Michael Read

Michael Read Email and Phone Number

Marketing and Creative Director @ Atherton Fiber
Berlin, DE
Michael Read's Location
Berlin, Berlin, Germany, Germany
Michael Read's Contact Details
About Michael Read

Highly experienced Creative Director, Senior Designer and Brand Strategist.

Michael Read's Current Company Details
Atherton Fiber

Atherton Fiber

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Marketing and Creative Director
Berlin, DE
Website:
athertonfiber.com
Employees:
6
Michael Read Work Experience Details
  • Atherton Fiber
    Marketing And Creative Director
    Atherton Fiber
    Berlin, De
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  • Atherton Fiber
    Creative Director
    Atherton Fiber Mar 2020 - Present
    Atherton Fiber is next-generation fiber network building cutting-edge communications infrastructure in the San Francisco Bay Area. - Provide comprehensive creative services and brand stewardship. - Successfully generate and deliver high-quality customer leads with a marketing strategy combining digital marketing, community events and traditional direct mail campaigns.- Execute design, content creation and launch of company website. - Create explainer videos, social media content and publications including brochures, booklets and presentations.
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  • Bugle Films
    Creative Services Consultant
    Bugle Films Jan 2018 - Present
    Berlin, Germany
    Bugle Films is a documentary film production company creating documentary films that seek to make the world a more empathetic place, one film at a time.- Serve as a Creative Consultant, delivering comprehensive design packages for each film- Design film posters, websites, promotional collateral, and visual assets- Create on-screen graphics and rolling credits to enhance the overall film presentation
  • Hexvarium
    Creative Services Consultant
    Hexvarium Sep 2021 - Jan 2023
    Redwood City, California, United States
    Hexvarium uses proprietary Data Science to accurately deliver and connect profitable networks. - Provided high-level branding strategy for company launch and Series A funding. - Managed creative agency to develop messaging, create brand guidelines and coordinate launch of public website. - Designed and executed marketing campaigns. - Worked with executive team and agency to implement public relations strategy. - Created ad campaigns for digital, print and outdoor display.
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  • Fandor
    Creative Director
    Fandor Jun 2012 - Aug 2017
    San Francisco
    Fandor is a groundbreaking movie streaming service for independent and international film lovers. - Led a team that launched the company’s brand, style guide and social strategy. - Developed creative approaches and design concepts to meet Fandor’s business objectives and advance its brand strategy. - Led team to create a compelling user experience of Fandor customers on web, mobile, apps and set-top boxes. - Conducted user testing and focus groups so that Fandor's design team could make informed, prioritized decisions in relation to the product roadmap. - Led the visual design for advertising, videos, infographics, ebooks, newsletters and social campaigns. - Created original videos and a wide range of creative assets for Fandor's social platforms. - Protected Fandor's brand integrity as it is extended across new platform partners. - Provided creative direction and design services management for Fandor's marketing department.
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  • Sffilm
    Director Of Digital Content And Publications
    Sffilm Sep 2008 - Jul 2012
    San Francisco Bay Area
    SFFILM is the presenter of the internationally prominent San Francisco International Film Festival and provides vital services and funds to independent filmmakers. - Responsible for implementing communication strategies to promote the mission, vision and brand of the institution through digital initiatives, social media and print.- Publisher of the Film Society’s websites, including sffs.org, the annual Festival site and news organ sf360.org. Presided over top-to-bottom relaunches of all three sites, repositing them as nerve centers of information about the Film Society and ideas about emergent local and global film culture. - Managed daily upkeep of sites. - Writer, commissioner and editor of texts in support of the Film Society’s programming initiatives, including film notes, articles and essays, newsletters, grant narratives, ad copy and website texts. - Articulated the institutional voice and served as guardian of style.- Publications director and editor of annual 200+ page SF International Film Festival Program Guide and Miniguide as well as a wide array of institutional collateral including brochures, cinema and education calendars and the bimonthly newsletter Picture Talk.
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  • Lonely Planet
    Travel Writer
    Lonely Planet 2001 - 2009
    Oakland, Ca
    Authored guidebooks for international travel publisher Lonely Planet and BBC Worldwide. Crafted nearly half a million words for eight guidebooks: Jamaica (sole author); Great Smoky Mountains National Park (lead author); Puerto Vallarta and Mexico’s Pacific Coast (lead author); Caribbean Islands, USA & Canada On a Shoestring, and three editions of the best-selling guidebook Mexico (contributing author).
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  • Lonely Planet
    Senior Designer, New Media
    Lonely Planet Aug 2000 - Jul 2003
    Oakland, Ca
    Provided essential graphic design, information architecture, and html production for major daily website (lonelyplanet.com). Redesigned homepage, online shop and virtual community. The website, which received upwards of 30,000 unique visitors each day, won two consecutive Webby awards for Best Travel Site in 2002 and 2003 during my tenure.
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  • Film Arts Foundation
    Director Of Publications And Editor, Film Arts Magazine
    Film Arts Foundation Mar 2006 - Jul 2008
    San Francisco Bay Area
    FAF was a leading catalyst and advocate for the diverse voices of the independent film community on the West Coast, and nationally.- Presided over relaunch, redesign, and rebranding of Release Print, a leading magazine for independent filmmakers. - Developed strategies for magazine content and created annual editorial calendar. - Commissioned and edited articles. - Executed graphic design for each issue. - Managed advertising sales, exceeding revenue projections. - Contracted writers and production vendors. - Managed associate editor and built intern corps. - Directed production, print buying and manufacturing, circulation and distribution.
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  • Michael Read Design
    Studio Director
    Michael Read Design Jan 2001 - Jan 2008
    Specializing in art and photography books: Ichthyo: The Architecture of Fish (Chronicle Books/Smithsonian Institution, 2008) The Moment of Seeing: Minor White at the California School of Fine Arts (Chronicle Books, 2006); AfroCuba: Works on Paper 1968–2003 (San Francisco State University, 2005); Create & Be Recognized: Photography on the Edge (Chronicle Books, 2004); Modern Photography in Japan 1915–1940 (The Friends of Photography, 2001).
  • Busse Design
    Senior Designer
    Busse Design Feb 1999 - May 2000
    Emeryville, Ca
    Busse Design USA is a full-service design agency specializing in user interface design from a human factors approach. Served as graphic designer, information architect and design lead for a wide range of projects including e-commerce, financial, and news web sites.
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  • Whistle Communications
    Creative Director
    Whistle Communications Feb 1996 - Mar 1998
    Foster City, Ca
    As one of the founding employees, helped grow company valuation from $2M to $130M. Led branding efforts to help establish the “small business internet appliance” with Whistle’s product as clear leader. Directed the art department and served as creator and guardian of the Whistle brand, and contributed to efforts leading to the company’s acquisition by IBM. Designed a wide range of marketing collateral including ads, product packaging, brochures and data sheets. Creative director of user interface for software application to administer the Whistle InterJet.
  • The Friends Of Photography/Ansel Adams Center
    Director Of Publications
    The Friends Of Photography/Ansel Adams Center Sep 1991 - Nov 1995
    San Francisco
    Direction and management of publications program of The Friends of Photography/Ansel Adams Center for Photography, a San Francisco museum and membership organization. Founding Editor and Art Director of see, an award–winning quarterly journal of visual culture, distributed by MIT Press. Editor, Art Director and Publication Coordinator of four books: Lorna Simpson; Ansel Adams: New Light, Essays on His Legacy and Legend; Ancestral Dialogues: The Photographs of Albert Chong; and Points of Entry: Tracing Cultures. Publication Coordinator of Points of Entry, a collaborative exhibition and publication project of three American museums of photography. Editor of re:view, a bi–monthly members’ newsletter. Writer of grants, wall texts, press releases and educational materials to support the day-to-day operations of the Ansel Adams Center.

Michael Read Skills

Editorial Web Content Management Content Development Writing Creative Direction Creative Services Creative Briefs Graphic Design Web Design Print Management Product Launch Information Architecture Independent Film Film Festivals Rapid Prototyping Photoshop Adobe Creative Suite Publishing Copywriting Film Production Film Press Releases Photography Newsletters Editing Dreamweaver Content Strategy Art Direction Indesign Magazines Publications Digital Media

Michael Read Education Details

Frequently Asked Questions about Michael Read

What company does Michael Read work for?

Michael Read works for Atherton Fiber

What is Michael Read's role at the current company?

Michael Read's current role is Marketing and Creative Director.

What is Michael Read's email address?

Michael Read's email address is mw****@****ics.com

What is Michael Read's direct phone number?

Michael Read's direct phone number is +148070*****

What schools did Michael Read attend?

Michael Read attended School Of Visual Arts, University Of North Carolina At Greensboro.

What skills is Michael Read known for?

Michael Read has skills like Editorial, Web Content Management, Content Development, Writing, Creative Direction, Creative Services, Creative Briefs, Graphic Design, Web Design, Print Management, Product Launch, Information Architecture.

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