At Website, I lead the PPC and SEO departments, driving strategic growth and delivering measurable results for a diverse portfolio of clients. My role focuses on data-driven decision-making, innovation, and project management to achieve client objectives. Specifically, I oversee:Website Optimisation: Developed and maintained websites, regularly updating product pages, improving site performance, and ensuring seamless user experiences to drive conversions.SEO Optimisation: Implemented on-page and off-page strategies to boost search rankings and increase organic traffic for client websites.PPC and Paid Advertising: Conducted A/B testing and audience segmentation to optimise campaign performance and maximise ROI.Performance Reporting and Conversion Tracking: Designed and implemented comprehensive tracking systems using GA4 and GTM to monitor KPIs, analyze user behavior, and deliver actionable performance insights to improve campaign effectiveness.In addition to these responsibilities, I build and maintain strong client relationships, gaining a deep understanding of their unique business needs to deliver tailored, results-driven strategies that align with their goals

As the owner of Global Dermal Fillers, I launched and developed this international e-commerce platform to meet the growing demand for high-quality dermal fillers. Building on the success of its sister company, Aesthetic Medicine, I expanded into global markets with a focus on scalability, compliance, and operational efficiency. My responsibilities include:Global Market Expansion: Established and managed partnerships with international suppliers to secure high-quality products at competitive prices.Localized Marketing Strategies: Designed region-specific marketing campaigns tailored to diverse audiences across America, Africa, Asia, and other regions.E-commerce Development: Directed the development of a user-friendly e-commerce platform to provide a seamless shopping experience for global customers.Compliance and Certification: Ensured adherence to international regulations and obtained the necessary certifications for product distribution in multiple markets.SEO and Paid Media: Implemented advanced SEO strategies and launched targeted Google Ads campaigns to drive traffic and maximize conversions.Analytics and Performance Optimization: Leveraged tools like GA4 and GTM to track user behavior, monitor performance metrics, and fine-tune strategies for profitability.In addition to these tasks, I oversee daily operations, manage supplier relationships, and continuously explore opportunities to scale and innovate in the competitive global market.

As the owner of Aesthetic Medicine, I created the branding and the e-commerce platform, positioning it as a leading player in the industry. My role focuses on strategic oversight, business growth, and leveraging innovative e-commerce solutions to drive measurable results. Specifically, I oversee:E-commerce Strategy and Management: Directed the development and management of a fully branded WordPress e-commerce store, ensuring a seamless user experience and operational efficiency.SEO Optimization: Defined and implemented on-page and off-page SEO strategies to enhance organic search rankings and drive consistent, high-quality traffic.Paid Media Campaigns: Designed and managed targeted Google Ads campaigns through Google Merchant Center, driving conversions and maximizing ROI.CRM Integration and Automation: Integrated HubSpot to streamline customer relationship management, enabling effective segmentation, automated email campaigns, and enhanced customer journeys.Analytics and Performance Tracking: Used tools such as GA4, GTM, and MouseFlow to monitor performance, gain actionable insights, and fine-tune profitability.In addition to these responsibilities, I manage supplier relationships, oversee daily operations, and continually identify new growth opportunities. By implementing data-driven strategies and leveraging innovative tools, I have built a scalable and profitable e-commerce business.

At WeDev, I played a key role in developing and executing comprehensive digital strategies to deliver measurable growth and performance for a diverse range of clients. My responsibilities included:SEO Strategy Implementation: Designed and implemented tailored SEO strategies to boost search rankings, enhance visibility, and drive organic traffic for client websites.Conversion Tracking and Optimisation: Set up and managed advanced conversion tracking across digital channels using GA4 and GTM, leveraging audience segmentation to analyze user behavior and optimise campaign performance.Performance Analysis and Reporting: Created detailed performance reports to monitor key metrics and KPIs, providing clients with actionable insights to drive continuous improvement.Meta Ads Campaign Management: Developed and managed highly targeted ad campaigns on Meta platforms, utilising audience insights, A/B testing, and performance analysis to maximise ROI.Through a focus on data-driven decision-making and tailored strategies, I consistently delivered results that aligned with client goals and supported their long-term business growth