Michael Wiesinger Email & Phone Number

Los Angeles, Ca, Us

United States

Regional Events & Sales Operations CoordinatorRevolution Prep - Santa Monica, CaliforniaResponsible for all outreach, collaboration, planning, execution, coordination, and communicationof events with school partner contacts and leadership.• Direct communication with the School Partner contact(s), ensuring all promotional materialsare sent out on schedule to partner families, and periodic updates on registration, attendance,and post-event reporting.• Creation of all promotional materials to include marketing materials and emails.• Creation and staffing of events within the proprietary CRM system,• Weekly reporting of events and promotions, to include enrollment updates, and post eventresults.• Participate in weekly meetings with Partnership Managers to review preparation and executionof all planned events.• Support with target school prospecting activities.• Assist the region (four Partnership Managers) with data veracity.

Los Angeles, Ca

Managed all aspects of the Los Angeles retail operations and events for U.S. designer of exclusive, Italian made, women’s shoes and handbags. Responsibilities included annual sales and budget forecasting, event planning and execution, regional marketing, client relations, and team training & development.• Oversaw all aspects of sales and inventory forecasting, event planning and execution, marketing initiatives, and general operations• Strategized, planned, and implemented seasonal in-store events in support and partnership of local organization efforts: Lupus LA, Costume Designers Guild, & Maple Counseling Center• Managed external vendor relationships, fostering collaborative and productive partnerships• Conducted event update meetings, including post event and budget reconciliation recap• Liaised with local PR firm on all press, media related, and product placement activities

Direct responsibility for planning and execution of all corporate marketing, events, and ecommerce initiatives for LA-based fashion designer of women’s jewelry, accessories, and clothing.• Launched corporate e-commerce division and related marketing initiatives, achieving sales in excess of $235k within first year; $18 million total revenue• Initiated, designed and implemented all site enhancements based upon key performance indicators• Partnered with and managed productive working relations with internal and external stakeholders• Facilitated marketing efforts and participated in domestic seasonal wholesale trade shows • Managed all logistics for trade show planning and preparation.

Los Angeles Flagship

Managed all aspects of the retail operation to include sales & budget forecasting, inventory control, local marketing & advertising, customer relations, and staff hiring, training & development.• Increased flagship store sales +5%, increased GM $ +20.5% - 2005• Procured merchandise assortments to meet current market needs for flagship store• Implemented Customer Appreciation Program in 2005, which increased average annual spending among top 50 clients by 10% and 13%, 2005 and 2006 respectively

In collaboration with the General Manager, responsibilities included the planning, forecasting, and execution of annual sales goals & objectives, inventory management, customer satisfaction strategies, and staff recruitment, training, and development.• Instrumental in achievement of sales objectives Fiscal 2002 and 2004, +8% and +13% annually• Integral in leading store team in exceeding above expectation Customer Satisfaction results, 2002 through 2004 • Conducted ongoing training and coaching of sales team to reinforce corporate best practices and exemplary customer service orientation• Co-managed store team of 19 personnel

Supported the coordination and implementation of all corporate marketing initiatives for a developer of dynamic image serving software for the internet.• Supported relaunch of corporate website to communicate new corporate, brand, and product messaging• Managed and implemented all corporate website design changes and updates to reflect current messaging, communications, and product information through coordination with web services team• Managed process of new collateral creation from inception to EOL• Managed relations with external resources to create and produce corporate collateral and sales materials• Ensured that all corporate materials produced adhered to branding and corporate identification guidelines• Assisted with creation and tracking of direct marketing programs from inception to ROI analysis• Managed budget and reporting of all marketing activities and division projects• Researched, identified, and managed relationship with direct marketing agency

Bs, Business/Marketing Management

Education record