintained qualitative projects for the top client resulting in 50% growth in business year over year.

Listed skills include Field Service, Quantitative Research, and Marketing Research.

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  Art Academy Of Cincinnati

  Graphic Design