Michał Kubiak

Michał Kubiak Email and Phone Number

Co-Founder and Managing Partner | Business, Marketing, and E-commerce Consulting @ IMPROVEDme
Warsaw, PL
Michał Kubiak's Location
Warsaw, Mazowieckie, Poland, Poland
About Michał Kubiak

🚀 Welcome to my profile! I'm a dynamic entrepreneur with 15+ years in Sales, Marketing, and Digital Transformation. As Chief Sales Officer at GamerSEO, I leverage SEO and digital marketing to elevate gaming brands. Co-founder of IMPROVEDme, I specialize in business growth and digital strategies.🎯 Areas of Expertise:⚫ Specializing in Gaming Industry Marketing: Leveraging SEO, PPC, and influencer marketing to boost gaming brands' online presence and engagement, with a proven track record in the dynamic gaming sector. ⚫ Business, Marketing, and E-commerce Consulting⚫ Sales and Business Strategy Development⚫ Navigating Regulatory Landscapes⚫ Web3, Metaverse, NFT, and Blockchain Technologies⚫ Team Leadership & Talent Acquisition🌟 Career Highlights:⚫ Spearheaded GamerSEO's mission to amplify gaming brands through targeted SEO, PPC, and influencer marketing, establishing it as a go-to agency in the gaming industry.⚫ Transformed Vippi Design into a leading online fashion retailer, surpassing financial goals.⚫ Developed key strategies at IMPROVEDme, boosting client profits and operational efficiency.⚫ Led Marketing-Architects.com to provide compliant, effective marketing for the beauty and medical sectors.⚫ Enhanced Brookfield Partners' sales and talent strategy, increasing revenue and meeting numbers.⚫ At Nakama, drove marketing innovation in Web3, Metaverse, and blockchain, enhancing community engagement and PR.📈 What I Can Offer:⚫ Proven experience in transforming businesses, achieving sustainable growth, and improving profitability.⚫ A knack for identifying growth opportunities in complex and evolving industries.⚫ Hands-on leadership skills, backed by experience in recruiting, training, and mentoring large teams.🤝 Let's connect if you are interested in discussing business growth, emerging technologies, or potential collaborations. Looking forward to inspiring and being inspired!

Michał Kubiak's Current Company Details
IMPROVEDme

Improvedme

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Co-Founder and Managing Partner | Business, Marketing, and E-commerce Consulting
Warsaw, PL
Website:
improvedme.pl
Employees:
1
Michał Kubiak Work Experience Details
  • Improvedme
    Co-Founder And Managing Partner | Business, Marketing, And E-Commerce Consulting
    Improvedme
    Warsaw, Pl
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  • Gamerseo
    Cso / Board Advisor
    Gamerseo Dec 2023 - Present
    As the Chief Sales Officer at GamerSEO, I blend strategic sales team management with deep expertise in SEO and PPC to support our clients in gaining a significant competitive edge in the digital gaming landscape. My goal extends beyond leading sales initiatives; it encompasses ensuring that each GamerSEO client achieves maximum online visibility and campaign efficiency.Key Skills and Accomplishments:⚫ Developing and implementing effective SEO strategies that enhance organic traffic and improve our clients' website rankings in the gaming industry.⚫ Designing PPC campaigns that accurately target audiences, maximizing ROI and conversion rates.⚫ Leading the sales team towards achieving and exceeding goals through motivational compensation systems and advanced training.⚫ Building and maintaining long-term client relationships, offering not just SEO and PPC services but also strategies tailored to the unique needs of each client in the gaming sector.⚫ Utilizing analytical tools to track and optimize campaign performance, enabling continuous refinement and adjustment of marketing strategies.⚫ Training client teams in best SEO and PPC practices, contributing to their skills development and autonomy in conducting effective campaigns.At GamerSEO, my role goes beyond traditional sales management; I act as a bridge connecting sales teams with our clients' needs, providing comprehensive support in digital marketing. Our primary aim is to assist game developers and publishers in building a strong online presence and achieving sustainable growth in the competitive gaming industry.
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  • Improvedme
    Co-Founder & Managing Partner | Business, Marketing, And E-Commerce Consulting
    Improvedme Feb 2019 - Present
    Warsaw, Mazowieckie, Poland
    As a Co-Founder and Managing Partner at IMPROVEDme, I have been instrumental in aiding businesses across various sectors to excel. Specializing in comprehensive business, marketing, and e-commerce consulting, I have guided companies through transformations, optimizing internal processes and developing sustainable growth strategies.Key Skills and Accomplishments:⚫ Pioneered business strategy development, leading to enhanced profitability and operational efficiency for client companies.⚫ Deep expertise in streamlining internal processes, reducing costs, and improving efficiency.⚫ Designed and implemented talent acquisition and recruitment strategies, contributing to organizational growth and development.⚫ Optimized business models, significantly increasing profitability for our clients.⚫ Successfully facilitated business transformations, leveraging a diverse toolkit of management and consulting skills.⚫ Wide-ranging consulting experience across various sectors, empowering businesses to realize their full potential.
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  • Marketing-Architects.Com
    Founder | Agency Specializing In Digital Marketing
    Marketing-Architects.Com Jan 2023 - Present
    Warsaw, Mazowieckie, Poland
    Specializing in delivering compliant and effective digital marketing solutions tailored to diverse industries. We have particular expertise in navigating complex regulatory landscapes, such as the Europe Union Medical Device Regulation (MDR), offering marketing solutions specifically compliant for clients in the beauty and medical industries.Key Skills:⚫ Development of industry-specific digital marketing strategies.⚫ Expert navigation of complex regulatory landscapes, including the European Union Medical Devices Regulations and Polish law.⚫ SEO, social media management, content creation, and online advertising.⚫ Promotion of online presence and brand visibility.⚫ Driving sustainable growth within industry-specific regulations.⚫ Broad experience with clients from various sectors, including beauty and medical industries.
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  • Brookfield Partners Sp. Z O.O.
    Outbound Sales | Contractor For Sales Recruitment, Talent Development And Strategy
    Brookfield Partners Sp. Z O.O. Aug 2020 - Dec 2023
    Responsible for streamlining the complete recruitment, onboarding, and training process for the Outbound Sales department at Brookfield Partners, resulting in increased sales meetings and overall revenue growth.Key Skills:⚫ Full recruitment process management, from job posting to hiring.⚫ Implementation and overseeing of effective onboarding programs.⚫ Creation and management of talent development initiatives.⚫ Ongoing sales training, coaching, and performance monitoring.⚫ Design and execution of KPIs, motivational systems, and client service procedures.⚫ Active advising to the Board regarding team and sales process development.
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  • Nakama
    Marketing Executive | Specializing In Web3, Metaverse, Nft, Defi, Dao Technologies
    Nakama Jan 2022 - May 2023
    Leveraging my expertise in emerging technologies to drive innovative marketing strategies, with a focus on AI-enhanced trend analysis, community building, and cross-functional collaboration.Key Skills:⚫ Web3, Metaverse, NFT, DeFi, and DAO-based marketing strategy development.⚫ AI application for trend analysis and strategic optimization.⚫ Cryptocurrency ecosystem community building and PR.⚫ Leadership of dynamic marketing teams.⚫ Business representation and expansion at industry events.⚫ Collaboration with development teams for product enhancement.
  • 313C
    Marketing Manager
    313C Aug 2021 - Aug 2022
    Played a pivotal role in the acquisition and negotiation of business partnerships, securing a significant contract with a nationwide drugstore chain, and ushering in new development directions for marketing, sales, and product portfolio expansion, resulting in reduced production costs and increased profits for the company.Key Skills:⚫ Orchestrated and collaborated on key partnerships with industry leaders, such as BeAbout EB Agency, Pracuj Ventures, and eRecruiter.⚫ Successfully negotiated a multi-year, high-value contract with a major nationwide drugstore chain.⚫ Strategic direction and development for marketing and sales.⚫ Development and implementation of product portfolio expansion plans.⚫ Cost reduction and profit maximization strategies.
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  • Perfect Body | Epilira - Hair Removal Clinic
    Managing Partner
    Perfect Body | Epilira - Hair Removal Clinic Oct 2020 - May 2022
    Warsaw, Mazowieckie, Poland
    Guided the operations of Perfect Body and brand Epilira - a laser hair removal clinic, handling diverse responsibilities from the planning and leadership of a multidisciplinary team to the financial strategy of the company. Developed and implemented robust lead generation marketing strategies and steered a B2C-focused telesales department. Achievements include substantial turnover increases and significant cost reductions.Key Skills:⚫ Comprehensive clinic operations management including team leadership across multiple sectors.⚫ Development and execution of lead generation marketing strategies.⚫ Pricing policy and financial strategy formulation.⚫ Management of a B2C telesales department.⚫ Business growth tactics resulting in turnover increase and cost reduction.⚫ Financial management and profitability enhancement.
  • Grupa Absolvent
    Brand Manager
    Grupa Absolvent Oct 2019 - Oct 2020
    Warszawa, Woj. Mazowieckie, Polska
    Managed multi-brand marketing for the Absolvent Group, overseeing brands such as Absolvent Talent Days, Absolvent.pl, and Mentor Kariery. Directed a dynamic marketing team and controlled a substantial annual marketing budget. Conceptualized and executed innovative projects, increasing the average contract value and improving marketing ROI. Recruited, hired, and trained marketing specialists.Key Skills:⚫ Multi-brand marketing management for high-profile brands in the HR & EB sector.⚫ Leadership and direction of a sizable marketing team.⚫ Budgeting and management of extensive marketing resources.⚫ Successful acquisition of funding through the creation of strategic Pitch Decks.⚫ Rapid response and adaptation to industry changes due to external factors like COVID-19.⚫ Creation and implementation of complementary B2B products.⚫ Preservation of significant proportions of existing contracts and revenue during industry disruptions.⚫ Improved marketing ROI and contract value growth.⚫ Successful recruitment, hiring, and training of marketing specialists, resulting in sales increase and reduced team turnover.
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  • Vippi Design
    Chief Operating Officer
    Vippi Design May 2016 - Oct 2019
    Warszawa, Woj. Mazowieckie, Polska
    Led Vippi Design through a pivotal business transformation, successfully evolving from a traditional clothing company to a profitable online enterprise. Orchestrated strategic initiatives that resulted in significant year-over-year revenue growth: 259% in 2017, 112% in 2018, and 22% in 2019—exceeding the Board's target of 20% YOY growth. Managed costs effectively, leading to an annual revenue of approx. PLN 3,000,000. Recruited, trained, and retained a diverse workforce of over 80 specialists, from marketing and sales to production and customer service. Coordinated an office relocation, improving team working conditions while slashing rental costs by 70%. Directed the launch of a new online store and drove creative direction for branding and product collections, redefining the brand's image.Key Skills:⚫ Leadership in business and technological transformation with a focus on profitability.⚫ Achievement of consistent and significant year-over-year revenue growth, exceeding Board targets.⚫ Strategic planning and implementation of operational efficiency tools, contributing to revenue of approx. PLN 3,000,000.⚫ Comprehensive financial management, including cost control and budgeting, resulting in a 70% reduction in rental expenses.⚫ Recruitment, training, and team-building for a multi-functional team of over 80 specialists.⚫ Expertise in transition management, including office relocations and workspace optimization.⚫ Launch and coordination of a new eCommerce platform, transitioning to a full-scale online business.⚫ Creative direction for branding, product development, and redefining brand image.⚫ Key decision-maker for investments, reorganization, acquisitions, and B2B relationships.
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  • Rekreatywni.Pl
    Co - Founder & Managing Partner | Event Management & Consulting
    Rekreatywni.Pl Jan 2014 - Dec 2016
    Warszawa, Woj. Mazowieckie, Polska
    As a Co-Founder and Managing Partner at REKREATYWNI.pl, I have played a critical role in establishing and scaling a highly successful event management agency. My responsibilities have spanned from conceptualizing and executing a wide array of events to strategic business development.Key Skills and Accomplishments:⚫ Orchestrated a diverse portfolio of events, ranging from corporate gatherings to large-scale public events, achieving high client satisfaction rates.⚫ Pioneered innovative event strategies that increased customer engagement and ROI.⚫ Developed and executed comprehensive marketing plans, leveraging both online and offline channels to maximize event visibility and attendance.⚫ Utilized data analytics to evaluate event performance, implementing changes that led to consistent improvements in quality and client feedback.⚫ Oversaw financial aspects of the agency, including budgeting, forecasting, and financial reporting, ensuring a healthy bottom line.⚫ Built and led a cross-functional team of professionals including event planners, marketers, and logistic coordinators, fostering a culture of excellence and accountability.⚫ Engaged in strategic partnerships and B2B relationships that expanded the agency's reach and capabilities.
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  • Hotel Lamberton
    New Business Development Manager
    Hotel Lamberton May 2013 - Nov 2013
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  • Groupon
    Account Executive
    Groupon Jun 2012 - Dec 2012
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  • Groupon Polska
    Account Representative
    Groupon Polska May 2011 - Jun 2012
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  • Bank Millennium
    Telemarketing Sales Representative
    Bank Millennium Jun 2009 - Feb 2011
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  • Urząd M. St. Warszawa
    Youth Councillor & Chairperson Of The Sports And Culture Commision In Warszawa Śródmieście
    Urząd M. St. Warszawa Sep 2007 - Jun 2009
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  • Mamaison Hotels & Residences
    Marketing Department Intern
    Mamaison Hotels & Residences 2007 - 2008
    Warszawa, Woj. Mazowieckie, Polska
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  • Hotel Bristol, A Luxury Collection Hotel, Warsaw
    Concierge Intern
    Hotel Bristol, A Luxury Collection Hotel, Warsaw 2007 - 2008
    Warszawa, Woj. Mazowieckie, Polska
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Michał Kubiak Education Details

Frequently Asked Questions about Michał Kubiak

What company does Michał Kubiak work for?

Michał Kubiak works for Improvedme

What is Michał Kubiak's role at the current company?

Michał Kubiak's current role is Co-Founder and Managing Partner | Business, Marketing, and E-commerce Consulting.

What schools did Michał Kubiak attend?

Michał Kubiak attended Uniwersytet Warszawski.

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