Michal Kudlicka Email & Phone Number

Bratislava, Sk

Bratislava, Slovakia

European Union Area

Freelance Business Consultations & Sales/Marketing Advisory, Company Transformation & Project Management, Interim Company Management & Leadership in Consumer Healthcare, Phamaceuticals, B2B and FMCG

Prague, Czechia; Bratislava, Slovakia

Nutricia is a Danone Group Company that specialises in therapeutic food and infant formula, including medical nutrition for babies with specific needs. I initially joined the company as Healthcare Nutrition Director for SK before being promoted to Sales Director for CZ to manage pharmaceutical, retail and ecommerce channels. I am accountable for building and leading high-performing sales teams of 30+ staff, developing sales and promotional strategies to promote a range of products across multiple therapeutic areas, and managing a marketing and trade budget. Most notably, I was instrumental in strengthening the company’s brand position and reputation in CZ and SK markets during the COVID pandemic. I led the launch of a new product portfolio of hypoallergenic products along with a new medical marketing strategy with improved sales model, which drove the company to number 1 position, and played a key role in delivering a business-critical transformation process involving the consolidation of the company from 2 business units into just 1, resulting in improved sales, growth and profit.

Bratislava, Slovakia; Prague, Czech Republic

Galderma-Spirig (Nestle Skin Health) is a Swiss pharmaceutical company focused on dermatology products. As Head of Sales & Marketing, I led sales and marketing activities, oversaw a team of 12 staff, managed P&L and sales forecast, controlled marketing and trade budgets, defined commercial activation strategy and developed a robust consumer marketing strategy. In addition, I developed tactical marketing strategies across pharmacy and ecommerce sales channels in the areas of dermatology and skin care cosmetics. Most notably, I developed a new marketing strategy and introduced a robust pharmacy sales model which improved Daylong’s brand position to number 2 in CZ and nuber 1 in SK. I was instrumental in leading OTC switch for Loceryl which generated additional revenues and growth with minimal investments, and I overhauled key account management approach to deliver more detailed customer planning and ROI evaluation. Furthermore, I succeeded in driving change across the Galderma distribution model, including leading teams through the outplacement process and delivering 1HY targets.

Bratislava, Slovakia

Boehringer Ingelheim is one of the world’s leading research-driven pharmaceutical companies with 130 years of experience. In my capacity as National Sales Manager of Consumer Health Care, I led, mentored and coordinated a 6-member sales team, managed sales forecast, general and trade budgets, set sales force KPIs and evaluated market data. I reported directly to the Country Manager CHC for CZ and SZ regarding performance, and was accountable for driving delivery of ambitious sales and commercial activation strategies to maximise sales across pharmacy channels for all OTC categories on the market. Most notably, I developed a robust commercial activation plan that resulted in Muconasal becoming the 4th highest selling SKU in the OTC market and strong number 2 in the nasal decongestant category in Slovakia. I led the implementation of a global commercial activation process that delivered yearly double-digit growth of key accounts whilst maintaining costs at the same level, and delivered additional sales in the first year by developing and executing sales strategies for 2 product launches in cough relievers and cold & flu categories. In addition, I was instrumental in international development activities and implementation of a sales force excellence model that led to a significant increase in recommendations, product visibility and brand performance.

Lead 2 sales teams, sales revenues and P/L responsibilty, commercial strategic planning, generated in therapeutical areas of: oncology, gastroenterology, urology, gynecology, pediatrics

Martin, Zilina, Slovakia

Lead 4 teams of 20+ people, sales revenues and strategy planning, customer activation and care in area of special corrugated packaging solutions

Bratislava, Slovakia

Lead the growth of paediatric business unit, develop commercial and medical marketing strategies Implement consumer marketing action planManage regulatory ans market access issues with authoritiesCreate communication links and build relationship with health care professionalsDevelop and lead the teams