Strategy and Digital Transformation• Implementation and management of advanced Lead as a Service platform (Behavio), integrated with Salesforce CRM ecosystem• Implementation of marketing automation system with AI modules for customer behavioral profiling• Optimization of sales processes through automation and communication personalization• Creation of an effective lead scoring and nurturing system, resulting in significant conversion growthMarketing and Communication• Managing brand presence strategy across social media (Instagram, Facebook, LinkedIn, YouTube)• Creating and supervising marketing content: video scripts, product descriptions, promotional materials• Development of content marketing based on SEO principles and data analytics• Design and execution of e-mail marketing campaigns• Building and maintaining relationships with key media in the yachting sectorProject Management• Coordination of participation in international trade shows (Cannes Yachting Festival, Boot Düsseldorf)• Comprehensive design and implementation of exhibition stands• Supervision of marketing materials production and distribution• Managing cooperation with external agencies and subcontractorsAnalytics and Process Optimization• Implementation of real-time analytics system for inbound and outbound campaigns• Conversion path optimization based on advanced behavioral analytics• Monitoring and reporting of KPIs• Identification and implementation of innovative solutions to increase marketing effectiveness

Project and Event Marketing Management• Planning and coordination of participation in international trade shows, including Cannes Yachting Festival and Boot Düsseldorf• Comprehensive design and implementation of innovative exhibition stand concepts• Execution of event strategy, including VIP events and product presentations• Management of marketing materials supply chain, from concept through production to distribution• Effective coordination of cooperation with creative agencies and subcontractorsDigital and Social Media Strategy• Development and implementation of comprehensive brand presence strategy across social media platforms (Instagram, Facebook, LinkedIn, YouTube)• Production of high-quality multimedia content, including:Professional photo sessions and video productionsScripts and storyboardsPost-production and material editing• Design and optimization of email marketing campaignsBrand Development and Industry Relations• Building and maintaining strategic relationships with key media in the Polish yachting sector• Active collaboration with Azimut Yachts global marketing team, participation in international training and product workshops• Development of strategies for building strong brand position in the premium market• Creating consistent brand communication across all channels• Monitoring market trends and adapting communication strategy to changing audience needsCommunication Management• Development and implementation of integrated communication strategies• Creation of unique brand storytelling• Ensuring message consistency across all communication channels

Digital Design and User Experience• Leading UI/UX design initiatives for company's web platforms, with emphasis on user-centered design• Conducting comprehensive user research and implementing findings for interface optimization• Creating intuitive navigation systems and responsive design solutionsTechnical Communication and Documentation• Collaborating with engineering teams to create clear technical documentation• Transforming complex technical information into accessible visual instructions• Creating detailed assembly instructions and product guides• Developing and implementing standardized documentation templatesMarketing and Product Communication• Designing and producing comprehensive product catalogs and marketing materials• Creating engaging visual content for both print and digital media• Developing consistent advertising materials across various communication channels• Managing photography and image editing for product presentationsMultimedia Production• Writing scripts and directing 3D tutorials for product assembly and usage• Creating storyboards and production scripts for technical demonstrations• Overseeing the production of instructional and promotional videos• Implementing motion graphics and animations for product visualizationProject Management• Coordinating with multiple departments to ensure accurate technical representation• Managing timelines and deliverables for various design and video projects• Ensuring brand communication consistency across all materials• Maintaining project documentation and asset libraries