Michael Zhou Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Finance analyst on the Selleys Commercial Finance team, providing financial analysis for the marketing and sales teams.• Developed financial models and reports crucial for cross-functional projects.• Provided financial strategies for multiple New Product Development (NPD) projects.• Conducted financial analysis for day-to-day operations using SAP, Power BI and Excel.• Led the development of Power BI reports used by the national sales team.• Updated territory budgets and customer pricing for F24.

Sydney, New South Wales, Australia

Assistant brand manager for the Yates master brand and plant health portfolio, which includes brands such as Dynamic Lifter and Thrive.• Supported the development of multiple NPD projects• Assisted senior brand managers in developing a 4-year brand plan.• Led a cross-functional project team aiming to update product packaging.• Created romance copies and contributed to other design elements for the Plant Health portfolio.• Managed relations with agencies and suppliers, including briefing and design execution.• Designed marketing collateral for in-store use.

Sydney, New South Wales, Australia

SEO specialist at Australia’s largest independent media agency, providing SEO strategies for clients in the education, financial, tourism, and FMCG sectors.• Managed relations with clients and engaged in face-to-face reporting.• Conducted services including content planning, page audits, and backlink building.• Leveraged tools such as Search Console, Google Analytics, Ahrefs, SEMrush, and Adobe Analytics• Achieved the highest Domain Authority link in the department with a Domain Authority of 95.• Conducted services including content planning, page audits, and backlink building.• Became SEO lead for the department's largest client.

Sydney, Australia

Achieved the highest KPI conversion rate in the state. Managed a team of 2 casual staff and was responsible for opening/closing cash balancing. Created long-term customer relationships and high return rates

Sydney, Australia

Served as a retail assistant in the Chatswood branch before being transferred to the flagship Sydney store located on George St, Town Hall. Responsibilities were extended to the House of Hoops, a boutique zone of footlocker specializing in premium Nike basketball merchandise. Role was also extended to inventory management and online purchase fulfilments.

North Ryde, New South Wales, Australia

Served as a retail assistant specialising in sports and lifestyle footwear. Fulfiled daily team and individual KPI. The role also extended to inventory management.