Michalina B. Email & Phone Number

Zürich, ZH, CH

Zurich, Switzerland

• Crafting and delivering presentations to the leadership
• Leading new initiatives across the region based on strategic priorities and growth opportunities
• Collecting case studies and best practices related to Teads Ad Manager and ensuring that the knowledge is shared across the region
• Providing support to local commercial teams to unlock new business, working cross functionally with Teads Sales and Account Management team to ensure successful client onboarding and platform growth
• Leading the local implementation of new product launches, preparing sales materials, running internal and external training
• Running strategic business and product analysis in order to identify new opportunities, improve business processes, customize global initiatives to local market needs and specificities

Zurich, Switzerland

Zürich Area, Switzerland

• Managing central Digital Paid Media budget, including yearly A&P budget planning across campaigns, products & markets
• Overseeing the development and execution of paid media plans while working closely with the media agency to assess campaign effectiveness, identifying opportunities for optimisation and providing holistic reporting on.
• Managing Digital Media Campaigns (Paid Social Media, Display) of different objectives at global level from briefing to analysis of the final results
• Defining and implementing Global Media guidelines for 20+ markets
• Creating media plans and scheduling campaigns on social media platforms (Facebook, Instagram, LinkedIn, Twitter)
• Collaborating with cross-functional teams – from creative to product marketing – to deliver consistent brand messaging and experiences

Zürich Area, Switzerland

• Developing, implementing & optimising paid social media campaigns of different objectives globally
• Implementing new audience strategies, leveraging both first and third party data
• Supporting the Search Engine Advertising manager in day-to-day operations
• Managing the SEO project with strong focus on Ecommerce
• Working closely with the creative team on asset production
• Consulting markets on local initiatives, translating local objectives into media activations

Greater Zurich Area

Greater Zurich Area

• Defining all processes related to collecting customer insights
• Coordinating roll out of customer listening path into different channels and markets
• Conducting analysis of customer insights and defining improvements of the customer journey path with strong focus on ecommerce
• Supporting Ecommerce Manager in day to day operations

Warsaw, Masovian District, Poland

• Working with creative and planning team
• Coordinating the project on CE markets (Czech Republic, Slovakia, Hungary)
• Executing and updating media plans
• Analysing data from Google Analytics and providing recommendation
• Monitoring campaign performance and applying relevant changes
• Providing ROMI analysis and gathering data

Warsaw, Masovian District, Poland

• Working with creative and planning team, coordinating the project on CE markets
• Setting up campaigns in various display networks (GDN, LightReaction, Criteo etc)
• Optimizing digital emissions based on A/B testing
• Preparing competitive and landscape analysis for the client
• Analysing data from Kantar, Nielsen and internal databases

Warszawa, woj. Mazowieckie, Polska

• Preparing and updating various reports and presentations as per requirements
• Supporting day to day operations of Marketing Operations Team
• SEO reporting
• Adobe Analytics data analysis and reporting

Warszawa, woj. Mazowieckie, Polska

• Preparing various presentations and reports
• Managing Social Media content and its creative execution, creating post calendar
• Organising events from planning to press releases and further follow up
• Supporting Marketing & PR managers in execution of brand strategy
• Playing an active role in creating influencers and Social Media strategy

Bachelor'S Degree, Economics

Thesis: „Does Money Make Us Happy? Econometric Model on Happiness and Wealfare”, grade 5/5

Bachelor'S Degree, Media Management And Marketing

Thesis: "A Fortune is Just a Click Away. About Data Utilization in Advertising", grade 5/5