Michael Zydzik Email & Phone Number

Los Angeles Metropolitan Area

Collaborating and leading national and global efforts for multiple mobile audio brands and the execution of marketing, creative and brand strategies across all platforms consistently besting revenue forecasts.Evolved in-house creative team of 7 into an award-winning band of brothers and sisters; currently spearheading new effort to build an internal agency model to better serve all brandsCollaborate with marketing, sales, product teams and other stakeholders in the development of products and brands from entry-level to luxury in scope and subsequent brand launch strategiesIn collaboration with marketing, build marketing and creative briefs and lead creative strategy efforts in all media including: DTC websites, social, influencers, video, photography, experiential, POP and traditional

Los Angeles Metropolitan Area

Informed and defined brand ethos and identity for femtech startup. With owners, developed digital marketing and creative strategies to push first year sales to $500K.Collaborated in development of product design, product lines, product naming and led creative strategies in GTM strategies including: DTC website, packaging, video and photography efforts and brand consistency and managementWith a digital-centric strategy, collaborated in marketing and creative campaigns and strategies including: paid and organic social, influencer and creator strategies, PR, podcasts, emails, SMS and online retail strategies which resulted in numerous national and international press mentions and having products featured on bestbuy.com and urbanoutfitters.com

Cedar Rapids, Iowa Area

Recruited by holding company, Folience, to build internal agency model to support media company brands. Shifted the agency externally with a business focus on living as a full-service creative and marketing agency. Built a diverse client portfolio extending beyond local and regional to national in scope.As principal, along with agency director, inspired and collaborated with a team of 15 multi-disciplined people and helped to transform them into an empathetic, performance-driven community In addition to collaborating and leading marketing and creative plans and strategies in all media, drove new business strategies with director, account managers and new business development teamLed deck, RFP, proposal and presentation development, including personally taking on state-wide public speaking as an agency credibility and new business development strategyWith over 30 various awards, including Best Creative/Marketing Agency regionally and #1 Coolest Place to Work metro-wide, grew agency visibility to a national profile and raised average client value from 4-5 figures to 5-6 figures

Phoenix Az, Houston Tx, Dallas Tx, Austin Tx

Collaborated and led business, brand and content strategies for Phoenix metro area LGBTQ-focused entertainment magazine. Through customer research and business community engagement, crafted positioning and sales forecastsAfter initial launch with a one-time investment of $15K, we expanded readership from 0 to 20K in 6 months. After Phoenix we expanded to the Dallas, Houston and Austin markets. The combined readership rose to 55K+ with 20K+ downloads of the online version in 12 months and generated an average monthly ad revenue of $40KLed creative and editorial efforts with national PR firms, celebrity agents and global entertainment brands to garner interviews, news and product releases. Additionally, I built and maintained relationships with national photographers, talent agencies, stylists and global CPG and fashion brands for product placement in photo shoots and other marketing strategies including events and experiences

Studio Art / Design

Fine And Studio Arts