Responsible for implementing and integrating analytics into Hallmark’s new database warehouse product. Continued as eCom Product owner concurrently with this position. • Implemented a SAS-based modeling environment.• Implemented partnership program with Medill School of Northwestern University.• Created email engagement models. • Created opt-out optimization logistic models.• Constructing overall engagement models.

Managed two of Hallmarks Product Assets, the email (eCom) and web forms (Dragon) products (until end of 2013). Responsible for product features over all strategy the product development. Also, managed the day-to-day operations for eCom Product. Managed vendor relationship with current ESP (Exact Target).• Email volume for eCom product grew to 1.4 billion from 830,000 annually.• Implemented client-focused features for products meeting and solving the client’s business needs.• On-boarded additional email service provider to meet client needs.

Hired to supervise and manage the Consumer Analytics staff. Supported over 100 sales representatives that produce $168 million in sales. Process over 1,800 job requests annually. Provide corporate reporting to Sales EVP and the executive sales team.• Implemented customer database program delivering over 100 new databases projects in 2011, expected to double in 2012, using new statistical approaches.• Increased revenue from database clients 50% from 2010 to 2011 through improved analytic segmentation and client-based strategies.• Streamlined and improved job workflow requests by implementing new management reporting and incorporating best practices.• Implemented client database in-house to improve client’s advertising strategy by creating data warehouses paired with decision support systems.

Time Consumer Marketing, Director, E-commerce Operations for Oxmoor House Books (OH) - Responsible for all operations processing for email marketing and deployment for OH. Oversee and administrate OH's website storefront. Work with OH Marketing team to devise E-commerce and SEO strategy. Work with Time Inc email marketers to facilitate leveraging corporate database assets. Continue to work on projects consolidating systems between Time Inc and Southern Progress Corporation. Manage several third party relationships in and outside company• Implementing new email campaign process increasing total orders up to 50%• Consolidating and streamlining processes into single, integrated implementation which leverage best practices while reducing cost and improving throughput• Transitioning OH web-site/store front from 3rd Party to in house saving the company $80,000 annually by standardizing and improving functionality• Revising the reporting and analytics which provides improved metrics for decision making

Support and transition SPC direct mail promotion to Time Inc, including direct mail planning, list brokerage, list preparation work, statistical modeling/analytics and reporting. Work to begin consolidating systems between entities and integrate to one system. • On team to convert the Time Inc Corporate Database from an outdated legacy system to a current technology, multi-channel, state of the art database - complete with full statistical modeling tools and analytics.• Trained and converted Time Inc direct mail Marketers to existing marketing practices and within a span of couple two months• Converted marketers to new email processing systems using new database technology. Included revising front-end systems, training, and system reconciliations

Responsible for all database marketing work for Consumer Marketing to include statistical modeling to prospect new customers and retaining current customers, supporting analytics and reporting systems. Responsible for $1mm profit center for the list rental business which included managing the sales relationship, marketing strategy and new product development. Managed a modeling and programming staff of three.• Co-directed conversion of 57 million existing consumers to a state-of-the-art consumer database taking our marketing and promotion to the next level. This allowed us to promote our customers beyond anything ever done previously. Most advanced customer database in all of Time Inc.• Manage and established several partner relationships key to success: including technical vendors, marketing partners, analytic and model building• Invited and attended 6 month long leadership development program, only 25 invited annually from an employee base of 1,000

Responsible for implementing new, enhancing existing circulation marketing / financial information reporting and decision support systems - these include deferred income prediction, revenue per copy, magazine production, direct mail planning / results, and agency planning. Built statistical prediction models for direct mail campaigns. Manage and supervise staff, including all related administrative related duties• Revamped existing and created new fulfillment, performance and financial reporting• Establish and maintained relationships key to our success: these include technical vendors, marketing partners, analytic and model building

Responsible for determining the value and quoting advertising rates as part of the sales effort. Responsible for other income areas for the magazine. Performed financial analysis and budgeting activity• Implemented first web-based call reporting system for company Facilitated much improved communication between the publisher and sales staff (first of it’s kind for our company)• P&L responsibility for $1mm other income profit center

Conducted product research and development for OH. Managed all aspects of Aleene's Creative Living, a circulation-based magazine. Working closely with internal production, editorial staff and printer Implemented data warehouse to capture OH's research results in a database environmentCompletely revamped operationally how the Aleene's Creative Living was created and served - new printer, set-up and conversion into fulfillment house, managed postal issues and newsstand distribution

Perform statistical modeling and analytics. Maintained relations with consultants to identify and implement and improve analytic processes, building of marketing databases, and decision support systems. Created the foundation and initial design work for Oxmoor House's data warehouse (next phase of technology)• Implemented statistical modeling and analytics for OH. Includes creating a customer database specifically design for database marketing and promotion using SAS statistical Software • Implement automated financial models used to determine promotion profitability and perform breakeven analysis. • Implemented the first computer network in SPC in partnership with Media Services (Southern Progress Corporation's technology division)

Implemented cost accounting system to allocate data processing costs back to the banking products as part of a larger effort to build product profitability costing systems.

Performed workflow and efficiency studies for Alabama Power, as an employee of the U. of Alabama