Established the PR & Communications function for Publicis Groupe Czech Republic by formulating the local communications strategy, launching and scaling various marketing channels and developing public relations with key audiences. Integrated PR, content marketing, social media, emailing and event management into a unified strategy to support long-term business growth.- Achieve a broad media presence: Between 2020-2023, Publicis Groupe was one of the advertising agencies with the highest media coverage on the Czech market. - Achieved TOP 3 most followed company profiles on LinkedIn among Czech advertising agencies with the highest engagement rate. - Launched new relationship management platforms for existing clients: Regular mailings with an average 37% open rate / 7% CTR and client conferences with NPS 70.- Established internal communication processes and managed key communication channels including intranet and internal newsletter.

Public relations for Kindred Group, formerly the largest independent Czech advertising holding. Development of a communication strategy for each holding company (mainly Red Media and Nydrle agency) with a special focus on the personal PR of CEO Michal Nýdrle.- Development and implementation of a PR strategy for a newly formed holding. Building a strong image of the Kindred Group as a challenger and innovator in the marketing/advertising industry.- Achieved a broad media presence: from a no-name agency to one of the most quoted advertising companies on the market.- Awarded at Fénix Content Marketing 2014 for a self-promo campaign "10 Years of Nydrle".- Responsible for special projects for key clients, e.g. communication strategy and year-long personal Twitter account management for a CEO of one of the largest 20 Czech companies.

Covering marketing and advertising news for the most influential marketing magazine on the market.- In-depth knowledge of the work of journalists and their needs, as well as the processes of one of the largest publishing houses in the Czech Republic.- Building and maintaining relationships with a wide network of marketing and PR managers in various industries.- During this period, Marketing&Media was awarded B2B Magazine of the Year at the Časopis roku 2010 Awards.Focused on the following areas:- Digital marketing- Beer industry- Real estate sector- Betting market

Czech representative in the jury of Epica Awards creative competition in Paris.

Developed communications strategy and maintained regular contact with journalists covering architecture, construction and home interiors.- Long-term communication strategy and implementation - Managing the production of the architecture exhibition Salon dřevostaveb- Event production (presence at trade fairs, open days)- Web administrationAchievements: - Start of long-term image building of Domesi as an expert and leader in the field of timber architecture. - Articles about Domesi, a previously unknown company, were published in a wide range of media (iDnes.cz, Home, Dolce Vita, Stavitel, ČRo, Radio1 etc.).