Michael Wiesinger Email & Phone Number

Los Angeles, CA, US

United States

• Regional Events & Sales Operations CoordinatorRevolution Prep - Santa Monica, CaliforniaResponsible for all outreach, collaboration, planning, execution, coordination, and communicationof events with school partner.
• Direct communication with the School Partner contact(s), ensuring all promotional materialsare sent out on schedule to partner families, and periodic updates on registration, attendance,and post-event reporting.
• Creation of all promotional materials to include marketing materials and emails.
• Creation and staffing of events within the proprietary CRM system,
• Weekly reporting of events and promotions, to include enrollment updates, and post eventresults.
• Participate in weekly meetings with Partnership Managers to review preparation and executionof all planned events.

Los Angeles, CA

• Managed all aspects of the Los Angeles retail operations and events for U.S. designer of exclusive, Italian made, women’s shoes and handbags. Responsibilities included annual sales and budget forecasting, event.
• Oversaw all aspects of sales and inventory forecasting, event planning and execution, marketing initiatives, and general operations
• Strategized, planned, and implemented seasonal in-store events in support and partnership of local organization efforts: Lupus LA, Costume Designers Guild, & Maple Counseling Center
• Managed external vendor relationships, fostering collaborative and productive partnerships
• Conducted event update meetings, including post event and budget reconciliation recap
• Liaised with local PR firm on all press, media related, and product placement activities

• Direct responsibility for planning and execution of all corporate marketing, events, and ecommerce initiatives for LA-based fashion designer of women’s jewelry, accessories, and clothing.
• Launched corporate e-commerce division and related marketing initiatives, achieving sales in excess of $235k within first year; $18 million total revenue
• Initiated, designed and implemented all site enhancements based upon key performance indicators
• Partnered with and managed productive working relations with internal and external stakeholders
• Facilitated marketing efforts and participated in domestic seasonal wholesale trade shows
• Managed all logistics for trade show planning and preparation.

Los Angeles Flagship

• Managed all aspects of the retail operation to include sales & budget forecasting, inventory control, local marketing & advertising, customer relations, and staff hiring, training & development.
• Increased flagship store sales +5%, increased GM $ +20.5% - 2005
• Procured merchandise assortments to meet current market needs for flagship store
• Implemented Customer Appreciation Program in 2005, which increased average annual spending among top 50 clients by 10% and 13%, 2005 and 2006 respectively

• In collaboration with the General Manager, responsibilities included the planning, forecasting, and execution of annual sales goals & objectives, inventory management, customer satisfaction strategies, and staff.
• Instrumental in achievement of sales objectives Fiscal 2002 and 2004, +8% and +13% annually
• Integral in leading store team in exceeding above expectation Customer Satisfaction results, 2002 through 2004
• Conducted ongoing training and coaching of sales team to reinforce corporate best practices and exemplary customer service orientation
• Co-managed store team of 19 personnel

• Supported the coordination and implementation of all corporate marketing initiatives for a developer of dynamic image serving software for the internet.
• Supported relaunch of corporate website to communicate new corporate, brand, and product messaging
• Managed and implemented all corporate website design changes and updates to reflect current messaging, communications, and product information through coordination with web services team
• Managed process of new collateral creation from inception to EOL
• Managed relations with external resources to create and produce corporate collateral and sales materials
• Ensured that all corporate materials produced adhered to branding and corporate identification guidelines

Bs, Business/Marketing Management

Education record