Michael Wolczyk Email & Phone Number

Hamburg, Hamburg, Germany

Quickborn, De

Frankfurt Am Main, Hessen, De

Supporting Commerzbank Consumer and SME Bank to reinvent as a digital technology business.- Delivering an Omni-Channel Digital Sales Experience based on CX & UX best practices- Key Account and responsible as Interface to the Commerzbank Contact Center (500+ FTE). Expanding technological capabilities at the Contact Center: — Artificial Intelligence in a Voice Portal — Implementing Voice and Chat solutions- Increasing Conversion Rates through all digital Sales Funnels- Building and directly managing a self-organized Agile Team of highly qualified 20+ FTE

Paris, Fr, Fr

Definition of AXA’s E-Commerce Strategy and responsible for translating the overall Business Strategy and target customer insights into a compelling, profitable, and differentiating E-Commerce business strategy.Ensuring the right governance between AXA Hong Kong, Regional Office and AXA Group Head Quarter in Paris.P&L responsibility - managing a budget of X Million Euro Media and Web Development Budget.Part of the AXA Hong Kong Leadership Team – Direct report to CDO.Hiring and Building an Agile E-Commerce Team from scratch. Ensuring the team is following Agile Methodology principles with required KPIs.Definition of online pricing, promotion and discount strategy, defining cross- and up-selling strategy.Building Omni-Channel Strategy for Lead Generation for the Life Business UnitBuilding Direct Selling Capabilites for P&C (GI) Business Unit.Established a Partnership framework for Digital Partnerships.Managing a team of 15+ FTE: Media Acquisition & Analytics, Partnerships, Product Owners (Life & GI)Key achievements:Quadrupled the revenue for direct productsLaunch of Omni-Channel Lead Generation Pilot - Lead Management based on Sales Force with end-to-end tracking from Media to sold Policy. Generated a x-Million Revenue in 2016 through the new Lead Generation ProcessLaunch of Direct Car InsuranceLaunch of Direct Home Insurance Launch of Partnerships with local and regional Start-Ups

Hong Kong, N/A, Hk

Hong Kong, Hk

• Developing new Digital Business Models and Technology opportunities • Digital-Transformation of existing Business Models • Creating new Digital & Mobile Products • Mobile platform integration, Developing mobile Apps, mCommerce / eCommerce• Defining Customer Journeys• Manage a team of remote Product Marketing- , IT- , Communications Managers• Building a new in-house department and team• Vendor management - contract negotiations, SLAs, KPIs, relationships• Launching the new gTLD in cooperation with ICANNKey achievements:• Developing the mobile Strategy• Launching a Presentation App as support for Sales Representatives• Optimising User Experience, Customer Engagement & Lead Generation• Sourcing of vendors and Start-Ups for Messenger Solutions (WhatsApp, Weiboo, Facebook), Social CMS, Replicating Websites.

Services:• Developing Digital Strategies• Conversion Rate Optimisation • eCommerce• Performance Marketing• Search Engine Marketing (SEO, SEA)• Customer Relationship ManagementIndustries: Fashion, Hospitality, Telecommunication

Hong Kong, Hong Kong, Hk

Key responsibilities:- Developing International Digital Marketing Strategy- Traffic / Sales Generation thru eCommerce- Affiliate Partner Management- SEM-Agency Acquisition & Management- Search Engine Optimisation- Conversion Rate Optimisation - Web AnalyticsKey achievements:• Launched new booking engine – increased conversion rate by 120%• Launched new corporate website in April 2014• Sourcing of new international Digital Marketing Agency

De

Key responsibilities:- Accountable for the eCommerce/Online Channel for existing customers - Development, implementation and KPI responsibility of new propositions for existing customers- Overseeing a xx-million Euro budget for marketing actions- Responsibility for revenue and EBITDA targets- Increase online sales at existing customers- Execute online cross- and upselling campaigns - Developing online marketing concepts - Project management in close coordination with cross-sectoral departments, particularly product management, commercial marketing, wholesale and ControllingKey achievements:2011 Relaunch of the website www.base.de – focus on existing customers2011 Increase online contract renewal by 40%2012 Development of exclusive online offers and promotions2012 Implementation of an tariff migration campaign on the www.eplus.de2012 Implementation of new tariff plans on www.base.de

Key responsibilities:- Project Management for the Internet Portals:www.tvspielfilm.dewww.max.dewww.cinema.dewww.fitforfun.dewww.amica.dewww.tomorrow.debased on Content Management Systems (CMS).- Consulting at the Conceptional Design Phase, Concept Definition- Managing vendors- Budget Management- Project Management for the Intranet of Coca-Cola in Germany- Search Engine Optimization (SEO)

Düsseldorf, Nordrhein-Westfalen, De