What I Focus On:1. Product-Led Growth StrategyI am fortunate to lead the development and execution of our product-led growth strategy in my current role, identifying where can we implement micro-loops that ladder up to create and end to end product loop model. My focus here is on making sure that the solutions we develop not only meet expectations but also encourage our users to become champions of our products.2. Experimentation FrameworkAt the heart of our success lies our Growth Operating System which includes our approach to experimentation. Our experimentation framework is essential as it drives our continuous improvement efforts. It allows us to test, iterate, and enhance our offerings systematically; but more importantly to capture learning. It's one thing to a know a hypothesis worked, it's something all together different to understand why it workedThis approach ensures we remain at the cutting edge, always delivering value to our users.3. Growth Stack - Technology EnablerThe final piece of our strategy is the Growth Stack. This technology layer is crucial as it provides us and our banks with the necessary tools and insights to analyze user behavior across all touchpoints. Understanding how users engage with our products helps us make informed decisions that improve their experience and promote sustainable growth.

Responsible for the deployment of analytics packages across the banks digital channels including Web, App and Kiosk. As well as optimising the channels for a more frictionless user experience to aid conversion rates.

The Crowd Digital is a niche Search Marketing and WordPress Maintenance company based in Johannesburg, South Africa. We specialise in Search Engine Optimisation, Paid Search, Conversion Rate Optimisation, Web Analytics & Everything WordPress. The name itself “The Crowd” comes from the book: “The Crowd: A Study of the Popular Mind” written in 1895 by Gustave Le Bon which was one of the pioneering books that described how humans behave in crowds.With minimalism as the core fundamental on which our work is based, we try to give our clients efficient & hassle free services at a world-class level.

Search Manager: Research, design and implementation organic search engine strategies including organic and PPC for the direct to consumer brands of Sanofi in Australia and ANZAC region, specifically working within an eCommerce environment to drive incremental web based sales.Analytics: Advanced deployment of Google Analytics for better analysis of website traffic making use of custom reporting as well as custom filters to segment traffic accordingly.Conversion Rate Optimisation: optimising the groups sites by making use of macro and micro conversion points on page and site-wide to gauge campaign effectiveness. This also included split A/B and Multivariate Testing.

The conceptualization, development and implementation of International Search Engine Optimization strategies with primary focus being on Algorithmic / Organic Search Results as well as the Analysis of said traffic. Working specifically within the online casino space.

Handling the day to day strategy and implementation of organic search strategies and the knock effect of that into the web analytics environment.

The design and development of marketing material. As well as SEO for the company