Marketing Director for The PHOTO+ Group; the premier U.S. organization serving the photography market; manufacturers, service providers, retailers, sponsors, professional photographers, photography enthusiasts and filmmakers. Responsible for creating, planning, directing and executing the overall strategic and tactical marketing for The PHOTO+ brands, including conferences and expos, member services, photo contests, magazines and public relations (WPPI, PhotoPlus, Photo District News (PDN)… Show more Marketing Director for The PHOTO+ Group; the premier U.S. organization serving the photography market; manufacturers, service providers, retailers, sponsors, professional photographers, photography enthusiasts and filmmakers. Responsible for creating, planning, directing and executing the overall strategic and tactical marketing for The PHOTO+ brands, including conferences and expos, member services, photo contests, magazines and public relations (WPPI, PhotoPlus, Photo District News (PDN), Rangefinder, PhotoServe and Shutterlove). Responsibilities also included social media strategy, attendee and exhibitor marketing campaigns, photo contest marketing campaigns, overseeing associated webpages, managing related budgets and expenses, selecting and supervising vendors/services, interfacing with major media partners and daily management of marketing and web staff. Show less

Responsible for developing brand, product and solution strategies for separate market segments while managing a multi-million dollar operating budget, supervising internal staff, consultants and agencies while managing projects and achieving sales objectives and market share growth.

Responsible for leading diverse, high-profile marketing functions to support and bridge categories and influence retailer and end-user perceptions through major tradeshows (CES, PMA, NAB, Macworld, etc.), executive dealer meetings and marketing communications.