Michala Chatel Email & Phone Number

London, GB

London, United Kingdom

• Full overview and leadership of Sales, Marketing, and Operations
• Management of UK and Geneva-based sales and marketing teams 8 people in London, 4 people in Geneva and on-site property managements teams
• Commercial and marketing strategy and planning, alignment to expansion strategy
• Marketing agency management: PR agencies: Local representation companies for in-market PR presence and cultivation, press trip management, articles in local press, interviews, and local events hosted by PR team..
• Social media managed in house
• Advertising

Geneva Area, Switzerland

• Sales and business development strategy and planning, alignment to expansion strategyo 2018-2020: Opening of all the markets across all properties, including creating and launching Ultima Collection as a Property.
• Sales team recruitment and training
• Trade show presence: ILTM Cannes, LE Miami, DND (Do not Disturb), Pure, Connections, Luxury Travel Mart Russia, ILTM Arabia (ILTM Arabia)
• Affiliation Management and Negotiations

Geneva Area, Switzerland

Regionally adapted collateral for launches: Aligning regional feedback per previous year’s products with new campaign briefs. Management of copy and design briefs working with digital team, assuring execution per schedulePhoto shoot back office project management: Setting up shoots according to lacks in image libraries and new product launches. Photo.

Geneva Area, Switzerland

Client management (Aelia & the Nuance Group)Promotion/animation design using Photoshop and SketchupPromotional analysis and follow-upForecasting and stock managementHit ParadesCompetition analysesMonthly reportsMonthly newsletters

Event management: all preparations up to the events, organising accomodation and travelling for delegates, F&B, and moreCommunications: writing news articles and newsletters for several airline magazines, both internal and external. Responsible of social media channels, both through Linkedin, Facebook and Twitter.Web: maintenance of intranet and internet.

I was responsible for the Nordic budget for the IBM Software Group Marketing. I coordinated marketing events with the quarterly funding and ensured all funding was allocated appropriately and spent on time before each quarter closing. Besides this I also worked as marketing assistant for both Websphere and Information Management, two of IBM's software.

I worked closely with staff and clients, benefitting and learning both about customer relationships as well as managing personell. My tasks also involved cashier, merchandising and being responsible for orders and new collections.

Master Of Science In Management, Marketing

B.Sc. Business, Business Administration And French Social Science

Bachelor dissertation Result: 12,00 (Equivalent A*) CSR implementation within multinational companies (VELUX A/S)

Bachelor Of Science, International Marketing

A Levels, Mathematics And Social Science

Activities and Societies: I was a prefect in 13th grade, taking care of 11th and 12th grade students. A prefectship involves helping out.

Education record