Michael Yulin Xu's Location
Shanghai, China, China
Michael Yulin Xu's Contact Details
Michael Yulin Xu work email
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Michael Yulin Xu personal email
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About Michael Yulin Xu
My Vision: To unleash people's potential and help them improve with self-awareness through training and coaching, ultimately leading to a better life.Personal Summary: Experienced Training Manager with a demonstrated history of working in the B2B industry. Skilled in Coaching, Sales, Customer Relationship Management (CRM), Management, Account Management and consultant for driving sales performance. Graduated from Shanghai Institute of Foreign Trade.
Michael Yulin Xu's Current Company Details
Henkel (China) Investment Co., Ltd.
Henkel (China) Investment Co., Ltd. - Adhesive Professional Campus Regional Manager APAC
Michael Yulin Xu Work Experience Details
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Professional Campus Regional Manager Apac, Henkel Adhesive Technologies Asia-PacificHenkel (China) Investment Co., Ltd. May 2017 - PresentShanghai, China
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Training ManagerRubbermaid Commercial Products Nov 2015 - May 2017Shanghai, ChinaBe responsible for managing and providing the Sales Capability, Product/Solution Training for RCP Sales team and Key customers aligning with annual sales strategies and tatics, leading, developing and implementing sales effectiveness, capability development and productivity initiatives and supporting the implementation of Go-To-Market strategies. Job Duties:• Proactively work with sales team to identify training needs using appropriate methodology.• Design and develop RCP product and solution training programs based on global resource• Develop and compile training manuals and other training materials, including product utilization video etc.• Delivery training course to both internal sales team and external customers including distributors and end user customers• Develop tools to evaluate the return of training at different levels. • Develop useful tools and techniques to measure follow-up behavior change and competency level.• Observe and analyze sales performance in the field by joint customer visits.• Provide feedback and coaching to sales team with the observation from training and customer visits.• Analysis, Design and Development Learning solutions.Key Achievements:• Design RCP sales training strategy and core curriculum for 2 years in Q1 2016.• Lead SalesForce.com project, successfully design and launch salesforce.com to improve sales productivity and reduce non-sales time in Q2 2016.• Customize selling skills training course for RCP sales team in Q4 2016. -
Head Of Sales Operations & Effectiveness, Greater China & KoreaRs Components Dec 2014 - Oct 2015Shanghai, China• To provide operational leadership to the Sales Team including defining sales strategy, developing and executing the sales team’s Operational Plan, defining and tracking sales activities KPIs, honing sales processes and maintaining the CRM, enhancing sales capability through organized training and coaching.Job Duties:• Identify, develop, implement and evaluate sales strategy, based on knowledge of company objectives, market characteristics, and other factors in conjunction with the existing RSMs and ASMs.• Develop and execute an Operational Plan that aligns with the Strategic Plan, sales strategy and targets.• Execute and maintain sales processes and initiatives in accordance with a documented Operational Plan.• Analyze and evaluate the effectiveness of sales, methods, costs and results, against the Operational Plan• Own sales training programs to enhance the overall sales capability• Work with Marketing and Offer functions to ensure alignment with integrated commercial strategy, processes and initiatives.• Drive Discount effectiveness management• Embed account penetration & development process within the sales team -
Sr. Regional Sales Manager-Kimberly-Clark Professional | Scientific ChinaKimberly-Clark Jan 2014 - Nov 2014Shanghai• To build and lead a high performing sales team in China to implement KCP China sales and marketing strategies and ultimately achieve sales objectives and goals in Semiconductor and Pharmaceutical segmentsMajor tasks & achievements：• To lead and coach sales team to engage end user customers to fully understand their business needs and provide total solution – YTD 15 new closed business from Jan to Apr., resulted in estimated annualized revenue RMB6.7 million• To manage distributors to ensure monthly PO and customers’ needs fulfillment and ultimately achieve sales target breaking into every month – YTD net sales achieved YOY 37% growth• To proactively collect market insight and work with MKT team for new product innovation; -
Senior Regional Sales Manager-Kimberly-Clark Professional | China Southern RegionKimberly-Clark Jun 2013 - Dec 2013Guangzhou, Guangdong, China• Build a high performing sales team in South China to implement KCP China sales and marketing strategies and ultimately achieve sales objectives and goals.Major tasks & achievements：• To build a high performing sales team -- implemented performance management process to identify qualified sales consultant and sales managers, re-structured sales force deployment based on geographic and segment needs, streamlined sales team from 29 staffs to 18;• To control sales expense down to a reasonable level -- strictly controlled sales expense and reduced overall regional sales expense by 3.7%;• To have a better channel management to fulfill end user customer needs and improve customer satisfaction -- re-built the relationship with core/important channel partners (distributors) and reinforce the mutual trust, streamline the channel partners and focus on the most important distributors and develop and implement new channel management policy and procedures to align with leadership team’s channel strategy;
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Sales Capability & Effectiveness Team Leader - Kcp ChinaKimberly-Clark Jun 2011 - May 2013Shanghai, China Lead the Sales Capability & Effectiveness Manager team of KCP China for the development of the skills of our sales, and sales management team to ensure the alignment with the business needs strategically.Major tasks & achievements：• To recruit and train the Sales Capability Managers;• To provide consultative feedback and advice to national leadership team;• To ensure the training and coaching project meet the sales capability needs• To ensure sales effectiveness monitoring via Sales Force Analysis base on the database from SalesForce.com• To build up KCP sales training curriculum for a 2-year development including the sales onboarding, professional selling skills, strategic account management, project management, negotiation basic, channel management, professional sales coaching and other leadership training course for management team.
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Sales Capability & Effectiveness Manager - Kcp ChinaKimberly-Clark Jan 2010 - May 2011Shanghai, China• Managing the Sales Capability function for Kimberly-Clark Professional across China through leading, developing and implementing sales effectiveness, capability development and productivity initiatives and supporting the implementation of China Acceleration plan.Major tasks & achievements：• Conduct the Training Needs Analysis for the sales team and develop the training and coaching solution to meet the training needs;• Align with AP regional sales capability and effectiveness team and develop training modules for both the face to face training or virtual training• Conduct sales coaching and accelerate business opportunities.• Work closely with sales management team for sales force effectiveness analysis and improvement plan
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Apac Sales FacilitatorFedex Express Jan 2006 - Dec 2009Shanghai Working as Senior Sales Facilitator in APAC region. Major tasks & achievements：1. To design APAC sales training courses design based on the market needs;2. To conduct training and coaching to new hired sales professionals, delivering advanced selling skill training to APAC sales, global sales and sales management teams;3. To lead the training course, including training cost analysis, training venue selection, delivering course and post-course ROI follow up;4. To assist manager to provide coach to new hired facilitator in the facilitation certification process;5. Joint sales call with new hired sales and provide alive coaching on the road6. Projects involvement and leadership including:1) Design and implement FedEx China Domestic Service Information Pack CD-ROM – Win Brava Zulu Award in 20072) Design and implement e-learning modules of China Domestic Service for international sales3) Being promoted as Master Trainer in APAC facilitator team in 20084) Win the MVP (Most Valuable Player) Award in APAC Facilitators team in 20085) Win the Excellence Award in 2009 as for individual excellence in delivering the results that have contributed to our success in Asia Pacific -
Account ExecutiveFedex Express Jan 2004 - Mar 2006Shanghai, China• Identify and develop customer relationships which offer high revenue potential, close business with providing logistics solutions to help customer create value.• Collect and analyze competitor information and keep up management timely update. • Collect and provide customer feedback on service for future service enhancement and new product development in order to enhance service standard and to maximize customer satisfaction.• Working as acting team leader to help manager on team management, coaching and guiding new hires, monitoring team members’ performance.
Michael Yulin Xu Skills
Professional Selling Skills Certified Trainer Achieve Global
Professional Sales Coaching Certified Trainer Achieve Global
Coaching
Key Account Development
Selling Skills
Sales
Product Development
Management
New Business Development
Solution Selling
Marketing Strategy
Crm
Training
Leadership
Customer Satisfaction
Logistics
管理人员
客户管理
销售运营
Michael Yulin Xu Education Details
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International Trade
Frequently Asked Questions about Michael Yulin Xu
What company does Michael Yulin Xu work for?
Michael Yulin Xu works for Henkel (China) Investment Co., Ltd.
What is Michael Yulin Xu's role at the current company?
Michael Yulin Xu's current role is Henkel (China) Investment Co., Ltd. - Adhesive Professional Campus Regional Manager APAC.
What is Michael Yulin Xu's email address?
Michael Yulin Xu's email address is mi****@****ial.com
What schools did Michael Yulin Xu attend?
Michael Yulin Xu attended Shanghai Institute Of Foreign Trade.
What are some of Michael Yulin Xu's interests?
Michael Yulin Xu has interest in Health And Wellness Website, Hotel, China Times, Universal Pictures Hong Kong, Fondue Restaurant, Jolt Futuristic, Daily Health Post, Newell Brands, Community, 5 Minute Crafts.
What skills is Michael Yulin Xu known for?
Michael Yulin Xu has skills like Professional Selling Skills Certified Trainer Achieve Global, Professional Sales Coaching Certified Trainer Achieve Global, Coaching, Key Account Development, Selling Skills, Sales, Product Development, Management, New Business Development, Solution Selling, Marketing Strategy, Crm.
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