Michael Xing Email & Phone Number

Shanghai, China

Shanghai, China

• In charge of Europlacer China Company, responsible for all aspects of the business in China, especially for customers in Private Business Sector.Key responsibilities:
• Manage Europlacer China team, Develop and grow Europlacer's operation in China.
• Optimize the sustainable growth of its business in China via complementary direct and third-party channel.
• Drive the business growth with Europlacer Wide Management Team and focus on the market and customer requirements in China for the entire group.
• Develop and manage key customer relationships through efforts of the Sales team.
• Negotiate on behalf of the company for all kinds of cases in China with proper etiquette and business practices;

Shanghai

• Led sales efforts and distribution network for Viscom 3D inspection solutions, encompassing hardware, software, and system integration across Greater China.
• Achieved sales targets by developing and managing an extensive distribution network in East China, including identifying, assessing, and qualifying new distributors, and motivating existing ones.
• Identified new market opportunities and developed customer relationships. Led cross-functional teams to secure new projects by managing project evaluation, allocation, and follow-up, as well as providing technical and.
• Managed sales pipeline, guiding sales representatives and distributors to ensure lead follow-up and successful contract closures. Oversaw daily sales activities, delivering timely sales reports and coordinating with.
• Participated in domestic and international trade fairs and marketing events, collaborating with product management and marketing teams to assess market potential and contribute to new equipment development.

Shanghai City, China

• Sales & Market Development - South & East China
• Sold ASM AS SMT machines, lines, and solutions, with a focus on expanding market share and customer base in East China.
• Supported the development of regional sales strategies and provided weekly sales forecasts via ERM.
• Delivered regular sales reports and managed quotations, leading contract negotiations with customers.
• Coordinated delivery, shipment, and sales promotion activities to ensure smooth operations.
• Surveyed market potential and collaborated with Product Management and Marketing teams on new equipment development to meet customer needs.

Singapore

• Data Utilization & Product Marketing Expertise
• Data Analysis & Market Insights: Collected and analyzed customer feedback, market trends, and satisfaction metrics to guide solution improvements. Conducted competitor monitoring and used internal, import, and industry.
• Product Marketing Skills: Provided daily sales support, including product introductions, proposal feasibility studies, cross-department collaboration, and competitor analysis.
• Marketing Communications (MarCom) Support: Contributed to MarCom efforts through newsletters, monthly tips, customer feedback, and website monitoring to enhance market engagement.

Munich Area, Germany

• Professional Sales & Marketing Training in Munich HQ
• Received comprehensive training in SIPLACE product portfolio from a sales perspective, solution development, and SMT processes.
• Hands-on experience in machine production, electronic production, repair, maintenance, and operation.
• Gained proficiency in sales processes, competition monitoring, and Industry 4.0 advancements.
• Engaged in event preparation and intercultural training to enhance communication in global markets.
• Completed German language lessons.

Shenzhen, Guangdong, China

• On-Site Technical Support & Customer Engagement
• Troubleshooting & Installation: Provided rapid troubleshooting, machine installation, and on-site operation and maintenance training. Ensured smooth production by optimizing performance and keeping the line running.
• Customer Feedback Collection: Gathered first-hand user feedback to identify areas for improvement and shared insights with relevant departments for next-generation product enhancements.
• Customer Satisfaction Management: Managed customer expectations and ensured high-quality service to maintain and improve overall customer satisfaction.

Executive Mba, Business Administration And Management, General

Master'S Degree, Mechatronics, Robotics, And Automation Engineering

Bachelor'S Degree, Automation Engineering