Provide SEM strategy and support for of Advance Digital sales markets throughout the country. Includes markets covered by the PA Media Group/Pennlive.com, Mlive.com (Michigan) and OregonLive.com.Oversee more than 3000 campaigns within Matchcraft search management platformDeveloped efficiencies in onboarding and management of Search campaignsWrote “Dealer Playbook” to bring our largest vertical (Automotive) in line with Google’s recommendations and streamline campaign onboarding.Worked with vendor to develop scripted campaign builds for highly complex and large accounts and provide recommendations for platform enhancements.Reduced campaign churn by 50% within the first two yearsCoach sales staff and managers in proper SEM campaign setup and management.Write and Revise training documentation and best practices for SEM.

My responsibilities include providing search engine marketing support across the Advance Digital sales channel. This includes optimizing and customizing SEM campaigns placed on Google and Bing through regional sales markets representing Advance Internet brands such as NJ.com, Cleveland.com OregonLive.com and affiliated newspapers.

I managed the Affiliate Marketing department along with distribution of CPS, CPA, Co-Registration, and Hosted Registration Paths. I had daily contact with my clients as a media buyer driving traffic to Webclient's owned and operated properties and lead generation campaigns through email marketing, social media, and network distribution.

Founder/Director/Partner for local entertainment company. NewMarket Productions hosted a local entertainment site and produced several festivals with national acts. Worked with local venues to promote weekly events.