Taking the full responsibility for the staff, oversee the team initiatives, and help make robust, data-driven corporate decisions that elevate the company’s financial and operational performance. Manage the company’s overall development and ensure that general operations run seamlessly as employees accomplish established goals. Moreover, make the strategic and financial decisions that determine the trajectory of the company. In addition, monitor budgets, resources, and procedures by working with cross-functional teams as well as create a positive and healthy company culture through strong, inspirational leadership.

From the industry point of view, strengthen the relationships with the existing accounts, generating more profitable business along with protecting Schneider footprint by building a proactive approach towards SE installed base, improve the customer’s awareness with SE value proposition and to follow all the recommended service activities that deliver more sustainable and reliable products and systems. In addition to promoting the industry 4.0 technology by internet of things (IoT), digitalize the entire process, starting from the field and making the equipment connectable, moving forward to level two by gathering the information from the field to monitor or control through PLC and SCADA system, ahead to level three to be linked and properly connected with the firm ERP. In addition to the Artificial Technology that help in understanding the equipment performance and advice in case of up-normal condition. That all are helping the customers to deliver their KPIs in a proper & efficient way with more process performance visibility, reduce the operational costs, optimize the productivity and maximize the profitability that consequently increase the return on investment (ROI)From the product point of view, taking the full responsibility to develop and implement an automation business strategy particularly in the brownfield sector, build and implement a proper go-to-market, innovate new initiatives and approaches, penetrate new markets in order to maximize our market share, increase & protect SE IB as well as to maximize our offering through the products’ portfolio, lifecycle and ensure sustainable operation along with high availability and reliability

Responsible to grow ABB business in the F&B industry, delivering the desired KPIs, and grow the business in the Cluster countries to the next level. Increase customers face time, strengthen our relationship with the strategic accounts and collaborate across the four divisions to maximize the overall products profitability

Responsible for all DM division's sales and marketing activities in central Africa countries (Nigeria, Ghana, Cameroon, Senegal, Cote D'Ivoire & Ethiopia).

Sales and Marketing for variable speed drives, UPS and Power Electronics products

Responsible to develop and grow the Drives business in the COG industries

Responsible to develop the products (LV & MV drives) business vertically across all the families and horizontally across all the industries