Michail Dintchev
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Michail Dintchev Email & Phone Number

Category Manager: Power Tools and Power Garden at Mitre 10 (New Zealand) Limited
Location: Auckland, New Zealand 12 work roles
1 work email found @mitre10.co.nz LinkedIn matched
✓ Verified July 2026 3 data sources Profile completeness 86%

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Role
Category Manager: Power Tools and Power Garden
Location
Auckland, New Zealand
Company size

Who is Michail Dintchev? Overview

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Quick answer

Michail Dintchev is listed as Category Manager: Power Tools and Power Garden at Mitre 10 (New Zealand) Limited, a with 1894 employees, based in Auckland, New Zealand. AeroLeads shows a work email signal at mitre10.co.nz and a matched LinkedIn profile for Michail Dintchev.

Michail Dintchev previously worked as Category Manager: Power Tools, Power Garden & Power Tools Accessories at Mitre 10 (New Zealand) Limited and Category Manager: Outdoor at Torpedo7 Group Ltd.

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{first}.{last}@mitre10.co.nz
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Profile bio

About Michail Dintchev

Highly dedicated, focused and meticulous Category Manager with a superb record of customer satisfaction and revenue generation (consistently delivering the best possible results). In-depth understanding of industry trends and consumer habits and a proven track record of success in staying ahead of the curve in the retail sector.The areas I excel in include: supplier relationship management, multi-channel retail sales, retail and merchandise strategy development, go-to-market tactics, profit and loss management. I offer 16 years of professional experience working across multiple roles as Category Manager, and various other roles in Retail Operations Management. Expertise offered:-Retail and FMCG sector knowledge -Procurement (end to end)-Skilled negotiator-Analysis and insight generation-Product development -Strategic sourcing-Merchandising and layouts-Operations management-Service level agreements-Marketing and marketing strategy

Listed skills include Negotiation, Retail Buying, Fast Moving Consumer Goods, Pricing Strategy, and 46 others.

Current workplace

Michail Dintchev's current company

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Mitre 10 (New Zealand) Limited
Mitre 10 (New Zealand) Limited
Category Manager: Power Tools and Power Garden
Auckland, NZ
Website
Employees
1894
AeroLeads page
12 roles

Michail Dintchev work experience

A career timeline built from the work history available for this profile.

Category Manager: Lighting And Electrical

Johannesburg Metropolitan Area

•Formulate and document category strategy in line with the corporate strategic direction•Execute the strategy and business plan and deliver on the objectives•Develop and implement sales and promotion planning•Ensure the effective management of sales, margin, profit and stock turns•Review with feedback to senior management on financial performance and investigation into concerns•Ensure all rebates and additional incomes are collected to support operating income requirements•Conduct weekly & monthly review inputs: Profit & Loss review•Ensure all purchasing decisions are in line with strategic direction•Ensure the effective management of ranges and conduct annual and post seasonal range review•Develop store range profiles in conjunction with planner and ranging matrix•Ensure effective range pricing and tiering in line with ranging matrix•Management of master data•DC allocations / replenishment management•Monitor performance of individual articles both local and international in terms of selection, negotiation, order, delivery, in store presentation, marketing and clearance (entire product life cycle)•Joint management and involvement in all imports and shipping process•Conduct aged stock management analysis•Develop store range profiles in conjunction with planner•Ensure the regular analysis of markdowns•Manage the performance of the line through sales, promotion costs, markdowns, inventory, product quality and pricing•Establish, build and maintain strategic alliances with suppliers•Conduct regular supplier reviews•Setting up supplier strategy and business planning•Ensure appropriate and ethical behavior in all supplier dealings•Actively manage vendor performance, contract negotiation•Ensure the management of quality of products•Understand customer segmentation•Comprehensive competitor analysis•Constant inquiry into understanding market happenings •Promotional planning and management•Develop the Private Label strategy and deliverable targets

Mar 2021 - Jul 2021

Category Manager: Power Tools, Power Generation, Machinery, Hand Tools, Storage And Protective Wear

Johannesburg Area, South Africa

•Formulate and document category strategy in line with the corporate strategic direction•Execute the strategy and business plan and deliver on the objectives•Develop and implement sales and promotion planning•Ensure the effective management of sales, margin, profit and stock turns•Review with feedback to senior management on financial performance and investigation into concerns•Ensure all rebates and additional incomes are collected to support operating income requirements•Conduct weekly & monthly review inputs: Profit & Loss review•Ensure all purchasing decisions are in line with strategic direction•Ensure the effective management of ranges and conduct annual and post seasonal range review•Develop store range profiles in conjunction with planner and ranging matrix•Ensure effective range pricing and tiering in line with ranging matrix•Management of master data•DC allocations / replenishment management•Monitor performance of individual articles both local and international in terms of selection, negotiation, order, delivery, in store presentation, marketing and clearance (entire product life cycle)•Joint management and involvement in all imports and shipping process•Conduct aged stock management analysis•Develop store range profiles in conjunction with planner•Ensure the regular analysis of markdowns•Manage the performance of the line through sales, promotion costs, markdowns, inventory, product quality and pricing•Establish, build and maintain strategic alliances with suppliers•Conduct regular supplier reviews•Setting up supplier strategy and business planning•Ensure appropriate and ethical behavior in all supplier dealings•Actively manage vendor performance, contract negotiation•Ensure the management of quality of products•Understand customer segmentation•Comprehensive competitor analysis•Constant inquiry into understanding market happenings •Promotional planning and management•Develop the Private Label strategy and deliverable targets

Mar 2019 - Feb 2021

Category Manager: Barbeque, Camping, Outdoor, And Patio

Johannesburg Area, South Africa

•Develop the category strategy trough a deep and always-live category analysis process•Strategic promotional marketing forward planning•Strategic liaison, communicate effectively and clearly with internal stakeholders, and external stakeholders, such as suppliers and agencies, communication of relevant strategic information•Strategic relationship management, with both internal and external stakeholders•Strategic supplier relationship management and trading term negotiations•Manage the implementation of the strategy and go-to-market tactics across the wide array of store formats and their sub-formats (Hypers, Supers, Franchise and Africa alignment)•Management of all category related K.P.I and their derivatives – such as sales performance, trading margin performance and gross profit performance – ensure that in line with current financial and strategic planning•Management of category administration and total master data accountability•Assortment planning, floor space and space allocation management, visual merchandising management, inventory planning, price planning, promotional stock planning, import management (end-to-end) •Private label programme management and development•Manage vendor financial performance, through the application of the vendor scorecard tool (vendor performance is tracked, any out of line performances on key measures are addressed through mutually agreed plans of action)•Manage vendor service level agreements, ensuring that vendors do not deviate from the S.L.A, any negative deviations are dealt with in order to prevent future S.L.A failures•Manage communications and integration of tasks to the regional operational teams and merchandising companies – this to ensure that the current merchandise directives are correctly implemented•Information management – consistent 360 degree informational analysis on key business interests (internal and external) – in order to continually derive and deliver tangible benefits

May 2018 - Feb 2019

Category Manager: Garden Power, Garden And Pool

Durban Area, South Africa

•Customer-centric category management: analysis, insight generation, initiative development, strategic & tactical planning•Negotiate competitive cost prices to increase sales and deliver improved target margins•Source and procure innovative and alternative products to maximise profitability•Procure a relevant range of merchandise based on customer needs and wants•Develop, translate and promote merchandising solutions to achieve business goals and influence financial performance•Develop and manage a Private label range•Grow market share through analysis of market trends and competitor activity•Strategic Global Sourcing•Quality management•Conduct DC and store visits to drive supply chain•Review under-performing categories and develop solutions to improve performance•Develop and plan monthly promotions (either stand alone or part of the chain promotions)•Negotiate space within the monthly catalogues•Peruse advertisements and approve layouts•Allocate marketing budgets for merchandising, point of sale and promotional campaigns•Build and maintain relationships with suppliers to achieve mutually beneficial outcomes•Compose post implementation feedback at the end of the season•Optimisation of inventory through active assortment planning. •Negotiate the return and replacement of slow selling stock•Leverage sales, optimise margins and gross profit, stock turn and manage expenses•Translate available information, data and findings into specific, actionable recommendations that add value to business planning•Analyse financial data to accurately diagnose business realities, identify key issues and forecast accurate financials•Identify key factors and trends that impact on financial performance and implement plans to mitigate risks and capitalise on opportunities•Execute tactical buying plans and category specific growth strategies•Lead cross-functional teams to achieve team goals•Effectively manage and deliver projects to achieve strategic objectives

Jul 2015 - Apr 2018

Store Manager

Johannesburg Area, South Africa

•Managed all operational functions including receiving, sales floor, till podiums, stockroom, security, service provider management, negotiations and OHASA compliance•Administered and coordinated online business logistics: 70% of DionWired online trade is conducted though the DionWired Woodmead store•Administered and coordinated the DionWired Centralised Repairs Service Centre (Pretoria, Johannesburg, and Rustenburg)•Directed and lead a management team consisting of the following direct reports: 1 Store Manager, 5 Senior Managers and 4 Junior Managers•Responsible for selection, recruitment and development of workforce as well as disciplinary processes•Created a succession pipeline: conducted performance appraisals, analysed learning needs and initiated development plans for talented individuals•Drove sales, optimised gross profit, stock turn and monitored cost-to-sell targets. Analysed store reports and trends to make informed decisions•Executed action plans to reduce expenses and increase sales to deliver increased profit

Jul 2012 - Jun 2015

Store Manager

Pretoria Area, South Africa

•Managed all operational functions including receiving, sales floor, till podiums, stockroom, security, service provider management, negotiations and OHASA compliance•Managed Foods and Hot Foods counter•Administered and managed all processes during store revamp and expansion initiatives•Directed divisional foods model store seasonal implementation•Led 3 managers, 8 supervisors, 28 employees and service providers•Responsible for selection, recruitment and development of workforce as well as disciplinary processes•Created a succession pipeline: conducted performance appraisals, analysed learning needs and initiated development plans for talented individuals•Drove sales, optimised gross profit and monitored cost-to-sell targets•Analysed store reports and trends to make informed decisions as well as compiled reports for the use of H.O executive, divisional and regional meetings•Executed action plans to reduce costs and increase sales•Managed visual department efficiently to ensure adherence to brand principles and guidelines, generate sales and minimise costs

Oct 2009 - Jun 2012

Foods Manager

Rustenburg Area, South Africa

•Managed a team of 2 departmental managers, 8 supervisors, 43 employees and service providers•Second in charge of store: direct and instruct an additional 6 management members, across all disciplines in store•Managed and accountable for all foods departments within store•Mentored and developed management trainees, in functional and leadership areas•Responsible for visual merchandising, customer services, operations, finance and administration

Apr 2007 - Sep 2009

Foods Departmental Manager

Pretoria Area, South Africa

•Managed a team of 5 supervisors, 21 employees and service providers•Responsible for Long Life, Perishable, Frozen and Hot Foods departments•Reviewed and updated the Foods Catalogue based on customer profiles•Responsible for visual merchandising, customer services, operations, finance and administration

Jul 2005 - Mar 2007

Foods Departmental Manager (Trainee)

Pretoria Area, South Africa

•Joined the Woolworths management trainee programme and received training at the Centurion store in Gauteng, a large full line store•Training included finance, operations, clothing and home, visual merchandising and customer services•Training specialisation: Foods Departmental Manager

Mar 2005 - Jun 2005
Team & coworkers

Colleagues at Mitre 10 (New Zealand) Limited

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FAQ

Frequently asked questions about Michail Dintchev

Quick answers generated from the profile data available on this page.

What company does Michail Dintchev work for?

Michail Dintchev works for Mitre 10 (New Zealand) Limited.

What is Michail Dintchev's role at Mitre 10 (New Zealand) Limited?

Michail Dintchev is listed as Category Manager: Power Tools and Power Garden at Mitre 10 (New Zealand) Limited.

What is Michail Dintchev's email address?

AeroLeads has found 1 work email signal at @mitre10.co.nz for Michail Dintchev at Mitre 10 (New Zealand) Limited.

Where is Michail Dintchev based?

Michail Dintchev is based in Auckland, New Zealand while working with Mitre 10 (New Zealand) Limited.

What companies has Michail Dintchev worked for?

Michail Dintchev has worked for Mitre 10 (New Zealand) Limited, Torpedo7 Group Ltd, Makro South Africa, Pick N Pay, and Massdiscounters T/A Game And Dionwired.

Who are Michail Dintchev's colleagues at Mitre 10 (New Zealand) Limited?

Michail Dintchev's colleagues at Mitre 10 (New Zealand) Limited include Dale Johansen, Krystle Quine, Jyllian Cruz, Kimia Hirantner, and Wane Tuwairua Whaanga.

How can I contact Michail Dintchev?

You can use AeroLeads to view verified contact signals for Michail Dintchev at Mitre 10 (New Zealand) Limited, including work email, phone, and LinkedIn data when available.

What skills is Michail Dintchev known for?

Michail Dintchev is listed with skills including Negotiation, Retail Buying, Fast Moving Consumer Goods, Pricing Strategy, Analytical Skills, Trend Analysis, Budgeting, and Forecasting.

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