Michael Zhou Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

• Finance analyst on the Selleys Commercial Finance team, providing financial analysis for the marketing and sales teams.
• Developed financial models and reports crucial for cross-functional projects.
• Provided financial strategies for multiple New Product Development (NPD) projects.
• Conducted financial analysis for day-to-day operations using SAP, Power BI and Excel.
• Led the development of Power BI reports used by the national sales team.
• Updated territory budgets and customer pricing for F24.

Sydney, New South Wales, Australia

• Assistant brand manager for the Yates master brand and plant health portfolio, which includes brands such as Dynamic Lifter and Thrive.
• Supported the development of multiple NPD projects
• Assisted senior brand managers in developing a 4-year brand plan.
• Led a cross-functional project team aiming to update product packaging.
• Created romance copies and contributed to other design elements for the Plant Health portfolio.
• Managed relations with agencies and suppliers, including briefing and design execution.

Sydney, New South Wales, Australia

• SEO specialist at Australia’s largest independent media agency, providing SEO strategies for clients in the education, financial, tourism, and FMCG sectors.
• Managed relations with clients and engaged in face-to-face reporting.
• Conducted services including content planning, page audits, and backlink building.
• Leveraged tools such as Search Console, Google Analytics, Ahrefs, SEMrush, and Adobe Analytics
• Achieved the highest Domain Authority link in the department with a Domain Authority of 95.
• Became SEO lead for the department's largest client.

Sydney, Australia

Achieved the highest KPI conversion rate in the state. Managed a team of 2 casual staff and was responsible for opening/closing cash balancing. Created long-term customer relationships and high return rates

Sydney, Australia

Served as a retail assistant in the Chatswood branch before being transferred to the flagship Sydney store located on George St, Town Hall. Responsibilities were extended to the House of Hoops, a boutique zone of footlocker specializing in premium Nike basketball merchandise. Role was also extended to inventory management and online purchase fulfilments.

North Ryde, New South Wales, Australia

Served as a retail assistant specialising in sports and lifestyle footwear. Fulfiled daily team and individual KPI. The role also extended to inventory management.