• Full overview and leadership of Sales, Marketing, and Operations• Management of UK and Geneva-based sales and marketing teams 8 people in London, 4 people in Geneva and on-site property managements teams• Commercial and marketing strategy and planning, alignment to expansion strategy• Marketing agency management: PR agencies: Local representation companies for in-market PR presence and cultivation, press trip management, articles in local press, interviews, and local events hosted by PR team. Digital agencies: Website management, paid and organic performance, page views and user journey, SEO and PPC. • Social media managed in house• Advertising • Press trip hosting• Partnership Management• Events: In-house event management as well as overseeing client events (both private and corporate)• Public speaking opportunities: Financial Times Live 2023 / Spear’s 500 2023 / Cannes Film Festival / Luxury Innovation Summit Geneva 2022• Coffee Table Books for Ultima Collection properties: Conceptualisation, agency management, overseeing project from start until print.• Magazine interview articles : Forbes France, Harper’s Bazaar Middle East, Monde Économique• PMS and POS system implementations and trainings for the teams • Representation agency management: Local representation companies for in-market sales and brand presence and cultivation, FAM trip management, local sales events and sales calls, local sales management and negotiations• Property opening strategies with events for local agents, real estate agents and travel agents • Yield Management and forecasting • Reservations oversight, negotiations and reporting • Participation at a number of luxury travel trade shows, speaking opportunities with agents • Affiliation negotiation and implementation

• Sales and business development strategy and planning, alignment to expansion strategyo 2018-2020: Opening of all the markets across all properties, including creating and launching Ultima Collection as a Property Collection o Main markets opened: CIS, GCC, Europe, South America, Europe o Yield management o PMS responsibility and training• Sales team recruitment and training• Trade show presence: ILTM Cannes, LE Miami, DND (Do not Disturb), Pure, Connections, Luxury Travel Mart Russia, ILTM Arabia (ILTM Arabia)• Affiliation Management and Negotiations

Regionally adapted collateral for launches: Aligning regional feedback per previous year’s products with new campaign briefs. Management of copy and design briefs working with digital team, assuring execution per schedulePhoto shoot back office project management: Setting up shoots according to lacks in image libraries and new product launches. Photo Incentive Champion: Project Management 360 degrees Brand Portal managementAll video footage management with Production Company in LondonBack office assistance in creation of new on-board videosProduct Updates and analysis: Aligning product teams, marketing and design team to create the yearly Product Update Manual. Re-creation of strategy, design and executionSocial committees: Movember champion 2014, CSR, social events

Client management (Aelia & the Nuance Group)Promotion/animation design using Photoshop and SketchupPromotional analysis and follow-upForecasting and stock managementHit ParadesCompetition analysesMonthly reportsMonthly newsletters

Event management: all preparations up to the events, organising accomodation and travelling for delegates, F&B, and moreCommunications: writing news articles and newsletters for several airline magazines, both internal and external. Responsible of social media channels, both through Linkedin, Facebook and Twitter.Web: maintenance of intranet and internet sites through Sharepoint. Setting up newsletters in HTML sources in Dreamweaver, editing photos and company icons in Photoshop.

I was responsible for the Nordic budget for the IBM Software Group Marketing. I coordinated marketing events with the quarterly funding and ensured all funding was allocated appropriately and spent on time before each quarter closing. Besides this I also worked as marketing assistant for both Websphere and Information Management, two of IBM's software brands.

I worked closely with staff and clients, benefitting and learning both about customer relationships as well as managing personell. My tasks also involved cashier, merchandising and being responsible for orders and new collections.