Key Responsibilities:Provided 1:1 coaching sessions for Account Executives and Sales Managers, focusing on improving individual and team performance.Delivered both online and onsite training programs on essential Sales Soft Skills, tailored to meet the needs of diverse sales teams.Conducted evaluations and business planning for sales departments, helping to optimize operations and strategic planning.Developed comprehensive Go-to-Market (GTM) strategies, including whitespace analysis, competitive benchmarking, SWOT analysis, and best practice identification.Assessed sales reps' skill levels and capacity, proactively identifying current and future needs related to resources and tools.Core Topics Covered:Building Trust and Rapport with ProspectsConducting Successful Discovery MeetingsNegotiation and Closing TechniquesObjection Handling StrategiesEffective Storytelling in SalesQualification Methodologies (MEDDIC, BANT)Application of Sandler Sales Methodology and Challenger Sale ModelAchievements:Successfully increased sales team effectiveness through structured coaching and tailored training programs.Helped clients improve sales process efficiency and close rates by implementing customized strategies based on market and internal analysis.Supported clients in improving their GTM execution, contributing to market share growth and better competitive positioning.

Building and Leading the EMEA Inside Sales Team covering West, North and Central Europe - based in Amsterdam.Trained and Coached new hires to bring the best out of every Sales Rep.Screened, Interviewed, Hired and On Boarded new Sales Reps.As Operations Leader, I am closely collaborating with Marketing, Product Directors, Country Managers and Trainers to optimize our GTM Strategy, launch new campaigns and anticipate needs for EMEA Programs.Setup KPIs, Annual and Quarterly Targets, Rules of Engagement, Sales Operations Processes and Dashboards. Having regular 1:1 sessions with my team as well as coaching and training sessions. Identifying and building trainings roadmaps.Running Sales Effectiveness Programs, delivering onsite and remote trainings sessions to the entire Masimo Salesforce, providing individual coaching to Sales Reps and Clinical Specialists for maximizing productivity and success.

ESEF Project for EMEA Region : Led and coached the Sales Team of Regional Sales Directors (5 RSDs) covering EMEA Countries - SaaS Cloud Solutions - Accountable for team’s management and company’s growth and expansion in EMEA region.Supervised, Coached, Monitored and Optimized Team’s performance and Pipeline Generating Activities, Quota achievement, actively participated in Customer and Partner facing meetings. Screened, Interviewed, Trained and Onboarded new Talent.Established new KPIs and submitted accurate weekly Revenue Forecast to the EMEA VP of Sales.

Managed Key Accounts (Named) in Central and Eastern European Region - Financial Institutions and Industries, Cross - Selling and Up-Selling activities, On Premise Tech/ Middleware/ Apps and Cloud Solutions and helped my customers manage their IT Infrastructure and Critical Operations. Drove annual sales quota of more than 5m$.Successfully promoted the adoption of Oracle Engineered Systems in CEE Region (Exadata and Oracle Database Appliance). Focused on adoption, consumption and customer success of Oracle On Premise and Cloud Services (SaaS, DbaaS, HaaS).From FY15 and on I was promoted to a team leader, leading 5 KAMs in CEE region

Cold calling, meeting customers and delivering presentations, closing deals, communication with C-Level Executives, hire and coach new sales reps.Responsible for growing company’s revenue from a start-up to a major software company in Greece facing competition from major companies such as Vodafone, Entersoft and Singular Logic.I also managed to sign two strategic alliances with Cosmote (Deutche Telecom company) and Singular Logic as partners for our SaaS applications.iLink grew under my sales initiatives from a company of 3 to a company of 18 people. Closed more than 190 deals within 3 years, in some of the largest industries (Oil companies, FMCG Companies, Logistics)