• Marketing consulting and services

• Planned and led execution of multi-touch, multi-channel marketing activations across multiple business segments including collaboration and communication across all marketing functions and leadership levels• Developed and implemented SEM strategy with agency of record before bringing function in house resulting in $60-80 million in marketing sourced pipeline annually via qualified leads• Planned and executed media buys and digital campaigns utilizing industry channels, Google Ads, Bing Ads, LinkedIn Ads and remarketing platforms• Developed and implemented KPIs and reporting suite across sales & marketing functions and channels to determine viability of campaigns, tactics and content• Analyzed data from Salesforce, Bizible, Pardot, Google Analytics and Hotjar to drive digital and content strategies• Managed all content-related aspects of corporate website and microsites from ideation through publishing including strategy, information architecture, optimization and quality assurance• Contributed as core member on corporate website redesign project• Led implementation of marketing technologies including Bizible and Kapost and contributed as key member to Pardot implementation• Worked directly with marketing operations to refine lead workflow and scoring as well as implement ABM strategies to target key accounts across expanding business segments

• Managed development of corporate website including launch of CEO’s blog and event microsites • Led collaboration of copywriters, video producers and graphic designers to align on website content strategy focused on driving quality traffic to corporate web property with over 1,500 indexed pages• Published content daily with focus on organic traffic growth and implemented quality assurance best practices• Implemented Cvent event management platform for event registration and handled day-to-day event administration• Contributed as key member of Marketing Communications team at forefront of one of 2013’s most successful IPO’s including direct communication with C-Suite and Nasdaq

• Pioneered new Candidate Care system for which Impact Teachers received a national industry award• Created new go-to-market strategy, Impact Plus+, for developing Academy schools, quickly establishing initial sales, awareness and allowing for the quicker placement of teachers in desired positions• Developed marketing messaging, and presentations for recruitment activities in multi-national markets• Designed and wrote copy for all marketing materials including press releases, newsletters and sales brochures• Supervised day-to-day assignments and tasks of cross-functional IT staff

• Planned, launched and executed fundamental rebranding effort comprised of all internal and external marketing assets and programs including new website and collateral• Developed and implemented lead scoring for web applications leading to a 60 percent increase in qualified leads• Managed development of in-house CRM solution and secure candidate site including scoping, wireframing, copywriting, testing and training

• Inducted new recruits from the United Kingdom, Canada, Australia, New Zealand and South Africa • Analyzed missing data in teachers’ files and created strategic plan to clear files