Co-founder and CEO global of Koolulam.Michal is an entrepreneur and a marketing expert. Michal is in charge of the project's global activity including strategy, growth, Media, branding, and business development. Since Koolulam's formation, Michal has led the project Into great success including global recognition and international prizes, one of them was the Globee Business Award which recognizes woman-led organizations that reinvent themself through COVID.In 2012 she founded her… Show more Co-founder and CEO global of Koolulam.Michal is an entrepreneur and a marketing expert. Michal is in charge of the project's global activity including strategy, growth, Media, branding, and business development. Since Koolulam's formation, Michal has led the project Into great success including global recognition and international prizes, one of them was the Globee Business Award which recognizes woman-led organizations that reinvent themself through COVID.In 2012 she founded her own digital and marketing agency, On-It that provided online services for many businesses worldwide. Later she established different online initiatives too. Michal has given lectures in marketing colleges throughout Israel for years and has also been a consultant and board member in various organizations in Israel and outside of Israel. At the close of 2016, Michal joined Or Taicher and Ben Yaffet to provide her entrepreneurial expertise in constructing an immersive musical experience, which she later named "Koolulam". Show less

In 2014, Michal founded her own digital agency that provides online services to businesses around the world.www.onit-adv.com