Michał Dębek personal email
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With over 20 years of experience in marketing and market research, I am passionate about helping video game developers and publishers create better games for their audiences. As the co-founder, CEO, and head of research at Try Evidence, I lead a team of psychologists and gaming professionals who provide clear and reliable data that drive right decisions from insights. We specialize in UX/CX research, playtests, biofeedback, silent reviews, game ranks predictions, industry research, and quantitative surveys on global gamers. We use scientific methods and cutting-edge technologies to measure and optimize the emotional and cognitive responses of players, as well as their satisfaction and loyalty. Our goal is to bring peace of mind, fresh ideas, and a reality check to our clients, who range from indie studios to AAA publishers.
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Senior Managing PartnerTryevidenceWrocław, Pl
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MentorFuturegames Warsaw Oct 2023 - PresentWarsaw, Mazowieckie, PolandMentoring in the field of psychology in video games, psychological aspects of marketing communication of games, UX research and market research in the game industry. -
Senior Managing PartnerTryevidence May 2019 - PresentWrocław, Woj. Dolnośląskie, PolskaTry Evidence is a research facility & consultancy for the growth of VG developers and publishers. We love to provide clear & reliable data that drive right decisions from insights based on: * UX/CX research, playtests designed and supervised by psychologists and gaming professionals* Consumer bio-feedback: eye tracking, facial emotional expression, galvanic skin response and heartbeat rates* Silent / mock reviews and metascore predictions from game industry professionals* Actionable industry research / OSINT* Large scale quantitative research on global gamersWe’re here to bring you peace of mind, fresh ideas, and a reality check of your concepts.https://tryevidence.comRight decisions, data driven.
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Business ConsultantMerit Lead Jan 2012 - Jun 2019Wrocław Area, Poland• conducted qualitative and quantitative market research• prepared strategic insights for various clients• advised in marketing strategies• advised in customer experience management -
Assistant ProfessorUniversity Of Wroclaw Oct 2014 - Sep 2018Wroclaw, Lower Silesian District, Poland• consumer psychology & behaviour• customer experience management• psychology in advertisement• psychology of consumerism• general psychology• methodology of psychosocial research• branding• coaching• 360 degree feedback -
LecturerWroclaw University Of Science And Technology Sep 2012 - 2016Wroclaw, Lower Silesian District, Poland• methodology of psychosocial research• environmental psychology -
LecturerWyższa Szkoła Bankowa We Wrocławiu Feb 2012 - Oct 2014Wrocław Area, Poland• general psychology• industrial-organizational psychology• managerial psychology• economic psychology • psychology of investment -
Marketing DirectorMedicus Aparatura I Instrumenty Medyczne Apr 2011 - Dec 2011Wrocław Area, Poland• created the new marketing strategy - 4 business units incl. strong B2B and a healthcare B2C solutions (Lower Silesian ENT Center / 2 clinics, specialized hearing-aid consulting studios / 24 locations)• restructured the marketing department• leaded the marketing team of marketing & brand managers
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Marketing DirectorTechland Nov 2008 - Dec 2010• represented the Company in Poland• created and executed the marketing and publishing strategy• cooperated with Sales Department – sales strategy• close cooperated with Financial Department – budgets• managed a team of specialists and managers• managed various projects (executive production, project management, brand management)• cooperated with third parties (both polish and international)• archieved significant improvement of company’s operations in Poland• managed and executed market research with strong focus on consumers’ insights -
Pr & Marketing ManagerTechland Jun 2007 - Nov 2008• restructured the marketing & PR department, built an effective team• built the new Company’s image and its publishing tactics in Poland• managed a team of specialists • trained partners (e.g. EMPiK, MediaMarkt, Saturn)• cooperated with Sales Department (preparation of sales offer)• cooperated with International Trade Department (supporting licenses acquisitions)• cooperated with third parties (both polish and international)
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Pr & Marketing ManagerDlastudenta.Pl Feb 2006 - Mar 2007• built the image and represented the Company• built external and internal communication• managed the PR and marketing team• developed a better product functionality • created comprehensive strategy for the Sales Department• coop. with the board of directors - transformed a local website into the Polish-wide portal -
Promotion Specialist / Brand Marketing & Pr DivisionPpg Mar 2004 - Mar 2006Wrocław, Dolnośląskie, Poland• close cooperated with packaging manufacturers• cooperated with external promotion & creative agencies (BTL materials)• performed packaging design and control of its final quality• supervised the process of replacing packaging design• created various advertising and promotional materials, copywriting -
Small Business OwnerRuda Btl Micro-Agency Jan 1998 - Jan 2004• publishing and advertising business • responsibility for the whole publishing process• establishing contacts, negotiations, sales • comprehensive project execution
Michał Dębek Skills
Michał Dębek Education Details
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Marketing/Marketing Management, General -
Applied Psychology
Frequently Asked Questions about Michał Dębek
What company does Michał Dębek work for?
Michał Dębek works for Tryevidence
What is Michał Dębek's role at the current company?
Michał Dębek's current role is Senior Managing Partner.
What is Michał Dębek's email address?
Michał Dębek's email address is mi****@****ail.com
What schools did Michał Dębek attend?
Michał Dębek attended Cim | The Chartered Institute Of Marketing, University Of Wroclaw, Politechnika Wrocławska / Wroclaw University Of Technology.
What skills is Michał Dębek known for?
Michał Dębek has skills like Market Research, Marketing Communications, Marketing Strategy, Strategy, Management, Marketing Management, Business Strategy, Marketing Research, Analysis, Advertising, Project Management, B2b.
Who are Michał Dębek's colleagues?
Michał Dębek's colleagues are Joanna Buganik, Anna Łada-Grodzicka, Maciej Zmuda-Adamski, Julien Zelus, Roksana Burdzińska.
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