Head Of Consumer & Trade Marketing
Miami, Florida, United States
AWARDED EMPLOYEE OF THE YEAR ▪ Led marketing department driving brand development for volume leaders Castello del Poggio (Piedmont), Zonin Prosecco & iconic estates Castello di Albola (Tuscany), Tenuta Ca’Bolani (Friuli), Masseria Altemura (Apulia), Oltrenero Sparkling (Oltrepo Pavese), Principi di Butera (Sicily), Rocca di Montemassi (Maremma Toscana), Zonin (Verona), Dos Almas (Chile), Proemio (Argentina), 100 Nails Ranch (AVA California), Barboursville Vineyards (Virginia), Land’s End (South Africa), Two Chicks premium RTD Cocktails▪ Spearheaded Corporate and portfolio development, ATL & BTL programming, sales support, distributor partnerships, agency development, digital, SEO, social media and influencer management ▪ Secured featured newsworthy interview segments for executive team on Bloomberg, Fox Business, Yahoo News + multi brand integration within ABC network ‘Ultimate Surfer’ series▪ Developed pitch, strategy, conceptualization on go-to-market planning including multiple Celebrity partnership brand opportunities ▪ Initiated Augmented Reality packaging with mobile engagement for On & Off-premise trade programming across portfolio ▪ Created non-paid category leading Trade/Consumer Brunch partnerships with segment leaders Florida’s Natural, Eggland’s Best, Lavazza Coffee and Sugar in the Raw