Office of the Vice President for Research, Scholarship & Creative Endeavors (OVPR)#TexasResearch• Develop and write news releases, newsletters, correspondence, digital content, and other materials that support the short-term and long-term strategic communications goals of the OVPR.• Engage with faculty researchers across campus to identify communications needs and craft compelling content.• Disseminate content via digital marketing tools and create standard operating procedures for email campaigns & digital communications. Manage & maintain newsletter subscribers and deliver & target content to specific audiences.• Provide communications guidance & support to colleagues in OVPR and review and copy edit as needed.

• Advise small and mid-sized businesses on both short- and long-term marketing strategies• Conceive and create marketing collateral ranging from blog and social media posts to one-sheets and white papers• Consistently meet or exceed all resource, time, and financial goals• Clients include an Austin escape room and Bay Area therapy practice; references available upon request

• Developed marketing material for the engineering team that developed the next-gen platform for the Cisco Networking Academy, an IT skills- and career-building program with over 1.5 million students in 180 countries• Prepared internal marketing content (PPT decks, white papers, and more) used to justify the new $10M platform upgrade to C-suite executives• Devised and implemented cradle-to-grave marketing/publicity plan for manager’s first book, 'Microservices and Containers' (2018), published by Addison-Wesley

• Advised local small and mid-sized businesses on both short- and long-term marketing strategies• Conceived and executed marketing content ranging from blog and social media posts to one-sheets and white papers• Consistently met or exceeded all resource, time & financial goals; client references available upon request

• Led execution of annual Marketing Effectiveness Summit, a 2-day event that brought together marketing executives and data analysts from top brands across the country; Summit sold out all 50 spots and garnered unanimous raves despite small budget ($12,000) and production team• Managed overhaul of DataSong website, from structure and design to content and usability

Edited web copy and CRM emails for Caesars' new online poker website

• Spearheaded expansion of admissions consulting branch, increasing revenue by 200%+ in less than a year• Personally guided 10 clients through entire college application process, from school selection to essay revision

• Proofreader, copy editor, and fact-checker for various Tri-State Area publications and nationally recognized websites• Freelance journalism and essays published in more than a dozen venues, including websites, newspapers, and literary journals (samples below)

• Reviewed and photographed 75+ hotels across the country as a primary content-developer• Developed and iterated content strategy and review format; packaged, curated, and wrote content for Oyster’s blog• Coordinated logistics and consolidated data as editorial team leader for multiple locations• Liaised with engineering team to refine the site’s user experience, stickiness and engagement.• Site nominated for a Webby in its first year (2009) and later sold to the Travel Channel (2013)• One of seven reporters selected (out of 1,000+ applicants) in first round of hiring

Test prep and high school math, literature & writing tutor

• Full-time SAT and GRE teacher and tutor in Bangkok from 2005 - 06• Part-time teacher, tutor, and site director in Palo Alto from 2002 - 05

• Conducted interviews, focus groups & site observations to gain insights and strengthen recommendations for multi-year projects, including $20M analysis of Bill & Melinda Gates Foundation’s $1B Small Schools Initiative• Promoted to Associate in 2004

• Worked one-on-one with students across the San Francisco Bay Area, providing academic support, test prep, and college applications & admissions consultation• Clients attended Stanford, Berkeley, Wesleyan, and the University of Michigan, among others

Wrote script coverage and worked front desk for the associate producer at Cary Woods's production company (best known for "Kids" and "Swingers")