Michelle Levine Haenlein Email & Phone Number

Paris Area, France

Mink.Digital is a boutique agency that specializes in online strategy and ecommerce for brands.Clients:USM U. Schärer Fils FranceUSM Modular Furniture USALaurence DacadeMaison Philippe HurelJulie de Libran ParisMarin MontagutAlix D. ReynisSpicee MediaSonia RykielLouis Vuitton

- Managed the e-commerce team based in Paris- Evangelized and provided strategic and tactical support in the execution of artist based direct-to-consumer e-commerce programs- Had operational oversight of Universal Music’s direct-to-consumer platform- Established business models, KPIs and revenue targets- Established annual e-marketing plan- Managed P&L---Main projects :- New Magento Enterprise e-commerce platform- New direct-to-consumer brand identity

Paris Area, France

- Managed agency /client relationship- Provided strategic input and managed a team of 6 project managers- Created digital strategies and worked with the planning and creative teams to develop and execute digital strategies- Managed financial performance- Ensured alignment with stated goals, objectives and strategy- Managed projects to deliver on cost, quality, and timing targets---Main projects :- Guerlain.com, global e-commerce website- Guerlain - La… Show more - Managed agency /client relationship- Provided strategic input and managed a team of 6 project managers- Created digital strategies and worked with the planning and creative teams to develop and execute digital strategies- Managed financial performance- Ensured alignment with stated goals, objectives and strategy- Managed projects to deliver on cost, quality, and timing targets---Main projects :- Guerlain.com, global e-commerce website- Guerlain - La Petite Robe Noire digital launch- Clarins - Mon Fil Rouge Beauté mobile app (won the 2013 Grand Prix Stratégies) Show less

Paris Area, France

- Managed intern and extern resources, schedules and quality of deliverables through the full project life cycle : story-boarding, functional and ergonomic specifications, user case scenario, design, tests, delivery and completion.- Supervised product shooting- Managed the online catalog and implementation of each new seasonal collection- Managed marketing and promotional campaigns based on the strategy and the needs expressed by each brand. - Reported on the business… Show more - Managed intern and extern resources, schedules and quality of deliverables through the full project life cycle : story-boarding, functional and ergonomic specifications, user case scenario, design, tests, delivery and completion.- Supervised product shooting- Managed the online catalog and implementation of each new seasonal collection- Managed marketing and promotional campaigns based on the strategy and the needs expressed by each brand. - Reported on the business activity---Main projects :Created, launched and operated the e-commerce websites of Aigle, Erès, Alain Figaret, Hom and Newman Show less

Région De New York City, États-Unis

- Managed several interactive projects for cosmogirl.com and seventeen.com (Hearst Magazines Group).- Provided consulting on the development and implementation of interfaces for the dynamic creation of quizzes, newsletters and contests.

Paris Area, France

- Presentated online loyalty solutions to senior-level marketing/e-commerce executives- Managed proposals, negotiated affiliation agreements, and developed partnerships with key clients such as Avis, Go Voyages, Packard Bell, Made in Design.- Managed relationships with 25 clients, provided consulting on marketing strategies, redemption rate definitions, and communication campaigns related to the loyalty program.- Implementated charitable partnerships that permitted the members of… Show more - Presentated online loyalty solutions to senior-level marketing/e-commerce executives- Managed proposals, negotiated affiliation agreements, and developed partnerships with key clients such as Avis, Go Voyages, Packard Bell, Made in Design.- Managed relationships with 25 clients, provided consulting on marketing strategies, redemption rate definitions, and communication campaigns related to the loyalty program.- Implementated charitable partnerships that permitted the members of the loyalty program to donate their collected miles to Médecins Sans Frontières (Doctors without Borders) and Action Contre la Faim (Action against Hunger). Show less

Paris Area, France

- Managed leads and ad sales with major clients- Developed the music category by signing yearly deals with major record companies.- Managed national advertising campaigns (100,000 billboards throughout France). Main accounts : M6, Universal, Cyberpresse, Se Loger, Sony Music, BMG, Universal record company, Carat Affichage, Optimédia, Publicis.