Michaela Jacobsberg-Reiss Email & Phone Number

Austin, Tx, Us

Tel Aviv, Il

Shaping product marketing strategy and initiatives for a predictive and prescriptive AI product aimed at growth optimization, helping B2C and B2B companies maximize ROAS and LTV.

I provide Product Strategy, Product Marketing, and GTM services for SaaS and B2B companies in the AI/ML/Analytics space - With a focus on crafting impactful go-to-market strategies and refining core messaging, I help drive leads and close deals. Let’s work together to accelerate your growth.Services Offered: • Product Strategy: Market research, competitive analysis, and roadmap refinement. • GTM Strategy: From launch to advanced strategies for new markets or verticals. • Messaging & Positioning: Creating value propositions tailored to your audience. • Sales Enablement: Developing pitch decks, one-pagers, and other collateral. • Customer Segmentation: Identifying and targeting high-value customer groups. • Cross-Functional Alignment: Workshops to align product, marketing, and sales teams. • Website Strategy: Optimizing your digital presence to drive conversions.

San Francisco, Ca, Us

Driving global Content, PR/Media Relations, and Product Marketing teams (20+ members) to support the growth of DATA.AI, a leading provider of app market intelligence and AI-driven predictions and prescriptions. • Spearheaded messaging and go-to-market (GTM) strategies for a $100M ARR product suite used by industry leaders like Google, Meta, Walmart, Scopely, and Albertsons. • Led the creation of industry thought leadership, trend reports, and insights showcasing app market intelligence and predictive analytics powered by AI and NLP models. • Designed brand assets and marketing experiences across the funnel, including website content, digital campaigns, trade shows, and physical events, to engage diverse audiences.

San Francisco, Ca, Us

Heading global PMM team for data.ai

Palo Alto, California, Us

Joined via the Twitter MoPub M&A. Drove GTM of key partnerships in support of AppLovin's integration with the MoPub exchange to create the new AppLovin Exchange such with HUMAN and the IAB

San Francisco, Ca, Us

Ran product commercial business development alliances team for Twitter's MoPub programmatic mobile ad platform. Partners/alliances such as: Google, IAS, DV, Moat, Adjust, AppsFlyer, comScorePixalate,TheMediaTrust, Singular ....

San Francisco, Ca, Us

Mobile monetizationLeading two product tracks:Publisher Ad Platform - led user facing experiences/ UI of Twitter's full stack ad platform for Mobile apps monetization Ad Insights & analytics - led analytics and insights product track for Mobile apps monetization. Analytics across 1.7B devices.https://www.mopub.com/2019/02/06/mopub-analyticshttps://blog.twitter.com/engineering/en_us/topics/infrastructure/2019/interactive-analytics-at-mopub.html

Redwood City, Ca, Us

Lead Product Manager, reporting to GM for EA's $MM/Y, long standing online and mobile game subscription service, Pogo.com. Owning the service platform product roadmap, strategy and execution.Responsible for planning and launching user growth, monetization, commerce, engagement, retention, identity, ad and service layer features for Pogo’s platform. Shepherded teams in NA/China.- Rebuilt e-commerce/payment stack across multiple payments flows for gems, subscription and more- Launched a mobile responsive game platform to closed beta, directing all service aspects from on-boarding, to payments and engagement - Paved roadmap for identity management stack upgrade - Hit ad revenue target 2 months ahead of schedule - Collaborated with payments team on cutting down subscription involuntary churn by introducing CC auto-update through CC providers leading to double digit increase in successful billing- Guided and managed PMs, Producers and Marketing Managers

Redwood City, Ca, Us

Engagement & Monetization - Increasing game time, $$ spent and overall player happiness- Tournaments -> Social Score went up- Collectible items -> Double Digit % Growth in $- Loyalty program, surprise & delight -> NPS score went up- Data & chat service stability -> NPS score went up- Slot games & overall service virtual currency economy ->Double Digit % Growth in $- Led the business side of Adobe web analytics to Google Analytics migrationGrowth - On-boarding, SEO A/B testing, funnel optimization, sign-up, landing pages ->Double Digit % Growth in $, Game Time, Ad Revenue- Recurrent billing with PayPal for subscription -> Double Digit % Growth in $

Ann Arbor, Mi, Us

Elected VP of Corporate Relations, Ross Tech Club (RTC)

Redwood City, Ca, Us

Designed analytics tools and complementary processes to promote leading on-line game titles’ quality, increasing Pogo’s customer retention and conversion rate

Redmond, Washington, Us

Evaluated Microsoft Research’s brand perception and recognition within Computer Science academic community, generating targeted messaging and outreach plan

Tel Aviv, Il

Product lead for content development tools. •Led cross-functional team of developers and UX designers from inception to launch of a web-based publishing tool•Managed design of a rich user-experience interactive word processing application for students featrued in NYC iZone project•Analyzed historic usage data and customer needs to draw insights, resulting in prioritization of features for future product versions•Produced product specification documents for developing teams and marketing collaterals such as video demos for customers•Managed automation process for migrating existing content to new system, saving 50% of reproduction cost (wrote XSLT for scripts)

Master Of Business Administration (Mba), Marketing

M.Sc., Life Sciences

Bachelor Of Science - Bs, Life & Medical Science