Michael I. Wolff, Mba

Michael I. Wolff, Mba Email and Phone Number

Global Marketing Executive / Passionate about brands and their unique story. @
Michael I. Wolff, Mba's Location
New York City Metropolitan Area, United States
Michael I. Wolff, Mba's Contact Details

Michael I. Wolff, Mba work email

Michael I. Wolff, Mba personal email

About Michael I. Wolff, Mba

Michael I. Wolff, Mba is a Global Marketing Executive / Passionate about brands and their unique story. at MW MarketSource. He possess expertise in marketing, brand management, wine, marketing strategy, alcoholic beverages and 30 more skills. Colleagues describe him as "Michael is a true marketing leader. His work ethic, combined with his knowledge of the wine and spirits industry, truly structured our team for success. Amongst many of his skills, he excels in trade and consumer marketing and dives into details that make a difference. His brand development approach laid the foundation for all of our projects in a clear and strategic manner. Most importantly, he cares about his colleagues. He constantly motivated and highlighted the teams' strengths, and pushed every team member to do their best. He takes opportunities to educate, is diligent at recognizing hard work, and overall is a great mentor." and "Mike is a fantastic Marketing Director who's brands continue to show excellent growth and profitability under his leadership. His knowledge of market factors as well as consumer insight leads to creative and successful programming time and time again. Great person to have on your side!"

Michael I. Wolff, Mba's Current Company Details
MW MarketSource

Mw Marketsource

Global Marketing Executive / Passionate about brands and their unique story.
Michael I. Wolff, Mba Work Experience Details
  • Mw Marketsource
    Principal
    Mw Marketsource Jul 2021 - Present
    New Jersey, United States
    Consulting with award-winning "Better for You" non-alcoholic segment cocktails, Premium Spirits & RTD brand development Full strategic and tactical brand development with a clear focus on execution and growth Contract Branding, Communications and Business Development for international Shipping & Logistics organizationConsulted class-leading market research organization for Media and Packaging via eye-tracking and facial coding to evaluate consumer engagement
  • Zonin1821
    Head Of Consumer & Trade Marketing
    Zonin1821 Jan 2020 - Jun 2021
    Miami, Florida, United States
    AWARDED EMPLOYEE OF THE YEAR ▪ Led marketing department driving brand development for volume leaders Castello del Poggio (Piedmont), Zonin Prosecco & iconic estates Castello di Albola (Tuscany), Tenuta Ca’Bolani (Friuli), Masseria Altemura (Apulia), Oltrenero Sparkling (Oltrepo Pavese), Principi di Butera (Sicily), Rocca di Montemassi (Maremma Toscana), Zonin (Verona), Dos Almas (Chile), Proemio (Argentina), 100 Nails Ranch (AVA California), Barboursville Vineyards (Virginia), Land’s End (South Africa), Two Chicks premium RTD Cocktails▪ Spearheaded Corporate and portfolio development, ATL & BTL programming, sales support, distributor partnerships, agency development, digital, SEO, social media and influencer management ▪ Secured featured newsworthy interview segments for executive team on Bloomberg, Fox Business, Yahoo News + multi brand integration within ABC network ‘Ultimate Surfer’ series▪ Developed pitch, strategy, conceptualization on go-to-market planning including multiple Celebrity partnership brand opportunities ▪ Initiated Augmented Reality packaging with mobile engagement for On & Off-premise trade programming across portfolio ▪ Created non-paid category leading Trade/Consumer Brunch partnerships with segment leaders Florida’s Natural, Eggland’s Best, Lavazza Coffee and Sugar in the Raw
  • Opici Wines
    Vice President Marketing Opici Wines & Market St. Spirits
    Opici Wines Jun 2016 - Aug 2019
    Glen Rock, New Jersey, United States
    Elevated Opici Wines & Market Street Spirits portfolios to national platform - strategic & tactical omni-channel execution for 50+ leading volume, fine wine and spirit brands via 360° development, premiumization, Public Relations, class-leading packaging and dedicated, unique programming. Developed team including Brand Management, Spirits Director, Events & Social Media Manager & Creative Director.Collaborated with Sales, Distributors, National Accounts and Suppliers; led consumer & trade marketplace execution, introduced innovative digital mobile and multi-brand On & Off-premise programming across portfolios. Led all PR & Education, development of dedicated digital and consumer/trade programming, national & regional media including The Today Show, charitable partnerships, sponsorships & events with Wine Spectator Taste of Hope, Lincoln Center Theater, Food & Wine Classics, Wine & Spirits Top of the List, Wine Spectator Lux Home. Âme du Vin Côtes de Provence Rosè - sourced, packaged, launched Carpineto & Dogajolo - TuscanyCesari & Due Torri - VeronaDomaine Roux Pere & Fils - BurgundyEl Coto - RiojaFattoria di Magliano - MaremmaLuiano - TuscanyMarket St. Spirits - KentuckyMeletti Liqueurs - Le MarcheNegroni Cocktail - RTDOpici Wines private labels - sourced, packaged NY, California, France, Italy & SpainRuca Malen - MendozaBrinley’s Shipwreck Rums - St. KittsTemple Bar - IrelandTotara - Marlborough, New ZealandTullibardine - ScotlandViberti - PiedmontVinosia - CampaniaVivanco - Rioja
  • Crafted Tasting Company
    Principal
    Crafted Tasting Company Feb 2014 - Jun 2016
    Asbury Park, New Jersey
    Customized consumer-facing tastings for value and fine wine, spirits, cordials and RTD, education and promotion
  • Mionetto S.P.A.
    Marketing Director
    Mionetto S.P.A. Jan 2011 - Feb 2014
    White Plains, New York
    Member of the Leadership team, led all Marketing for Mionetto USA & MW Imports USA, enhancing position of organization and portfolio on a national scale, partnering with Executive team on Corporate strategic growth. Oversaw all marketplace strategy and tactical Omni-channel execution for “best-selling” Mionetto family and dedicated fine wine portfolio. Led all public relations, communications and media, education, innovative packaging development, programming, displays and merchandising, private label development, research and consumer insights, national account development, digital/social media, sponsorships and promotions with leading culinary, lifestyle and charitable partners including original title Bon Appetit Uncork'd 'Saber-offs’ with America’s top chefs, Fendi, Maserati, Columbia & Island Def Jam, Art Basel, Tribeca Film Festival, Gotham Independent Film Awards, Vanity Fair Oscars, Tribeca film, Human Rights Campaign, Christopher & Dana Reeve Foundation. Featured on The View, multiple Today Show features, Lady Gaga network TV, Big Bang TheoryMionetto - TrevisoBollicini & Presto - Veneto Cantina di SoaveCapezzana - Carmignano Castello di Monsanto - TuscanyHenkell - Wiesbaden Livio Felluga - Friuli Pertinace - PiedmontRocca Sveva - Soave Schloss Johannisberger - Rheingau
  • Palm Bay International
    Senior Marketing Director
    Palm Bay International Sep 2010 - Jan 2011
    Port Washington, New York
    Throughout tenure responsible for the development and execution of volume and fine wine estates across California, Italy, France, Spain, Israel, Chile, Argentina, South Africa, Australia and New Zealand • Brand management and development for Cavit portfolio, marketplace execution• Branded Cavit 'Lunetta' Prosecco DOC• Spirit development include Russian Standard, Wyborowa, Glen Deveron• Secured non-paid product on Sex and the City & The Sopranos
  • Palm Bay International
    Group Marketing Director
    Palm Bay International Dec 2007 - Aug 2010
  • Palm Bay International
    Senior Brand Manager
    Palm Bay International Jul 2004 - Nov 2007
  • Palm Bay International
    Brand Manager
    Palm Bay International Jul 2000 - Jun 2004
  • Palm Bay International
    Associate Brand Manager
    Palm Bay International Jun 1999 - Jun 2000
  • American Express
    Market Research Analyst - Consumer, Small Business, Corporate
    American Express Jan 1998 - Jun 1999
    New York, New York
  • Ptg (Pretesting Group)
    Project Director - Cpg Packaging & Advertising Research
    Ptg (Pretesting Group) Jan 1995 - Jan 1998
    Teaneck, New Jersey
  • Popai - Point Of Purchase International
    Marketing Manager
    Popai - Point Of Purchase International Jan 1994 - Jan 1995
    Englewood, New Jersey
  • Fleet Bank - Bank Of America
    Marketing Internship
    Fleet Bank - Bank Of America Jun 1993 - Jan 1994
    Melville, New York

Michael I. Wolff, Mba Skills

Marketing Brand Management Wine Marketing Strategy Alcoholic Beverages Brand Development Beverage Industry Wine Tasting Market Planning Relationship Marketing Integrated Marketing Public Relations Event Management Customer Insight Pricing Strategy Trade Marketing Fmcg Consumer Products Advertising Wine And Spirits Industry Marketing Management Sales Management Sponsorship Pricing Wineries Strategy Winemaking Key Account Development Beer Shopper Marketing Merchandising Brand Awareness Fast Moving Consumer Goods Distributors Iri

Michael I. Wolff, Mba Education Details

Frequently Asked Questions about Michael I. Wolff, Mba

What company does Michael I. Wolff, Mba work for?

Michael I. Wolff, Mba works for Mw Marketsource

What is Michael I. Wolff, Mba's role at the current company?

Michael I. Wolff, Mba's current role is Global Marketing Executive / Passionate about brands and their unique story..

What is Michael I. Wolff, Mba's email address?

Michael I. Wolff, Mba's email address is mi****@****aol.com

What is Michael I. Wolff, Mba's direct phone number?

Michael I. Wolff, Mba's direct phone number is +120168*****

What schools did Michael I. Wolff, Mba attend?

Michael I. Wolff, Mba attended St. John's University, The Peter J. Tobin College Of Business, Queens College.

What are some of Michael I. Wolff, Mba's interests?

Michael I. Wolff, Mba has interest in Human Rights, Animal Welfare, Environment.

What skills is Michael I. Wolff, Mba known for?

Michael I. Wolff, Mba has skills like Marketing, Brand Management, Wine, Marketing Strategy, Alcoholic Beverages, Brand Development, Beverage Industry, Wine Tasting, Market Planning, Relationship Marketing, Integrated Marketing, Public Relations.

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