Mike Wolfe

Mike Wolfe Email and Phone Number

Brand, Creative, Media, Sports & Entertainment Marketing @ TaxAct
1425 60th St. NE Cedar Rapids, IA 52402 United States
Mike Wolfe's Location
Dallas-Fort Worth Metroplex, United States, United States
Mike Wolfe's Contact Details
About Mike Wolfe

I build brands and the teams behind them. Big picture, bold ideas, and strategic thinking. I believe in the power of well-crafted brand strategy and storytelling, having seen success working both large and small brands.As a marketing professional, my experience spans multiple industries including Consumer Packaged Goods, Gaming, Technology, Sports, Entertainment, and Travel. The key thread throughout has been finding innovative, disruptive, and efficient ways to engage consumers, all while continuing to evolve with tech developments, consumer behavioral trends and media consumption. More recently I've focused helping brands leverage culture, sports, & entertainment to engage and connect with their target consumers. I've built and activated partnerships with the NBA, NCAA, Dallas Cowboys, Dallas Mavericks, Live Nation, UEFA Champions League, and English Premier League clubs Liverpool FC and Tottenham Hotspur. I've been fortunate to work with great organizations, and world class agency partners at places like Crispin Porter + Bogusky, J Walter Thompson, Fallon, DDB, Anomaly, Weiden+Kennedy, Mediacom, and Octagon.------------Brand management and strategy, advertising development & production, media planning, experiential activations and events, agency negotiation and management, sponsorships, partnerships, promotions, as well as digital, social, and mobile media.

Mike Wolfe's Current Company Details
TaxAct

Taxact

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Brand, Creative, Media, Sports & Entertainment Marketing
1425 60th St. NE Cedar Rapids, IA 52402 United States
Website:
taxact.com
Employees:
51
Mike Wolfe Work Experience Details
  • Taxact
    Vice President Brand Marketing
    Taxact Jul 2024 - Present
    Dallas, Texas, Us
    Build brand marketing team and capability for Taxwell (TaxAct and Drake Software), including organizational design, hiring, implementation. Leading teams responsible for all aspects of marketing including Brand Strategy, Creative/Advertising, Media, PR, Product Marketing, and more.
  • Taxact
    Sr Director Brand Marketing
    Taxact 2023 - Jul 2024
    Dallas, Texas, Us
    Establish brand marketing capability for TaxAct.
  • Self-Employed
    Brand Consulting
    Self-Employed 2023 - Present
    Brand Strategy, Integrated Marketing, Brand Partnerships.
  • Expedia Group
    Head Of Global Brand & Partnership Marketing
    Expedia Group 2016 - 2022
    Seattle, Wa, Us
    Led global team of brand marketers and agency partners with primary responsibilities for Hotels.com brand strategy, branded content & advertising development, media planning & buying, Sports & Entertainment Sponsorships / Partnerships. Global Hotels.com team located across Dallas, Sao Paulo, Hong Kong, and London. Key Sponsorship / Partnerships negotiated and managed include the Dallas Cowboys, UEFA Champions League, Liverpool FC, Tottenham Hotspur, Olympique Marseille, Live Nation, NCAA, Dallas Mavericks, and the NBA. In 2022 moved to global role focused on Sports & Entertainment partnership marketing for Expedia Group brands.
  • Expedia Group
    Sr Director - North America Brand Marketing
    Expedia Group 2014 - 2016
    Seattle, Wa, Us
    Led North America focused team of internal marketers and agency partners for Expedia Group's Hotels.com brand. Managed brand strategy and marketing activity including development of our award winning advertising campaign with Captain Obvious.
  • Viacom
    Vice President, Consumer Marketing - Spike
    Viacom 2012 - 2014
    New York, Ny, Us
    Consumer marketing to launch new Spike shows / seasons (e.g. Ink Master, Bar Rescue, Bellator)
  • G-Net Media
    Director Of Brand Strategy & Business Development
    G-Net Media 2010 - 2012
    Los Angeles, California, Us
    Brand launch strategy & content development for agency's gaming clients (e.g. Gears of War, Dance Central, Assassin's Creed, Microsoft Kinect).
  • Rockstar Games
    Senior Global Brand Manager
    Rockstar Games 2009 - 2010
    New York, New York, Us
    Brand team lead for launch of new IP, Red Dead Redemption
  • Ubisoft
    Senior Brand Manager
    Ubisoft 2007 - 2009
    Saint-Mandé, Île-De-France, Fr
    Brand leader to launch assigned gaming franchises (e.g. Rayman Raving Rabbids, Brothers in Arms, CSI)
  • The Clorox Company
    Associate Brand Manager
    The Clorox Company 2005 - 2007
    Oakland, Ca, Us
    Supported Clorox brand Health and Wellness marketing communications platform including advertising, retail marketing and packaging, website design, consumer promotions and regulatory.
  • Kraft Foods Group
    Associate Brand Manager, Mba Intern
    Kraft Foods Group 2004 - 2004
    MBA intern assigned to the Lunchables brand team with projects in R&D, Consumer Research, and Web Design.
  • Verizon Communications
    Software Development Project Leader
    Verizon Communications 1998 - 2003
    Basking Ridge, Nj, Us

Mike Wolfe Skills

Brand Management Advertising Marketing Strategy Marketing Digital Strategy Video Games Product Marketing Online Marketing Entertainment Creative Direction Television Strategy Creative Strategy Brand Architecture Digital Marketing Marketing Management Social Games Integrated Marketing Management Interactive Entertainment Digital Entertainment Marketing Communications Product Strategy Console Online Gaming Casual Games Mobile Games Digital Media Content Strategy Media Planning Online Advertising

Mike Wolfe Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing
  • The George Washington University
    The George Washington University
    Information Systems Technology
  • High Point University
    High Point University
    Business Administration

Frequently Asked Questions about Mike Wolfe

What company does Mike Wolfe work for?

Mike Wolfe works for Taxact

What is Mike Wolfe's role at the current company?

Mike Wolfe's current role is Brand, Creative, Media, Sports & Entertainment Marketing.

What is Mike Wolfe's email address?

Mike Wolfe's email address is mi****@****els.com

What is Mike Wolfe's direct phone number?

Mike Wolfe's direct phone number is +146933*****

What schools did Mike Wolfe attend?

Mike Wolfe attended University Of Michigan - Stephen M. Ross School Of Business, The George Washington University, High Point University.

What skills is Mike Wolfe known for?

Mike Wolfe has skills like Brand Management, Advertising, Marketing Strategy, Marketing, Digital Strategy, Video Games, Product Marketing, Online Marketing, Entertainment, Creative Direction, Television, Strategy.

Who are Mike Wolfe's colleagues?

Mike Wolfe's colleagues are Vel Mariappan, Rajesh Ch, Estelle Greier, Quanda Hood, Jessika Mahan, Mary Maly, Tracy (Chun-Yu) Tsai.

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