Marketing Operations Manager
Current- Led a successful marketing platform transition, developing workflows, overseeing data transfer, and integrating additional platforms. Collaborated closely with cross-functional teams to ensure seamless implementation.
- Facilitated various onboarding training, developing sessions and materials to empower individuals in utilizing the platform effectively.
- Designing and implementing processes and workflows for marketing initiatives including emails, events, paid media, and web campaigns. Identified areas for improvement in existing workflows and developed new procedures.
- Conducting analyses across multiple data sets and tools to uncover trends and insights.