Michal Frenkiel ๐ŸŽ—๏ธ

Michal Frenkiel ๐ŸŽ—๏ธ Email and Phone Number

Vice President Marketing, Israel General Manager @ Cenevo (Formerly Labguru & Titian Software)
Israel
Michal Frenkiel ๐ŸŽ—๏ธ's Location
Israel, Israel
Michal Frenkiel ๐ŸŽ—๏ธ's Contact Details

Michal Frenkiel ๐ŸŽ—๏ธ work email

Michal Frenkiel ๐ŸŽ—๏ธ personal email

About Michal Frenkiel ๐ŸŽ—๏ธ

As the VP Marketing at Labguru, I am responsible for all marketing activities of the company, a leading provider of Lab Data Management software for life science companies. With over 13 years of experience in this role, I have developed and implemented effective marketing strategies and plans that have increased brand awareness, customer retention, and revenue growth for Labguru.My core competencies include inbound and outbound marketing, branding and awareness, website development and optimization, SEO, social media marketing, marketing communication, PR, and advertising. I have also built strong relationships with key stakeholders, partners, and media outlets, and have led the company through several strategic changes, such as rebranding, product development, and revenue model transformation. I am passionate about delivering value to our customers and enabling research continuity and compliance with Labguru.

Michal Frenkiel ๐ŸŽ—๏ธ's Current Company Details
Cenevo (Formerly Labguru & Titian Software)

Cenevo (Formerly Labguru & Titian Software)

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Vice President Marketing, Israel General Manager
Israel
Website:
cenevo.com
Employees:
109
Michal Frenkiel ๐ŸŽ—๏ธ Work Experience Details
  • Cenevo (Formerly Labguru & Titian Software)
    Vice President Marketing, Israel General Manager
    Cenevo (Formerly Labguru & Titian Software)
    Israel
  • Labguru (Biodata Ltd.)
    Vice President Marketing
    Labguru (Biodata Ltd.) Dec 2010 - Present
    Cambridge, Massachusetts, Us
    Responsible for all marketing activities of the company and online sales, including:โ€ข Marketing strategy and planningโ€ข Inbound and Outbound marketingโ€ข Branding and awareness strategy and implementation- from changing the productโ€™s name, logo creation, brand identity, and guidelinesโ€ข Website redesign, development, and ongoing changes โ€ข SEO strategy and implementationโ€ข Social Media marketing โ€“ LinkedIn, Facebook, Twitterโ€ข Marketing communication- Conferences, webinars, sales materials, case studies, whitepapers, presentations, etcโ€ข PR- Choosing the PR firm and working with their personnel on day to day basis, including high involvement in crafting press releasesโ€ข Advertising- PPC campaigns, retargeting, display adsโ€ข Lead nurturing strategy, planning and implementation
  • Cognifit Ltd.
    Vp Marketing
    Cognifit Ltd. Sep 2009 - May 2010
    San Francisco, Ca, Us
    * Responsible for all marketing activities of the company and online sales* Leading a change in the companyโ€™s strategy, moving from B2B orientation to B2C and B2B2C* Heading marketing communication operations including re branding, creating market awareness, hiring PR firms world-wide and creating new sales material* Developing and implementing new online sales strategy, including implementation of a new website, free trial product, SEO, SEM and an Affiliate plan. Since joining the company traffic to website doubled and sales grew accordingly* Structuring a new website for B2B partners
  • Babylon
    Vp Marketing
    Babylon Sep 1997 - Sep 2005
    Tel Aviv-Yafo, Tel Aviv, Il
    โ€ข Responsible for all marketing and business development activities from the first day of the company, bringing the company to 28 million users with worldwide recognition and strong brand name. โ€ข Developed marketing communication operations and built relationships with leading Internet companies and PR firms world-wide, generating over 1000 articles about Babylon worldwide. โ€ข Developing and implementing the new revenue model, including negotiation of private label, content, advertising, and distribution agreements. Leading the company from a โ€œdot.comโ€ company into a software company with a growing revenue stream.โ€ข Responsible for online sales of the company, developing online marketing and sales strategy, which lead to a steadily growing revenue stream. โ€ข Leading and implementing from scratch all corporate marketing activities to support our growing world-wide sales team.
  • Fulbright & Jaworski Llp
    Foreign Attorney
    Fulbright & Jaworski Llp Jan 1996 - Dec 1996
    Global, Gb
    โ€ขDrafted documentation for public NASDAQ offerings, including seven Initial Public Offerings, dealing on daily basis with the SEC.โ€ขPrepared and filed reports required by the U.S. Securities and Exchange Commission.โ€ขStructured joint ventures. โ€ขClient focus on Israeli hi-tech firms.
  • Yigal Arnon & Co.
    Associate
    Yigal Arnon & Co. Jun 1993 - Nov 1995
    Tel Aviv, Il
    โ€ขPrepared private placement memoranda and prospectuses for public equity offerings and represented companies before the Tel Aviv Stock Exchange and the Israel Securities Authority. โ€ขResponsible for general corporate and securities practice of Israeli and American clients, including documentation for joint ventures, mergers and acquisitions, commercial and real estate transactions.

Michal Frenkiel ๐ŸŽ—๏ธ Skills

Marketing Strategy Social Media Marketing Start Ups Marketing Communications Business Development Online Marketing Marketing Public Relations Online Advertising Digital Marketing B2b Email Marketing Marketing Management Copywriting Corporate Branding Ppc Online Lead Generation Brand Awareness Brand Implementation Press Releases Press Conferences International Conferences Strategic Thinking Salesforce.com Saas Talent Acquisition Recruiting Talent Management Strategic Hr Business To Business Software B2b Marketing Web Marketing B2c

Michal Frenkiel ๐ŸŽ—๏ธ Education Details

  • Tel Aviv University
    Tel Aviv University
    Law

Frequently Asked Questions about Michal Frenkiel ๐ŸŽ—๏ธ

What company does Michal Frenkiel ๐ŸŽ—๏ธ work for?

Michal Frenkiel ๐ŸŽ—๏ธ works for Cenevo (Formerly Labguru & Titian Software)

What is Michal Frenkiel ๐ŸŽ—๏ธ's role at the current company?

Michal Frenkiel ๐ŸŽ—๏ธ's current role is Vice President Marketing, Israel General Manager.

What is Michal Frenkiel ๐ŸŽ—๏ธ's email address?

Michal Frenkiel ๐ŸŽ—๏ธ's email address is mi****@****yuk.com

What schools did Michal Frenkiel ๐ŸŽ—๏ธ attend?

Michal Frenkiel ๐ŸŽ—๏ธ attended Tel Aviv University.

What skills is Michal Frenkiel ๐ŸŽ—๏ธ known for?

Michal Frenkiel ๐ŸŽ—๏ธ has skills like Marketing Strategy, Social Media Marketing, Start Ups, Marketing Communications, Business Development, Online Marketing, Marketing, Public Relations, Online Advertising, Digital Marketing, B2b, Email Marketing.

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