Michal Laufer Email & Phone Number

Tel Aviv District, Israel

-) Management member, right hand of the managing team; managing the Talent &HR team-) Led an organizational integration process post M&A; subsidiaries & people-) Act as a consultative party to business units regarding all talent related issues and managers R&R -) Built and integrated a modern HR culture and Org identity (from planning through talent acquisition to employee experience in challenging times of uncertainty)-) HRIS - digitalization of key processes (achieved "zero forms" target)-) Managed the dissolution process of Psagot; from effective and respectful communications to the team, through proper documentation of org knowledge, sourcing of transfer opportunities of employees within subsidiaries and building a helpful off-boarding package for those who terminated.

✯ Managing Employee experience and internal communication ✯ Analyzing organization's need, core values & branding in order to build the yearly strategy✯ Implementing organization's brand in all interactions and communications with the employees✯ Creating personalization by allowing the employee to choose their gifts / experiences. ✯ Organization portal project - used for internal/external communication using social media.✯ Transforming the employee on boarding process to a digital process (videos for candidates and tutorials during on boarding)✯ Developing messaging strategy that drives employee engagement and organizational alignment.✯ Producing videos for a variety of platforms, working with external suppliers.✯ Analyzing the engagement survey and KPI for improving the employees’ wellbeing.✯ Interacting with all departments of the groups and the labor union.✯ Corporate social responsibility and community relations - ✯ Writing ESG report (First report in the group) in cooperation with Good Vision.✯ Initiating a social coffee shop, employing people with special needs. ✯ Partnering with philanthropist, aid funds and social organization to originate dual profit projects✯ Working with Non-Profit Organization, connecting the employees to be part of the community.✯ Managing Budget - recruiting, benefit and welfare budget with finance department.✯ Managing team – leading, mentoring and managing the sourcing team.✯ Leading recruiting process change - adapting new employment modules especially during covid.✯ Working with stake holders from all departments to define requirements and implement diversity.✯ Promoting new positions in all digital and sourcing platforms, working with head hunters and companies.

✯ Establishing new department – managing the sourcing process end to end including social media.✯ Leading corporate communication inside all the organization✯ Executing and supporting cross-company programs & initiatives in all internal communication tools & platforms.✯ Managing the department P&L – setting KPI's and managing the department's budget.✯ Implementing new technologies – with startup companies, using VR platform as a recruiting tool.✯ Leading employees - Sourcing & recruiting, on & off boarding , training & mentoring and providing professional guidance.✯ Negotiating contracts with leading companies.

✯ Market research - Analyzing customer needs through surveys, market trends and distribution channels.✯ Building detailed Business plan and Sourcing for business partners.✯ Creating product mix from ideation, Unique Selling Point, to development and launch. ✯ Working with developers and designer to produce the products.✯ Creating an Amazon store – branding, promoting and advertising via social media.✯ Operation – Managing the daily operations: Orders, suppliers, customer, and finance etc.

✯ Producing events, conferences and meetups, working with suppliers from planning to execution.✯ Branding and developing marketing channels for the Berkeley Commercial Law Program.✯ Developing new additional programs for graduates.✯ Producing and editing marketing materials of the programs such as: brochures, prints, newsletters ✯ Managing large budget, providing placement for alumnus and internships.

✯ Providing customer care for customer around the globe.✯ Tailoring solutions according to customer needs - maximize company revenue and retention.✯ Managing the global operations of the company's branches, management reports and salaries.

✯ Assisting with court litigation cases: drafting Indictments, depositions, and other legal documents.