• Spearheaded strategic growth initiatives for key commercial partnerships, including Omnicom Media Group, Dentsu Media, Horizon Media, Interpublic Group/Orion, Stagwell, Amazon, Bayer, and Comcast• Achieved a minimum quarterly growth rate of 30% for top accounts, contributing to a $10M revenue increase YTD’24• Led Quarterly Business Reviews for clients, providing comprehensive data analysis, market research, and strategic growth recommendations• Led the development and implementation of new product solutions to address client needs, fostering both internal and external advancements• Collaborated with Finance, Account Management, Revenue Operations, Product, and other departments to streamline and enhance internal processes

•Oversee Dentsu Aegis Network (DAN) U.S. Digital Investments of over $4 billion across all operating companies (Carat, 360i, Vizeum, iProspect, Merkle, DentsuX, Amnet, Gravity, etc.) oDrove 14% digital growth YoY while saving the network $50MM through partner negotiations•Establish yearly US investment deal frameworks with our top 30 partners across DAN that yield preferred rates and incentives to drive efficiencies back to all client teams oGoogle, Facebook, Oath, Amazon, Twitter, Snap, Conde Nast, Meredith, etc. •Lead all U.S. digital pricing submissions for every new business and current client retention pitch (Global & U.S.) oLVMH, ABInBev, Jaguar Land Rover, Jack in the Box, Subway, Intuit, Microsoft, Air New Zealand•Developed first investment dashboard to deliver real-time spend analysis/trends with visualization across all DAN agencies•Support key DAN partners with integration into our people-based marketing platform (M1) and educating the network on their offerings •Implement cross-agency monthly digital forecasting to gain line-of-sight into client team spending to inform negotiations and key decision making at the DAN level•Craft digital investment strategies for 25 client teams across DAN including but not limited to (Microsoft, Proctor & Gamble, The Home Depot, Subway, GM, Disney, Anheuser-Busch InBev, Fox, and Mastercard)•Regularly issue first look and beta opportunities from our key partners across the entire network•Present monthly investment reports to executive leadership within Amplifi and DAN•Supervise and mentor two direct reports

Clients: Gillette Blades & Razors•Managed a team of supervisors, associates and assistant planners, overseeing the development of strategic communications planning for Procter & Gamble’s (P&G) Gillette brand•Crafted and presented multi-channel communication plans to P&G Gillette brand team resulting in the flawless national launch of Gillette’s new Fusion ProShield razor blades oControlled traditional and digital investment allocations of $45MM by media channel•Led overall media strategy for all corporate NFL, MLB, Olympics and Star Wars commitments •Identified first to market media opportunities for Gillette to enhance the ProShield launch oSpearheaded a partnership between Brightline and ShopLocal to enable interactive geo-targeted overlays through CTV•Coordinated all client communications as the day-to-day agency lead for clients, internal activation teams and all outside agency partners

Clients: Buffalo Wild Wings, Stanley Steemer, Shoe Carnival, Florida’s Natural, Baskin-Robbins, American Standard, Jackson Hewett, Ruby Tuesday, VTech, Jos. A. Bank, Helzberg Diamonds, Golden Corral, and Sirius/XM• Supervised a team of brand strategists and assistant brand strategists, prioritizing overall team resource allocation and strategy • Responsible for all advertising budgets and reconciled billings for all accounts most currently valuing over $90MM• Oversaw transition of Buffalo Wild Wings (BWW) to Horizon Media from their previous agency as the agency lead, coordinating cross-functional teams between business affairs, finance, and technology solutions• Work on BWW over 3.5 years resulted in 36% increase in advertising budget year over year• Developed strategy and led execution of BWW’s NCAA March Madness Sponsorship and resulting ad campaign o Cultivated in-program added value vignettes through the #WingWisdom hashtag campaign, driving viewers to interact with BWW throughout the tournament • Crafted cross-platform communication plans for clients including coordinating across multiple internal activation teams and external agencies integrating national TV, streaming, sports sponsorships, online video, and radio• Supervised direct reports and mentored new team members to leverage media investments• Analyzed proprietary client data, third party data, and consumer insights to optimize brand positioning and overall media strategies and activations

Clients: Sony Electronics and ExxonMobil (Lubricants & Specialties Division)• Managed all day-to-day client interactions and media plans for two top-tier global brands• Executed a year-long national campaign for Mobil, including the implementation of “The Grid,” a Mobil 1 branded television series that was broadcasted in three continents• Identified key engagement opportunities by leveraging media investments based on consumer behavior, brand position and brand vision across national TV and radio, sports sponsorships, and consumer magazines• Oversaw all media planning for Sony VAIO Computers and their Broadcast Business Solutions Company• Developed and presented media recommendations, as well as reconciled budgets monthly, for 30+ campaigns per year including all print negotiations• Planned and successfully launched a 6-month B2B trade print media campaign for Sony’s new, cutting edge HD professional cameras in conjunction with client creative agency

Clients: Pentax USA, Marsh, MMC, Purdue Pharma, Standard & Poor’s, Baruch College, The New Yorker Hotel, SAS Airline, TCBY Inc., Frederick Wildman & Son’s, and Saint Vincent’s Catholic Medical Centers• Promoted to Media Supervisor in January 2004 after 3 years of sustained growth. Responsible for management of media planner, media biller, and three media buyers• Strategized media objectives and budget allocations for clients, developing campaigns that crossed national TV, consumer print, trade print, national/local newspaper and out of home media plans

Clients: Pizza Hut, LensCrafters, Ray-Ban, and HBO• Successfully launched the Emmy and Golden Globe award-winning miniseries Band of Brothers