Michael Slater Email & Phone Number

Ayr, Ontario, Ca

Bologna, It

• Led and mentored a team to support global marketing strategies while conceptualizing and creating a digital sales and marketing repository used by over 50 colleagues.• Saved the company $120K per year by making a strategic financial cut to using a 3rd party for outbound cold call marketing. • Played an instrumental role on the global CRM team, increasing regional KPIs to 100% compliance with input rate.• Maximized efficiencies by streamlining the marketing process and scalability for handling increases in lead volumes by sourcing and introducing Salesforce Pardot.• Enhanced lead nurturing using personalized, effective communication, providing valuable insights through robust analytics for data-driven decision-making.• Aligned sales and marketing efforts, drove higher conversion rates, and optimized overall marketing ROI using data to support decisions and link marketing to the sales funnel.• Contributed to higher retention rates, increased customer satisfaction, and improved ROI by creating customer journeys and lead analyses.• Headed the CRM MS Dynamics program for North America, providing an enhanced sales process, lead generation, and other beneficial outcomes.• Led a team of three marketers, creating the marketing plan for each region and providing reporting and updates to global senior management teams, including C-Suite.• Achieved an average click rate of 3.7% from less than 2% through digital advertisements with Multiview, leveraging target market, and event geolocation targeting.• Demonstrated flexibility and ingenuity during the pandemic by compensating for the dismissal of two team members and shifting focus to the US market.• Consistently achieved under marketing budget and worked in collaboration with the CFO to meet EBITDA targets, and adjusted the budget quarterly.

Bologna, It

• Developed and maintained Canadian marketing plans considering available market spend, senior management and US/Canada sales director input, and cost of printing, exhibiting, promotional item software, and other factors.• Took the initiative to quickly learn new client relationship management (CRM) software, became a super user, created a manual, trained others, and was selected for a global committee.• Produced and organized promotions and events, collaborating with managers for seamless execution, including trade shows and other activities in Canada, US, Puerto Rico, Brazil, and Italy.• Developed and executed social media strategies, including content creation and community engagement through a pre-planned global content calendar.• Demonstrated proven ability to learn new concepts in civil engineering and manufacturing, resulting in a deeper understanding of the client base and needs management. • Created and distributed product launch kits for the Canadian market, as well as literature, including brochures, flyers, technical data sheets, and promotional items.

Elmira, On, Ca

• Directed the creation of the Nutram Facebook page, growing it to over 6K followers on a global level.• Saved the company $10K by learning to use video software and stock footage to create a promotional video. • Completed brand development, leading rebranding initiatives, including the launch of a grain-free brand and “puppy packs”. Worked with the corporate pet nutritionist, marketing manager, and CMO to determine trends.• Collaborated with a design company on product bags, sourced a printer and proofing, and compiled a training tool kit for the sales team and distributors.• Mentored a college cooperative education placement student who was then hired as a staff member and promoted to brand manager.• Praised for catching a wording error on the side gussets of new food bags which resulted in massive cost savings.• Fostered new customer connection with breeders by designing and distributing a marketing “puppy pack”, reducing old company dog toy inventory while building brand awareness.• Prepared bi-weekly pricing reports for private label companies as an added value element, allowing retailers to adjust pricing based on competitor analysis and margins.• Played a key role in the successful launch of e-commerce websites for both Nutram Pet Products and canadaspetshop.ca.

• Developed overall company B2B strategy with the owner.• Tracked, recorded, and presented results of Text iQ marketing.• Monitored online blogs and technologies for current trends and advances.• Increased customer brand awareness by creating ads in print, online, and on cinema screens.

Winnipeg, Manitoba, Ca

• Oversaw and mentored a 50-member fleet of commercial drivers who required cross-border forms. • Quickly took action to save thousands of dollars in food when a refrigerated commercial trailer broke down, locating an empty truck and a team to switch the load over. • Trained new dispatchers on how to dispatch 50 active commercial trucks while providing driver support and efficiently solving issues. • Adapted when no trip arrivals staff member was available, learning and filling in for the position as needed.

Cambridge, Ontario, Ca

Burbank, Ca, Us

Lifeguard at Disney's Blizzard Beach

Bba, Marketing - Advertising & Promotions

Advanced Diploma, Business Administration - Marketing

Diploma, General Arts And Science - Health Option