Michał Figaszewski Email & Phone Number

Gliwice, Pl

◾️ Coordinating the work of a small team dedicated to managing specific brands,◾️ Creating marketing communication strategies for selected brands and enhancing their visibility,◾️ Developing and implementing marketing plans that cover both online and offline activities,◾️ Exploring new areas for brand promotion,◾️ Efficiently managing the marketing budget,◾️ Monitoring the results of the implemented strategy,◾️ Ensuring consistency in social media communication (Facebook, Instagram, LinkedIn, YouTube, etc.),◾️ Coordinating branding and event-related activities,◾️ Collaborating closely with marketing agencies and retail networks,◾️ Maintaining contact with business partners,◾️Working closely with the sales department.

◾️ Developing and implementing the operational strategy of the company,◾️ Monitoring operational expenses, budget control, and taking actions to achieve complex financial goals,◾️ Analyzing operational results, identifying areas for improving efficiency and effectiveness, recommending corrective actions, implementing changes, and monitoring outcomes,◾️ Identifying and minimizing risk, creating contingency plans, and managing crises,◾️ Creating an environment conducive to team development and achieving organizational objectives,◾️ Close collaboration with the CEO and department leaders to ensure consistency in the company’s actions.

Gliwice

🚀 Marketing Project Management:◾️ Full responsibility for the preparation, planning, and execution of the company's participation in international trade fairs, such as GaLaBau in Nuremberg, BAU in Munich, and FSB in Cologne.◾️ Coordinating team activities, managing the booth, and establishing business contacts.🌐 Building Brand Image and Awareness:◾️ Developing strategies for building the brand image and increasing its visibility in the market.◾️ Creating concepts and actions that positively impact the brand's image in the eyes of customers and business partners.📰 Preparing Press and Promotional Content:◾️ Editing press releases, industry articles, and promotional materials.◾️ Ensuring consistency in communication tone and messaging identified in the marketing strategy.🎙️ Giving Interviews and Media Comments:◾️ Representing the company in the media by giving interviews, preparing comments, and responding to journalists' inquiries.◾️ Building a positive brand image in media relations.

Silesian Voivodeship

◾️ conducting interviews to promote the event,◾️ collaboration with sponsors and partners,◾️ coordination of the event venue,◾️ cooperation with services (Police, Fire Department, Ambulance).

Gliwice, Silesian Vovoidship

◾️ developing a marketing strategy and visual identification for an individual client,◾️ preparing and publishing posts on social media (Facebook, Instagram). The project's objective was to create a social media action plan that the healthcare industry client could easily continue independently. In Q4 2021, thanks to my work, the number of Facebook profile followers increased by 124%, while the net number of followers increased by 84%. All activities were based on inbound marketing. The value of the provided content allowed for the generation of new sales leads.

Katowice, Silesian Voivodeship

◾️ supporting Newsroom and Live Program departments,◾️ close collaboration with journalists and reporters,◾️ maintaining good relationships with contractors and guests,◾️ interacting with listeners,◾️ managing the brand's positive image,◾️ creating and maintaining visual identity,◾️ preparing advertising and promotional texts,◾️ preparing competition settlements,◾️ archiving the work of the commercial spot production studio,◾️ preparing reports for ZAiKS and voiceover payment settlements,◾️ implementing process improvements,◾️ creating and presenting reports,◾️ responsibility for office equipment and corporate gadgets.As part of promotional activities, I co-created numerous events:◽️ Arena Moto Show (Antyradio),◽️ Summer Chill (ZET Chilli / Chillizet),◽️ CST 7R MTB Team (Radio ZET),◽️ EFS European Picnic (ZET Gold / Meloradio),◽️ CST 7R MTB Gdynia Marathon (Radio ZET),◽️ Antyradio's Antyfest,◽️ Europa na widelcu (ZET Gold / Meloradio),◽️ Bike Atelier MTB Marathon (Antyradio),◽️ "Śląskie. Tu rozmawiamy" - Local Heroes (Antyradio).